
Darko Covic
Direct Sales Coordinator Deputy for Continental Croatia

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About me
Founder & Managing Director at CDT Max
Education

Josip Juraj Strossmayer University of Osijek
1997 - 2002Master's degree Marketing
IMD Business School
2009 - 2010Senior Executive Programme
COTRUGLI Business School
2008 - 2009Executive MBALeading in Context, Leading Self, Leading Self & Managing Others, Financial Analysis, Capital Budgeting Decisions, Valuations of Firms, Category Management
Experience

VIPnet d.o.o.
May 1999 - Aug 2004Direct Sales Coordinator Deputy for Continental CroatiaResponsible for driving sales results and overall mobile telecommunication acceptance in continental Croatia - dominantly targeting early adopters of new technology.

Coca-Cola Hellenic Bottling Company
Aug 2004 - Sept 2017• Development of a long term Route-To-Market (RTM) strategy while securing sustainable competitive advantage and ensuring best in class market execution on all 28 markets• Creation and continuous improvement of a set of cross-functional end-to-end solutions supported by relevant toolkits which translate the Group commercial strategy into operational processes• Development of the Cold Drink Equipment (CDE) strategy (right placement & profitability) to support revenue growth. Execution progress monitoring through developed scorecards, standardized for all 28 countries. Show less • End to-end ownership of all Commercial processes (Demand Planning, Field Sales, Pricing and Promotion, Order generation, Credit, Settlement and Billing, Indirect Business, Customer assets) • Responsible for 28 countries within Coca-Cola Hellenic Group, and Single Point of Contact for Country Commercial Managers to guarantee proper handling of Country needs, issues and business requirements• Main focus: Wave 2 SAP implementation in Nigeria - next step in the digital transformation of Commercial processes Show less
Group Commercial Services Director
Aug 2016 - Sept 2017Business Solutions & Systems Manager for Western Balkans
May 2013 - Aug 2016Group Commercial Process Leader
Mar 2012 - May 2013Country SAP Wave 2 Project Manager
Sept 2010 - Mar 2012National Business Performance Manager
May 2009 - Mar 2012Regional Sales Manager
Aug 2004 - May 2009

Soccer Academy Krpan & Babic
Jan 2017 - Jul 2019President
CDT Max
Aug 2017 - nowFounder & Managing DirectorMaximising Profit Through Commercial & Digital TransformationServices:Business Strategy development and executionRoute and Go to Market strategy development and implementationDigital TransformationBusiness Solutions & SystemsBusiness Process ManagementProject ManagementBusiness Performance ManagementCommercial Capability Development
Licenses & Certifications

Change Management
Korn Ferry Hay Group
Key Account Management
Glenndining’s
RGM & BTS Simulation
Glenndining’s
CC HBC In House Programmes: Key Account Management, Presentation Skills, Influencing, Advanced Facilitation,
Coca-Cola Hellenic Bottling Company- View certificate

The Strategic Negotiator
The Gap Partnership - View certificate

The Complete Skilled Negotiator
The Gap Partnership 
COBRA Coach
Coca-Cola Hellenic Bottling Company- View certificate

Leading With Presence
The Ariel Group
Honors & Awards
- Awarded to Darko CovicSAP Wave2 Implementation in Coca-Cola Hellenic Croatia and Bosnia & Herzegovina Coca-Cola Hellenic Bottling Company Best implementation in Coca-Cola Hellenic Bottling Company, among 21 countries that were implementing SAP Wave 2.
Languages
- enEnglish
- itItalian
- spSpanish
- buBulgarian
- maMacedonian
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