
Timeline
About me
Google Ads Video Certified | Digital Marketing | Social Media | Project Manager | Salesforce Marketing Cloud Consultant
Education

Polytechnic university of the philippines
2013 - 2017Bachelor of science (b.s.) information technologyActivities and Societies: CommITS

Far eastern university
2001 - 2013
Experience

Vista land singapore
Jul 2017 - Sept 2017Marketing communications specialistSuccessfully managed property occupancy and marketing efforts:·Enforced occupancy policies and procedures by addressing and confronting violators in a professional and respectful manner.·Prepared detailed reports by collecting, analyzing, and summarizing data and market trends to inform decision-making.·Accomplished organization goals by taking ownership of new and diverse tasks, exploring opportunities to add value to job accomplishments.·Assisted in the development and execution of marketing campaigns to promote property listings.·Contracted with tenants by skillfully negotiating leases, collecting security deposits, and ensuring a smooth onboarding process. Show less

Adaptstar inc.
Jul 2017 - Sept 2017Freelance ui/ux designerDelivered exceptional web design services with a focus on user experience:·Collaborated with the client to conceptualize and create the initial design and user flow of the adaptSTAR website.·Utilized Bootstrap Studio to design and develop the front-end section of the website, ensuring responsive and optimized design across devices.·Employed Photoshop to create the blueprint and visual design elements, including graphics, layouts, and color schemes.·Ensured adherence to best practices in UI/UX design, including user-centric navigation and intuitive interfaces.·Created wireframes, prototypes, and mockups to effectively communicate design concepts to the client·Continuously updated and refined designs based on feedback, ensuring optimal user experiences Show less

Reed elsevier philippines
Jan 2018 - Jul 2018Escalations specialist·Managed and investigated escalated internal client cases, identifying root causes and implementing solutions.·Collaborated closely with cross-functional teams to gather information, perform root cause analysis, and determine appropriate actions for resolution.·Communicated with internal clients and internal stakeholders to provide timely updates and ensure transparency throughout the resolution process.·Developed and maintained a knowledge base of escalation processes, ensuring consistent and effective handling of issues.·Implemented process improvements to reduce escalations and enhance overall client satisfaction.·Created and delivered training programs to educate front-line teams on issue prevention and resolution. Show less

Cognizant
Jul 2018 - Apr 2019Waze campaign managerProficiently managed in-app ad campaigns, fostering cross-functional teamwork and staying at the forefront of brand products.·Collaborated seamlessly with Sales, Account Managers, and Ad Operations teams, ensuring the smooth execution of campaigns and meeting client objectives.·Spearheaded the execution of campaigns, including launching, monitoring, analyzing, and communicating campaign performance, making data-driven recommendations for improvements.·Leveraged comprehensive knowledge of Waze's advertising platform to create compelling in-app ad creatives that resonated with target audiences and drove engagement.·Expanded personal and team knowledge of new and upcoming brand products, enabling us to set up predictions for campaign releases across multiple brands.·Continuously monitored and analyzed campaign data, identifying effective and ineffective areas, and implementing optimizations to improve ROI and campaign success.·Collaborated closely with clients to understand their advertising goals and translate them into effective campaign strategies.·Conducted A/B testing to refine ad creatives and targeting strategies, achieving improved campaign performance.·Kept abreast of industry trends and emerging technologies to stay ahead of the competition and leverage new advertising opportunities.·Assisted with ad copywriting, keyword research, and campaign setup, improving overall campaign performance. Show less

Ydp dental clinic
Jul 2019 - nowSocial media manager·Successfully developed, implemented, and managed YDP Dental Clinic's social media platforms, including Instagram and Facebook Page.·Created engaging content, monitored online interactions, and analyzed performance metrics to improve online presence and engagement.·Created and curated content for Instagram and Facebook Page, including posts, images, and videos.·Monitored and responded to comments, messages, and reviews, maintaining a positive online reputation.·Conducted market research and competitor analysis to identify trends and opportunities for social media growth.·Utilized analytics tools to track performance metrics and adjust social media strategies for improved results. Show less

Afdigital
Jul 2021 - Sept 2022Salesforce marketing cloud consultant·Collaborated with clients to understand their marketing objectives and designed multiple tailored Salesforce Marketing Cloud strategies.·Configured and implemented Salesforce Marketing Cloud instances, including journey builder workflows, automation rules, and data integrations.·Led data management efforts, ensuring data accuracy, segmentation, and compliance with best practices.·Planned, executed, and monitored email marketing campaigns, optimizing performance through A/B testing and personalization.·Developed customized reports and dashboards to track campaign effectiveness and provided actionable insights to clients.·Trained clients and their teams on Salesforce Marketing Cloud usage and provided ongoing support.·Conducted in-depth business analysis to identify process improvements and cost-saving opportunities.·Designed and implemented workflow solutions to streamline operations and enhance productivity. Show less
Licenses & Certifications
- View certificate
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Google ads video certification
Google digital academy (skillshop)Aug 2024 - View certificate

Jira fundamentals
AtlassianAug 2021 - View certificate

Confluence fundamentals
AtlassianAug 2021 
Bsit cluster research colloquium - compartive study on the effectiveness of google maps and waze as a cost-reduction tool
Polytechnic university of the philippinesAug 2016
Honors & Awards
- Awarded to Maridor YamatBest in Research/Thesis Polytechnic University of the Phillippines Mar 2016 A published and copyrighted paper that compares the effectiveness of two famous navigation application Google Maps and Waze as a cost-reduction tool, through an experimental approach. (Won Best in Research/Thesis in two consecutive years at the annual Research Colloquium at Polytechnic University of The Philippines 2016-2018) (School Years 2016-2018)
Languages
- enEnglish
- taTagalog
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