
Timeline
About me
Business Director at MediaCom
Education

Bury grammar school (girls)
2003 - 2010Activities and Societies: Head of Choir, Duke of Edinburgh (Bronze, Silver & Gold), World Challenge (China), Grade 8 LAMDA Musical Theatre (Distinction), Grade 8 Singing (Distinction), Grade 6 Piano (Merit) A LevelsMaths: ASpanish: AMusic: BAS LevelsHistory: A Critical Thinking: BGCSEs10 A*s

Lancaster university
2010 - 2014Bba management 1st class honoursActivities and Societies: Lonsdale Netball Team, Lonsdale JCR

Lancaster university
2014 - 2015Msc management (with project management) distinctionActivities and Societies: Lonsdale College Advisor, Lonsdale Netball Team, Netball Social Secretary I was also awarded the following two prizes for my performance on my Masters:- Best Overall Academic Performance - Best Research Project
Experience

Bury hospice
Sept 2009 - Jun 2010VolunteerThroughout Upper Sixth I was involved with Bury Hospice through working in the local charity shop. My roles included stocking shelves, pricing and creating window displays. I thoroughly enjoyed the opportunity to further develop my interpersonal skills by working with a variety of ages and backgrounds of both the staff and customers.

Marketecture
Dec 2009 - Apr 2010AssistantMarketecture, a b2b marketing agency, was the first opportunity for me to put the theory of business into practice. Following my initial school work experience week, I was very pleased to be invited back to work during the holidays. During my time with Marketecture I engaged with several roles, including working at reception and being the first telephone contact for the company. I was also involved in working on various projects and presentations to gain new business. Through working within this business I have developed my skills of problem solving, creating ideas and working to time limits. I have developed problem solving skills, my ability to think creatively and my aptitude for adhering to deadlines. I immensely enjoyed working in this thriving business environment. Show less

Champions life academy
Jul 2011 - Sept 2011SalespersonChampions Life Academy is an undergraduate sales training internship which provides the opportunity for practical sales experience using door-to-door fundraising. Through attending an initial four day intensive training programme and by thorough in-field training throughout the Summer, I have been equipped with a range of excellent key skills. Due to the emphasis on face-to-face interaction, the Programme gave me the opportunity to enhance my communication skills and also learn how to tailor my sales technique in accordance with the various target audiences. Another key ability is that of self-motivation, as I was personally responsible for reaching sales targets whilst maintaining a sense of professionalism. This meant dealing with rejection and persevering throughout even in extremely challenging working circumstances. Over the internship I constantly improved my sales results, ensuring an upward learning curve. This led to my receiving a bonus of 25% of my salary as well as a significant number of awards at the company ceremony. Show less

Lancaster university students' union
Dec 2011 - Oct 2012Equality, welfare & diversity officerThis was an elected position which formed part of my college JCR. This is the committee which handles the day to day running of the entire college. As well as helping within the college generally, this role specifically involved my looking after a student population of around 2500, and helping them with any problems they may have had. This gave me great pastoral experience, and also gave me experience in organising and planning large scale events.

Bskyb
Aug 2012 - Jul 2013Marketing assistantAs part of my degree I undertook a year’s undergraduate placement at Sky. I worked within the brand marketing side of the Emerging Products team, specifically working on Sky Go and the other apps. My main responsibilities included managing the day to day relationships with internal stakeholders to ensure integration with brand creative, as well as working closely with our advertising agencies to ensure an efficient and accurate flow of creative. Whilst working here, I was involved in the launch campaign of the new product extension Sky Go Extra, which gave me exposure across many routes to market including TV, print, digital, outdoor, social and experiential. Throughout the campaign I had to liase with marketing legal as well as brand finance to ensure all regulations were adhered to and that all costs were in line with budgeted expectations. This role therefore provided me with many new skills as well as providing me with deep insight into the marketing processes which occur in a large organisation. Show less

Lancaster university
Oct 2013 - Sept 2015Student ambassadorI worked for the UKSRO (UK Student Recruitment and Outreach) department at Lancaster University alongside studying for my undergraduate and postgraduate degrees. This role involved varied responsibilities including talking to prospective students studying at sixth form/college, working the phone lines during the UCAS 'clearing' period, giving campus tours and attending Higher Education fairs.

Fylde bar
Nov 2014 - Sept 2015Team leaderThroughout my Masters I worked in the University bars on campus. Though having never had any form of bar or restaurant experience before, I managed to learn all the basics quickly and was promoted to Team Leader after only three months. This meant I was responsible for more junior staff when on shift, as well as other duties such as banking and cashing up.

Mediacom
Oct 2015 - now• Moved into this role as part of my desire to upskill in other areas outside of my affiliates specialism• Worked on a client which is in MediaCom’s top five biggest clients globally• Ultimately responsible for managing the quarterly UK digital plan alongside the Media Manager for a budget of around $15m-$20m• Responsible for overseeing output from a number of channels including search, social, programmatic, partnerships and affiliates• Focused on leading digital best practice across the UK• Help grow long term business objectives despite the external macro factors at play with Covid, which also demanded numerous replans and changes to strategy Show less • Team lead for my specialism at MediaCom London• Responsible for overseeing the output of nine clients across a range of verticals including retail, insurance, travel and e-commerce• Role reported directly into the Digital Business Partner• Responsible for seven junior members of the team, with four direct reports• Maintained my position as day to day contact on a leading international tech client• Pivotal role in creating and delivering pitches for new business• Client work was nominated for an iPMA• Heavily involved in the wider performance marketing landscape – nominated as one of PerformanceIN’s “Top 50 Players” as well as “one to watch” Show less • This was an 18 month programme focusing on three six month rotations in roles across the business• My first rotation was in AV buying where I worked on buying TV airtime for a top broadcasting client and other smaller brands• I then worked in comms planning with tasks including research, reporting, competitive analysis, project management of internal specialist teams, and management of all media activities across the yearly plan• My final rotation was in affiliates where I learnt how to optimise and manage a number of smaller affiliates programmes, and was the day to day contact managing all weekly reporting and client calls Show less
Business Director
Jan 2023 - nowAssociate Director
Sept 2021 - Jan 2023DE Media Manager
Apr 2021 - Sept 2021UK Digital Manager
Feb 2020 - Mar 2021Affiliate Manager
Feb 2019 - Jan 2020Senior Affiliate Planner Buyer
May 2018 - Jan 2019Affiliate Planner Buyer
Apr 2017 - Apr 2018Media Executive
Oct 2015 - Mar 2017
Licenses & Certifications
.webp)
Foundation certificate (distinction)
Ipa (institute of practitioners in advertising)
Prince2 foundation certificate in project management
Axelos global best practiceApr 2015
Prince2 practitioner certificate in project management
Axelos global best practiceApr 2015
Honors & Awards
- Awarded to Samantha CrowPerformanceIN Top 50 Industry Players from 2019 PerformanceIN Dec 2019 The Top 50 Performance Marketing Players from 2019.Also highlighted as 'One To Watch' indicating "the rising stars of the industry, who are pushing the conventional boundaries to improve the performance marketing channel going into 2020 and beyond".
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