Experience

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  Emes

  May 2016 - Dec 2016

  Marketing specialist
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  Red group llc | real estate agency |

  Jan 2017 - Jul 2017

  Advertising specialist
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  Buy.am online mall

  Jul 2017 - Dec 2020

  Digital marketing specialist

  • Compose, launch, and optimize digital advertising campaigns• Plan, design and place targeted ads on search engines ,social media, and othe rdigital platforms• Setup tracking of new advertising campaigns/channels on request• Measuring and reporting performance of all digital marketing campaigns and assessing goals (ROI and KPIs).• Research and analyze competitor websites and online presence• Collecting and analyzing customer, marketing, and web behavioral data• Organizing the creation of visuals and creative as sets for the digital placements for all the acquisition channels.• Be aware of the latest digital marketing tools and echniques and including them into the company's strategy as appropriate Show less

• 

  Tus wines

  Feb 2019 - Jun 2019

  Communications manager
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  Amcg agency

  May 2019 - Sept 2019

  Project manager | digital marketing specialist

  • Digital marketing strategy development• Content creation• Creating a market development strategy• Running digital advertising campaigns• Measurement the success of every digital advertising campaign• Creating and maintaining client relationships

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  Touch master

  Nov 2020 - Oct 2023

  Digital marketing specialist
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  Buy.am online mall

  Dec 2021 - Oct 2024

  • Own the product vision and strategy• Work with internal and external stakeholders to gather the business requirements and feature requests, analyze the details,• evaluate the feasibility, decompose the business requirements in to functional requirements and detail out the user stories for the software development team.• Work closely with the software development team on clarification of the scope, requirements, dependencies etc.• Manage the product backlog and prioritize it based on changing requirements.• Work closely with UI/UX designers to incorporate the best UX practices and define the UI rules.• Organize Q/A sessions with the development team on new feature requirements.• Develop and maintain appropriate tracking and reporting of product performance post-launch• Communicate effectively with team members to achieve project goals• Monitor and evaluate product progress at each stage of the process Show less • Oversee a company’s overall advertising and sales strategy• Drive revenue by increasing sales through marketing activities• Identify opportunities to reach new market segments and expand market share• Develop the structure of the business’s marketing department• Approve marketing campaign ideas• Analyze consumer behavior and determine customer personas• Participate in the quarterly and annual planning of company objectives• Coordinate marketing efforts with the company’s financial and branding goals Show less

  • Product Manager

    Dec 2020 - Oct 2024

  • Head of Marketing

    Dec 2021 - Jun 2023
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  Lycée professionel français en arménie

  Sept 2022 - Dec 2022

  Lecturer
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  Belleame.am

  Jun 2024 - now

  Co-founder

  • Collaborate in defining the company’s long-term vision, mission, and goals. • Develop a comprehensive go-to-market strategy that aligns with business objectives and market needs.• Oversee and contribute to the design and development of the electronic invitation platform. • Ensure the product offers a seamless, user-friendly experience with customization, automation, and personalization features.• Lead marketing and brand-building efforts, including digital marketing campaigns, social media, partnerships, and influencer collaborations. • Develop strategies to grow the user base and create a strong brand presence.• Build and manage relationships with key partners, including event planners, designers, and corporate clients. Identify and negotiate strategic alliances to drive growth.• Manage day-to-day operations, including budgeting, forecasting, and resource allocation. Work on raising capital, identifying funding opportunities, and financial planning for long-term sustainability.• Work closely with the technical team to implement features and ensure that the product remains at the cutting edge of digital invitation technology. Stay up to date with industry trends and integrate new technologies as appropriate. Show less

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  Center for research in perspective technologies - armenia

  Sept 2024 - now

  Product owner