Experience

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  Concept digital

  Apr 2011 - Feb 2012

  Social media executive

  I gained expertise in social media strategy and execution on Facebook & Twitter platforms at Concept Digital in Mumbai, India. By growing my personal tweets to over 1000 followers in just 6 months, I demonstrated my ability to drive engagement and build a loyal following. Additionally, I developed and implemented content strategies that significantly increased visibility and engagement on social media platforms.

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  Foxymoron

  Feb 2012 - Jun 2013

  Sr. social media executive

  • Developed innovative content strategy to make L'Oreal Paris India the #1 most engaged social media brand globally.• Established foundation for community management, both online and offline, resulting in a 30% growth in online fan community.• Recognized as a Twitter Brand Engagement expert by the company.

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  Mindshift interactive pvt. ltd.

  Jul 2013 - Jul 2014

  Head - influencer relations

  • Developed and nurtured relationships with influencers to align content and partnership strategies with brand objectives.• Trained and managed a team to nurture relationships with key influencers and accounts, driving revenue of over 10 lacs for the company.

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  Digitaslbi india

  Aug 2014 - Sept 2016

  • Developed influencer marketing expertise for the agency for APAC region with over 35 clients.• Helped brands achieve 3X ROI through innovative campaigns.• Built & managed a team to educate internal stakeholders and clients on best practices in influencer marketing.

  • Head - Influencer Outreach

    Sept 2015 - Sept 2016

  • Digital Strategist - Outreach Specialist

    Aug 2014 - Aug 2015
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  Vodafone idea limited

  Oct 2016 - Jul 2023

  • Led content-based differentiation and segment-based engagement programs to influence customer buying behaviors across industries and segments within Vodafone Idea Business Services.• Developed and implemented innovative marketing strategies to drive customer engagement and brand awareness.• Collaborated with cross-functional teams to create compelling content that resonated with target audiences. Recognised by Inkspell Media as one of the young emerging Digital Marketers in 2020Startup Stories Campaign that I directly led & managed won an award for best Content Camapign Drove brand strategy & planning of SME and SOHO marketing programs pan India as part of the business excellence team for Vodafone Idea Business Solutions.Successfully planned and executed four webinars that enabled first digital outreach to our MSME customers • Led branded campaigns & communication on social media for Vodafone Idea Limited, driving over 12 successful campaigns focused on making the brand relevant to the target audience.• Conceptualized and strategized the industry's first TikTok campaign #SabkaTimeAagaya, breaking industry benchmarks and increasing brand engagement.• Received multiple personal & team Excellence Awards for innovative social media ideas that earned high engagement for the brand.

  • Segment & Content Marketing Lead

    Jul 2020 - Jul 2023

  • Marketing Lead - SME, SoHo & Startup Segment, Vodafone Idea Business Services

    Dec 2019 - Jul 2020

  • Social Media Lead

    Oct 2016 - Dec 2019
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  Mindshare india

  Jul 2023 - Dec 2023

  Influencer marketing head - hul account ( home care, colour cosmetics, premium beauty)

  • Developed and led a comprehensive influencer marketing framework, increasing brand advocacy by 100% through targeted advocacy solutions for the brand's social media.• Strategized and executed influencer marketing initiatives, enhancing influencer engagement by 523% and aligning with brand goals.• Collaborated with cross-functional teams to improve overall campaign effectiveness, driving measurable results.

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  Unilever

  Mar 2024 - Nov 2024

  Digital brand consultant - influencer & digital content

  Spearheaded projects in the past 9 months to:• Lead social media marketing and e-commerce content creation, growing followers by 5000+ and increasing engagement rate by 10% in 3 months.• Manage influencer campaigns with a marketing spend of crores, achieving a reach of over 25 Mn through 70+ influencers.• Utilize existing relationships to secure an unpaid reach of 3 Mn through 60+ influencers.

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  Bni (business network international)

  Oct 2024 - Mar 2025

  Founding president - bni meraki

  As the voluntary President of BNI Meraki, I lead a dynamic group of passionate entrepreneurs and business professionals committed to fostering growth and success through the power of networking. My role involves:Cultivating Relationships: Building strong connections among members that not only promote collaboration but also drive business referrals and opportunities.Facilitating Growth: Implementing innovative strategies and workshops aimed at enhancing the skills and knowledge of our members, ensuring they thrive in their respective industries.Encouraging Engagement: Creating an inclusive environment where every member feels valued and motivated to contribute, share experiences, and support one another in achieving their business goals.Driving Success: Utilizing BNI's proven systems to help members expand their networks, increase visibility, and develop effective marketing strategies that lead to sustained growth. Show less