Ifnur Hikmah

Experience

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  University of Indonesia

  Aug 2010 - Mar 2011

  Public Relations Departmen, Faculty of Social and Political Sciences, University of Indonesia

  i had been a part time journalist at Public Relations Departmen, Faculty of Social and Political Sciences, University of Indonesia for over one year. My responsibility was take a coverage for all of actuvuty inside Faculty of Social and Political Sciences, handle an event, writes a news about event into FISIP booklet.

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  MPG Media

  Nov 2011 - Jun 2013

  Writer (Frisian Flag, Paramount Serpong, Inspired Kids)

  - Produced branded content for in-house magazines, crafting accessible editorial on parenting, child development, and corporate storytelling.- Ensured all content aligned with client goals while maintaining journalistic clarity and audience relevance.

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  Self-employed

  Jan 2013 - now

  Author & Fiction Content Creator

  1. Published over 10 books under real name and pseudonym "RevelRebel," blending romance, drama, and psychological insight for digital-native readers.2. Grew a community of over a million readers through platforms like Wattpad, Storial, Cabaca, and KaryaKarsa, where I’m recognized as a top creator.3. Independently wrote, edited, and published books, mastering content production cycles from manuscript to marketing.4. Co-founded Aksara Makna Imaji, a hybrid independent publishing house focused on bold, character-driven storytelling for modern readers.Selected Titles1. Mendekap Rasa (Bukune, 2013)2. Reborn (Grasindo, 2014)3. Do Rio Com Amor (Nourna Books, 2015)4. Black Leather Jacket (Twigora, 2018)5. Autopilot Romance, Autopilot Marriage, Autopilot Baby (Storial, 2021–2022)6. Philosophy of Love, Partner with Benefits, Never Been Kissed (Independent, 2021)The Affair (Aksara Makna Imaji, 2022)7. Perang Rendang (Falcon, 2024)Recognition:1. Top 50 – The Writer Show, Gramedia Writing Project (2020)2. Top 20 – Mizan Writing Bootcamp: Rakata (2022)🔗 More on Instagram: @revelrebel.id Show less

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  Kawanku - kompas gramedia group of magazine

  Jul 2013 - Dec 2016

  Writer & Reporter

  - Wrote editorial features covering entertainment and lifestyle topics for teenage readers in both print and digital formats.- Delivered live event coverage, including concerts and celebrity interviews, with fast-turnaround reporting and engaging visual storytelling.- Contributed regularly to kawankumagz.com, adapting content for online platforms and optimizing for youth engagement.

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  Cewekbanget.id

  May 2017 - May 2018

  Managing Editor

  Managing Editor | Aug 2017 – June 2018- Led editorial and content direction for cewekbanget.id, producing multi-format content (articles, videos, social media) for a Gen Z female audience.- Supervised a cross-functional content team and aligned editorial output with branding, campaign goals, and audience engagement metrics.- Collaborated with marketing and communication departments on integrated content campaigns.Creative Editor | Jan 2017 – July 2017- Edited and curated youth-focused content across entertainment, relationships, lifestyle, and sex education, ensuring editorial consistency and cultural relevance.- Applied SEO and content optimization best practices to enhance article discoverability and digital impact. Show less

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  LINE Plus Corp

  Jun 2018 - Jun 2022

  Content Manager & Revenue Assurance

  - Managed editorial operations across 100+ media partners, curating daily news and feature content for segmented audience channels on the LINE TODAY platform.- Conducted real-time data monitoring to guide content selection, optimize engagement, and improve content-channel alignment.- Maintained and developed strategic relationships with key content partners and creators, securing exclusive features and strengthening content diversity.- Launched new verticals and collaborated with product and data teams to drive growth in engagement, retention, and overall content performance. Show less

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  Bucketplace (Ohouse)

  Dec 2022 - Aug 2025

  Content Editor Team Lead

  - Led content strategy for home and living articles, curating user-generated content (UGC) from decor enthusiasts across Indonesia and aligning with brand tone and audience insights.- Directed the development of how-to content, overseeing ideation, editing, and publishing to deliver useful, inspirational, and localized editorial.- Collaborated with data analysts on daily content performance reviews, analyzing retention, CTR, CVR, and engagement metrics to inform content planning.- Built and managed a community of UGC contributors, guiding creators to produce high-quality, audience-relevant content.- Served as Project Lead for the annual “House Tour” campaign, producing long-form articles and video features, and coordinating across editorial, design, and social media teams.- Participated in an e-commerce test project, contributing from planning through execution, to assess editorial-commerce integration and operational workflows. Show less