Yu-Chen Cheng

Experience

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  ICHEF Co., Ltd.

  Mar 2014 - Jun 2016

  Sales Manager

  • Led 10-person sales team in Northern Taiwan to expand the service area• Dramatic advancement of customers from 450 to 1100 , about 200%• Coached new employees, including sales persons and customer service staff• Drove business growth by building sales funnels and indicators of achievement• Achieved customer satisfaction

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  ICHEF Singapore (iPAD F&B POS)

  Jun 2016 - Apr 2017

  Sales Manager

  • Led and trained the Singapore sales team.• Elevated the sales conversion rate from 25% to 40% within 3 months.• Explored business opportunities and researched new product possibilities to increase revenue, while defining clients' inquiries in Singapore for utilization by software engineers at Taiwan's headquarters.

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  ICHEF Co., Ltd.

  Apr 2017 - Sept 2017

  Project Manager(Operating & Planning Dept.)

  • Directed a project aimed at enhancing operational efficiency.• Cultivated collaboration between departments to streamline workflows and prevent redundant efforts.• Initiated and executed the implementation of an online database management system.

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  LiTV

  Jan 2019 - Jun 2024

  IOS App Developer

  • Contributed to the maintenance and optimization of a mixed ObjC/Swift OTT product with hundreds of thousands of active users per month on iOS devices.• Played a key role in the development and launch of new products on the tvOS platform, attracting tens of thousands of users within a span of six months.• Led a rating enhancement project resulting in elevating the rating from 3.4 to 4.6.• Collaborated with external applications to package our playback solution into a framework for their integration, serving as a third-party provider.• Worked closely with data analysts to implement Google Analytics, providing valuable insights into user behavior and enabling the measurement of feature effectiveness.• Incrementally refactored the project for a cleaner architecture, making gradual improvements, and rewrote it in Swift.• Conducted research on new technologies applicable to our product and authored an essay on the findings. Show less

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  KKCompany

  Jun 2024 - now

  IOS Developer

  • Developed and maintained third-party SDK libraries (including streaming, player SDK, internal API toolkit, and public UI framework), providing tools for other developers to implement VOD and LIVE streaming functionalities for clients.• Managed the full software development lifecycle, including design, implementation, testing, and integration with CI/CD pipelines, significantly reducing manual intervention and enhancing release efficiency.• Collaborated closely with cross-functional teams, including product managers and backend engineers, to define and deliver high-impact features that improve platform performance and usability.• Created comprehensive technical documentation and sample applications to ensure external developers could easily integrate the SDK, reducing the entry barrier and increasing adoption.• Took on the role of Scrum Master, appling agile methodologies to optimize workflows and foster effective communication within the team. Show less