Darko Covic

Darko Covic

Direct Sales Coordinator Deputy for Continental Croatia

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  • Timeline

  • About me

    Founder & Managing Director at CDT Max

  • Education

    • Josip Juraj Strossmayer University of Osijek

      1997 - 2002
      Master's degree Marketing
    • IMD Business School

      2009 - 2010
      Senior Executive Programme
    • COTRUGLI Business School

      2008 - 2009
      Executive MBA

      Leading in Context, Leading Self, Leading Self & Managing Others, Financial Analysis, Capital Budgeting Decisions, Valuations of Firms, Category Management

  • Experience

    • VIPnet d.o.o.

      May 1999 - Aug 2004
      Direct Sales Coordinator Deputy for Continental Croatia

      Responsible for driving sales results and overall mobile telecommunication acceptance in continental Croatia - dominantly targeting early adopters of new technology.

    • Coca-Cola Hellenic Bottling Company

      Aug 2004 - Sept 2017

      • Development of a long term Route-To-Market (RTM) strategy while securing sustainable competitive advantage and ensuring best in class market execution on all 28 markets• Creation and continuous improvement of a set of cross-functional end-to-end solutions supported by relevant toolkits which translate the Group commercial strategy into operational processes• Development of the Cold Drink Equipment (CDE) strategy (right placement & profitability) to support revenue growth. Execution progress monitoring through developed scorecards, standardized for all 28 countries. Show less • End to-end ownership of all Commercial processes (Demand Planning, Field Sales, Pricing and Promotion, Order generation, Credit, Settlement and Billing, Indirect Business, Customer assets) • Responsible for 28 countries within Coca-Cola Hellenic Group, and Single Point of Contact for Country Commercial Managers to guarantee proper handling of Country needs, issues and business requirements• Main focus: Wave 2 SAP implementation in Nigeria - next step in the digital transformation of Commercial processes Show less

      • Group Commercial Services Director

        Aug 2016 - Sept 2017
      • Business Solutions & Systems Manager for Western Balkans

        May 2013 - Aug 2016
      • Group Commercial Process Leader

        Mar 2012 - May 2013
      • Country SAP Wave 2 Project Manager

        Sept 2010 - Mar 2012
      • National Business Performance Manager

        May 2009 - Mar 2012
      • Regional Sales Manager

        Aug 2004 - May 2009
    • Soccer Academy Krpan & Babic

      Jan 2017 - Jul 2019
      President
    • CDT Max

      Aug 2017 - now
      Founder & Managing Director

      Maximising Profit Through Commercial & Digital TransformationServices:Business Strategy development and executionRoute and Go to Market strategy development and implementationDigital TransformationBusiness Solutions & SystemsBusiness Process ManagementProject ManagementBusiness Performance ManagementCommercial Capability Development

  • Licenses & Certifications

    • Change Management

      Korn Ferry Hay Group
    • Key Account Management

      Glenndining’s
    • RGM & BTS Simulation

      Glenndining’s
    • CC HBC In House Programmes: Key Account Management, Presentation Skills, Influencing, Advanced Facilitation,

      Coca-Cola Hellenic Bottling Company
    • The Strategic Negotiator

      The Gap Partnership
      View certificate certificate
    • The Complete Skilled Negotiator

      The Gap Partnership
      View certificate certificate
    • COBRA Coach

      Coca-Cola Hellenic Bottling Company
    • Leading With Presence

      The Ariel Group
      View certificate certificate
  • Honors & Awards

    • Awarded to Darko Covic
      SAP Wave2 Implementation in Coca-Cola Hellenic Croatia and Bosnia & Herzegovina Coca-Cola Hellenic Bottling Company Best implementation in Coca-Cola Hellenic Bottling Company, among 21 countries that were implementing SAP Wave 2.