Experience

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  Bla shine

  Feb 2013 - May 2013

  Marketing executive & assistant manager

  Joined BLA Shine when it was still a startup as an Assistant Manager, where my responsibilities involved assisting the founder with day-to-day tasks, including bookkeeping, recruitment, and business promotion. I quickly found myself diving into more marketing-specific tasks, taking the lead in managing our social media presence, creating content for the website, digital and print promotional materials, and more.

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  The deal magazine

  Oct 2013 - Jun 2015

  Founder, publisher and editor-in-chief

  As the Founder, Publisher and Editor-in-Chief of a university magazine, I led a team of 14 student volunteers to produce four magazine issues, with the mission of empowering young people for success in business and life. We covered a diverse range of topics, including interviews with successful entrepreneurs, alumni success stories, business news and events, banking and finance, management, marketing, business fashion, career opportunities, and more.My role involved securing the necessary resources to launch the magazine, setting the editorial direction, and establishing and maintaining partnerships with companies and NGOs. I also led the editorial team, ensuring content aligned with our vision and standards, conducted key cover interviews, and managed distribution. Show less

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  Sportaddict

  Aug 2014 - Apr 2015

  Marketing & sales operations assistant

  Joined the SportAddict team as a Sales Operations Assistant and ended up wearing many hats. From handling invoices to managing product listings for the sportaddict.ro e-commerce website, delving into email campaigns, and managing the company's social media page - I've been on a rollercoaster of learning and hands-on experience in marketing and sales operations during my time there.

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  Classin & natuzzi romania

  Apr 2015 - Jan 2018

  I played a key role in managing the public image of both the lead interior designer and the interior design studio (known as INGENO before the company merger). Working with renowned brands such as Natuzzi, Ralph Lauren, Designers Guild, and Edra among others, I crafted compelling content for both the company and the lead designer's websites, handled social media management and advertising, and participated in international trade fairs including Salone del Mobile Milano and Maison & Objet in Paris. My responsibilities extended to writing press releases, fostering press relationships, and contributing to the organisation of events and photoshoots. Additionally, I drove the strategic development of an ecommerce area on the website, leveraging my skills to enhance online visibility and drive sales online.Results:• Established and nurtured relationships with local and national media reps.• Contributed to successful medium-scaled events for up to 50 attendees.• PR efforts resulted in articles placed in top media industry outlets, including design and lifestyle magazines, such as ELLE Decoration and VIVA! (part of the Swiss media group Ringier). Show less

  • Content Marketing Specialist

    Jun 2016 - Jan 2018

  • PR & Marketing Manager

    Apr 2015 - May 2016
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  Redpepper marketing

  Mar 2017 - Feb 2020

  I worked with the redPepper Marketing team on different projects, delivering marketing campaigns on time and on budget for both large and small businesses. • Promoted twice within a 5-month and 18-month timeframe for exceeding goals and supporting company culture.• Oversaw PPC campaigns for a transport sector client among others, increasing ROAS from 1.61 to 3.35 YoY.• Worked closely with internal and external teams increasing a retail company’s revenue by 7.53% YoY.• Contributed to the complete rebranding of two companies and the development and launch of 10+ websites (familiar with WordPress, Magento, Joomla).• Developed and implemented marketing campaigns in both digital and traditional media, and contributed to marketing and communication strategies.• Responsible for the daily work flow of the Digital Team; provided training and mentoring. Show less Responsibilities included:• Account management - liaised with clients, ensuring their requirements were consistently met, and managed suppliers to deliver services relevant to client needs.• Marketing campaign management - developed and executed marketing campaigns across various channels, including traditional and digital media across PPC, Paid Social, SEO, and email.• Website and admin oversight - managed website updates, along with handling admin tasks such as reporting, invoicing, and maintaining accurate project records. Show less

  • Digital Marketing Manager

    Aug 2018 - Feb 2020

  • Account Manager

    Aug 2017 - Jul 2018

  • New Entrepreneur - Erasmus for Young Entrepreneurs Exchange Programme

    Mar 2017 - Jul 2017
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  Beam group

  Mar 2020 - now

  In this role, I drive ecommerce growth across five D2C websites and enhance brand visibility through strategic digital marketing across email, Google, Meta, Pinterest, TikTok, Spotify, LinkedIn. Additionally, I manage performance marketing for Amazon, leveraging PPC advertising to boost sales and brand awareness. As the lead for ecommerce and digital marketing for BISSELL UK and other premium home appliance brands, I guide my team to achieve ambitious sales and profit targets through impactful initiatives. Show less Development and implementation of digital marketing projects to establish world-renowned brands such as De'Longhi, Blueair, and BISSELL at the forefront of the UK digital retail space:• Identifying opportunities to partner brands (De’Longhi, Blueair, BISSELL, Cuisinart) in new and existing digital channels, and creating actionable plans to achieve growth;• Acting as an initial advisor and internal expert on PPC, SEO, and UX opportunities;• Creating high-quality reports for any and all digital marketing activity for further discussion internally;• Creation and optimisation of Google, LinkedIn, Amazon advertising campaigns against overall sales and ROAS goals.Results:• Achieved 102% of the revenue target for 2020 for an ecommerce website with just 39% of the total forecasted advertising spend. Show less

  • Marketing Manager

    Dec 2024 - now

  • Ecommerce & Digital Marketing Manager

    Jun 2022 - Nov 2024

  • Digital Marketing Specialist

    Mar 2020 - May 2022