Jim Kelly

Experience

• 

  Thomson Reuters

  Jan 1997 - Sept 2010

  Managed three product lines for Thomson Reuters Tax & Accounting (TTA) Group representing over $27M in annual contract value. Created promotional and marketing material for Sales and potential customers. Coordinated the acquisition, translation and conversion of foreign tax laws for promotion to web platform. Drove annual growth by over 260% in two years. Managed staff that prepared journals and newsletters using desktop publishing software such as Quark, Illustrator and Adobe Acrobat for online and print customers.Oversaw the timely production of professional books, journals and newsletters for lawyers, accountants, auditors and other corporate finance professionals.

  • Product Manager

    Feb 2008 - Sept 2010

  • Managing Editor

    Jan 2006 - Feb 2008

  • Desktop Publishing / Production Manager

    Jan 1997 - Jan 2006
• 

  ThomasNet

  Sept 2011 - Aug 2015

  Web Content Manager

  Provide consulting, SEO, and publishing services for ThomasNet News site, including editing highly technical content, creating abstracts, and reviewing and approving technology, industrial and manufacturing content for daily upload to web.

• 

  General Assembly

  Nov 2014 - Feb 2015

  Digital Marketing Student

  Use data-driven methods to optimize digital marketing campaigns; improve performance with high-impact content; and focus on user experienceValue propositions; defining your brand; user experience; KPI’s and metrics; conversion funnels; landing page testing; SEO, Google Analytics and Adwords; Facebook advertising; MailChimp Segment * Test * Retarget

• 

  Consultant

  Sept 2015 - now

  Marketing Communications Consultant

  Provide business process and marketing communications services for small to medium-size businesses; directed communications, editorial and digital marketing/analytics services; collaborated with principals to create and disseminate marketing content.

• 

  SnowPath, Inc.

  Aug 2018 - now

  Founder

  SnowPath -- an easier way for pets and people to go outside in the snow. SnowPath makes it easier for pets and people to go outside; in particular, small dogs and people with limited mobility, disabilities, older people, but really anyone who is looking for an additional tool to deal with snow fall.