
Timeline
About me
Product Marketing | Growth Manager | Brand Strategy
Education

Crawford university
2014 - 2015Master of science (msc) business administration
Edinburgh napier university
2022 - 2023Msc marketing with digital strategy
Lagos state university
2004 - 2009Bachelor of science (bsc) economics
Experience

Ecobank nigeria
Apr 2010 - Jul 2016Relationship managerI am an accomplished Relationship Manager with a proven track record of success at Ecobank Nigeria Limited. In my role, I consistently exceeded deposit mobilization targets, positioning myself among the top performers within the marketing department.Key Highlights:• Exceeded deposit mobilization targets consistently, delivering exceptional results and contributing to the overall success of the bank.• Cultivated a robust network of high-value clients, strategically building relationships that resulted in a substantial increase in investment portfolio growth.• Recognized for providing exceptional customer service, resolving complex issues promptly, and maintaining a high level of client satisfaction.• Implemented effective strategies to optimize operational efficiency, streamlining account opening processes, and significantly reducing turnaround time.I played a key role in driving the bank's growth and profitability by successfully mobilizing deposits and promoting investment opportunities. I built strong relationships with clients, earning their trust and confidence in my ability to meet their financial needs. Show less

Primera africa group limited
Sept 2016 - Jan 2021Senior team lead, sales & marketingI spearheaded strategic initiatives and led a high-performing team to achieve exceptional results in the competitive financial services industry. With a focus on driving growth and maximizing revenue, I implemented innovative strategies that propelled the company to new heights.• Leadership and Team Management: Built and motivated a dynamic sales and marketing team, fostering a collaborative environment and inspiring individuals to exceed targets. Cultivated a culture of excellence, resulting in remarkable team performance.• Strategic Planning and Execution: Developed and executed comprehensive sales and marketing plans aligned with company objectives. Leveraged market insights and customer trends to capture market share, expand the customer base, and increase profitability.• Business Development and Relationship Management: Proactively identified new business opportunities and established strategic partnerships. Nurtured key client relationships, consistently surpassing revenue targets and driving sustainable growth.• Marketing Campaigns and Brand Enhancement: Conceptualized and executed innovative marketing campaigns, positioning the company as a trusted financial solutions provider. Enhanced brand awareness, generated qualified leads, and achieved higher conversion rates.• Performance Analysis and Optimization: Implemented robust tracking and analytics systems to monitor sales and marketing performance. Analyzed key metrics and data-driven insights to optimize strategies and ensure maximum ROI.Under my leadership, the Sales and Marketing team at Primera Africa Finance Group achieved remarkable milestones and exceeded revenue targets. Show less

Primera mfb
Jan 2021 - Aug 2022Business managerI played a pivotal role in driving growth and leading strategic initiatives within the marketing department. I successfully expanded the bank's market presence, forged strategic partnerships, and maximized business opportunities.Key Accomplishments:• Developed and implemented comprehensive marketing strategies that resulted in significant customer acquisition, retention, and revenue growth.• Identified and capitalized on new business opportunities, leveraging market insights and industry trends to stay ahead of the competition.• Cultivated and nurtured strategic partnerships with key stakeholders, including clients, vendors, and industry influencers, resulting in mutually beneficial collaborations.• Led cross-functional teams to execute successful marketing campaigns, ensuring alignment with business objectives and brand positioning.• Conducted thorough market research and competitive analysis, enabling the identification of market trends, customer needs, and untapped growth areas.• Collaborated closely with internal departments to refine products and services based on market demands and customer feedback.• Stayed abreast of industry developments, emerging technologies, and best practices to maintain a competitive edge for the bank.Through my strategic mindset, leadership abilities, and deep understanding of marketing principles, I made significant contributions to the growth and success of Primera Microfinance Bank during my tenure as a Business Manager. Show less
Licenses & Certifications

Agile essentials certified
AlisonSept 2020
Business communucation and organisational productivity
Aplus trainersApr 2018
Microfinance certified banker (mcib)
The chartered institute of bankers of nigeria - cibnMay 2021
Certificate in strategic management
BetterwaysJan 2018
Google analytics
GoogleOct 2022
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