Michael Steffens

Experience

• 

  Kimberly-Clark

  Aug 2001 - Mar 2007

  - Development and launch of global product category in KC`s safety Business- Supplier search and evaluation - Product Training for EMEA sales force - Development and launch of new precision wiper range in EMEA - Development and implementation of EMEA brand strategies for Kleenex and Scott brands - European PR Management- Organisation of major PR Event (450 participants)

  • European Category Manager Respiratory Protection

    May 2006 - Mar 2007

  • European Product Manager Industrial Wipers

    Jan 2003 - May 2006

  • European Marketing Manager Washroom Consumables

    Aug 2001 - Dec 2002
• 

  The Coleman Company, Inc.

  Apr 2007 - Aug 2011

  - Full responsibility of Marketing mix for Coleman, Campingaz and Sevylor brands in Benelux and Scandinavia- Sales Monitoring and customer product portfolio management - Member of Management team - Category responsibility for Tents, Sleeping bags, backpacks, airbeds, camping furniture, electric lighting and inflatable kayaks- Development and implementation of product & marketing plans with regional EMEA Teams- Patentholder of Connect System tents- 2 direct reports - Development and implementation of european brand communication and activation strategies for Coleman brand- Leading european POS development and creation of communication Tools- 2 direct reports

  • Business Development Manager Benelux / Nordic

    Apr 2010 - Aug 2011

  • Group Product Manager Softgoods

    Apr 2009 - Apr 2010

  • Trade Marketing Manager Benelux/Nordic

    Apr 2007 - May 2009
• 

  Katadyn Group

  Sept 2011 - Jan 2019

  - Developing business opportunities in the humanitarian sector for the Katadyn Group - Sales management South America - Development and implementation of global POS Programme on group level- Development and execution of joint promotion with major swiss sportsretail chain- Introduction of communication strategy and tools for institutional customers (governments, NGO`s etc) - Full responsibility of Portfolio Management & NPD for Optimus stove brand- Supplier Management in Far East (Taiwan, China & South Korea)- 2 direct reports - Full responsibility of Portfolio Management & NPD for Katadyn and Optimus product ranges- Leadership experience (7 direct reports) - Organisational implementation of Product Management structure - Revitalisation of Optimus Stove brand- 5 direct reports - Successful introduction of 2 new stove models in one year- 3 direct reports

  • International Business Development Manager

    Jan 2018 - Jan 2019

  • International Trade Marketing Manager

    Jan 2016 - Jan 2018

  • VP Product Management & Development Optimus; Board of Management

    Jan 2015 - Jan 2016

  • Head of Product Development Katadyn Filters and Optimus Stoves; Board of Management

    Jul 2013 - Dec 2014

  • Senior Product Manager

    Aug 2012 - Jul 2013

  • Product Manager Outdoor Water Treatment / Cooking Systems

    Sept 2011 - Sept 2012
• 

  Victorinox AG

  Aug 2019 - Dec 2021

  Senior Product Manager Swiss Army Knives
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  DKB Household UK Ltd

  Jan 2022 - now

  • Global Head Product & Marketing Zyliss

    Jan 2024 - now

  • Product Lead Zyliss

    Jan 2022 - Dec 2023