Experience

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  Deloitte

  Jul 2015 - Aug 2015

  Audit intern

  • Reconciled company's revenues, expenses, and ensured accuracy and completeness• Negotiated with clients to confirm the detailed information provided• Supported the department director in writing financial reports

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  Ibm

  Apr 2016 - Sept 2016

  Project cooperation

  • Conducted a Big Data Analysis project regarding agricultural industry issues using SPSS and IBM Watson Analytics tool• Collected data from primary research and public sources; Performed data cleaning and built a predictive model to improve business efficiency• Participated as a speaker in IBM 2017 Business Seminar to present the final proposal

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  Marc jacobs

  Aug 2018 - Jan 2019

  Ecommerce & digital analyst intern

  • Translated consumer raw data into business insights reports using analytical tools such as Excel and Salesforce• Managed e-commerce and digital KPI dashboards, including daily/weekly performance and insights reporting • Conducted and presented seasonal competitive audits and analyses • Assisted site marketing team with the execution of site refreshes, branded content updates, A/B testing, promotions, and tracking • Assisted with the production and QA of global emails, display, and social media advertising campaigns • Collaborated with internal creative, merchandising, product management, retail, and finance team to report KPIs and business opportunities Show less

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  Epsilon

  Sept 2019 - Dec 2020

  Strategic consultant

  • Conducted diagnostic and predictive analysis on behavioral data using SQL and SAS to uncover business problems and opportunities for clients; Main client industries include e-commerce, tech and FMCG. • Developed customer segmentation and corresponding communication strategy based on data modeling and analytical insights.• Provided data-based business solution, including sales, CRM, and multi-channel marketing strategy, with BI reports.

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  Amazon

  Feb 2021 - now

  • Coordinated with APAC regional program managers to launch a first-mile logistics product, SEND, in the TW, CN, KR, VN and SG markets. Developed go-to-market strategy with global cross-functional stakeholders and external partners, delivering 6% unit adoption in TW within 2 months (+500 bps vs. APAC benchmark). • Implemented the product launch and adoption plan of Supply-Chain-by-Amazon in APAC regions. Collaborated with cross-regional teams to monitor operational performance and identify process improvement areas, boosting key product adoption by +600% YoY. • Led multi-site communication across APAC to record regional business ask, facilitate problem-solving and optimize resource allocation. Propose APAC business operation plan and budget requirement on a semi-annual basis to drive GMS growth and improve customer experience. Show less • Partnered with China-based sellers, sales and product team to grow brand’s presence and business in global market (NA, EU and APAC region). Main tasks include conducting business analysis to identify sales trend, recommending seasonal action plan, and continually monitoring competitor/industry developments.• Generated data reporting/business analysis via SQL for pre-emerging seller team (36,000+ sellers) to identify business gap and opportunity. Proposed project-based strategy to drive Amazon ads sales and seller’s attributed GMS.• Monitored and lead multi-market opportunity project to deliver cross-region business success. Delivered segment-based go-to-market strategy and raised seller’s multi-market coverage by avg. 15% within 2 months. Show less

  • Program Manager, Amazon Global Selling

    Jun 2023 - now

  • Program Manager, Amazon Ads

    Feb 2021 - now