
Timeline
About me
Marketing and Education Coordinator at LegalNurse.com
Education

University of phoenix-houston campus
2003 - 2005Bachelor of science (b.s.) business administration and management, generall gained the knowledge and skills to help manage increasingly complex business environments by learning competencies such as critical thinking, decision making, technology and marketing.As a result, I can integrate business functions to meet strategic goals, utilize business disciplines to help make better decisions and apply managerial and analytical skills to forecast probable outcomes.Alumni Class of 2005

Mti college of business and technology
1998 - 2000Associate of science (a.s.) business/office automation/technology/data entryActivities and Societies: Student advisor I gained knowledge on the use word processing, spreadsheet, presentation and database applications software. I was also introduced to accounting fundamentals, electronic communications, Internet research and electronic file management. I learned how to have effective communication skills and technology innovations in the workplace.Alumni Class of 2000
Experience

Exxonmobil
Apr 1997 - Apr 2000File clerkRetrieved, sorted and file all information.Maintained a day by day productivity log of scanning and indexing activities.Sorted material in accordance with filing system used.Compiled, proofread, edited and corrected documents.Used word processing, spreadsheet, database, desktop publishing, presentation and communication software.

Houston isd
Apr 2000 - Nov 2013Served as an advisor to senior management to support all departmental development activities.Managed the Assessment Management System (AMS) and ensured all assessment content was current, accurate and organized for employee usage.Managed the website, Content Management System (CMS) and ensured all information and content was current, accurate and organized for public usage.Managed the employee portal, Learning Management System (LMS) and ensured all district-wide content was organized, easy to understand and met organization’s high standard of excellence for employees.Managed the department’s SharePoint and server by employing a structure for filing, archiving and accessing content in a more efficient way.Managed and monitor the department’s general email inboxes by updating the department’s email standard responses to ensure consistency and accuracy in all communications and formatting email blasts and processing notifications and other supporting documents.Oversaw the development, integration, training and management of internal workflows and production processes.Collaborated with development staff and senior managers to define and develop production schedules, formatting guidelines and aesthetics and district releases.Assisted in the development and implementation of internal procedures.Reviewed all development team deliverables for quality, consistency and published content to the AMS, CMS, and LMS portals.Trained staff on the use of new technologies and internal proficiency practices to ensure timely production. Show less Assisted in the development of style guides and content standards to support all departmental development activities.Developed and wrote technical documentation which included technical specifications, user guides, file layouts and forms.Maintained the department’s SharePoint and server systems.Maintained document scanning and conversion system (Microsoft to PDF, PDF to Microsoft, converted and made printed and handwritten image files into forms).Accountable for ensuring all district-wide content was organized, easy to understand and met organization’s high standard of excellence for employees.Ensured delivery of quality content by following review, automation and delivery processes and procedures.Supported the front and back-end content systems, such as website (CMS) and employee portal (LMS) to ensure efficient, easy access to all content for all employees.Published content to the CMS and LMS portals.Created training manuals and handouts for staff on the use of new technologies and internal proficiency practices to ensure timely production.Researched and recommended technologies and services considered by the department.Proofread and edited brochures, letters, website, textbooks and printed materials. Show less
Production Manager
Aug 2008 - Nov 2013Technical Writer
Mar 2006 - Aug 2008Administrative Assistant
Apr 2000 - Mar 2006

Vontoure learning, llc
Oct 2013 - Apr 2014Technical consultantDeveloped style guides, templates, file layouts and naming convention styles.Reported on daily responsibilities and tasks.Resolved client issues.Supported and troubleshooted software and document issues.Attended meetings, sessions and other company events.

Legalnurse.com
Apr 2014 - nowMarketing and education coordinatorI report to the Director of Marketing and Education and coordinate the activities of the marketing and education team.Manage a variety of Facebook ad campaigns.Perform daily measurement and optimization of Facebook ad campaigns.Report daily metrics, analyze results and communicate with marketing team.Execute and present monthly reports for all ad campaigns consisting of MTD YoY data such as total cost, lead and traffic volume, conversions and conversion % to CEO, Directors of Financing and Marketing.Perform daily account management and of PPC campaigns on all major publishers - Google AdWords, Yahoo Gemini and Bing Ads.Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting and adjustment of keyword bids.Generate daily reporting for all publishers such as conversion %, leads, CPL and CTR% and share with Director of Marketing.Monitor and evaluate search results and search performance across the major publishers.Execute and present monthly reports for all accounts consisting of MTD YoY data such as total cost, lead and traffic volume, conversions and conversion %, as well as high performing keywords, campaigns and creative ads to CEO, Directors of Financing and Marketing.Assist team members with day-to-day marketing and education tasks and coordinating marketing and education projects and activities as requested.Assist with formatting and processing notifications and other supporting documents.Provide technical and computer support for clients and customers.Monitor company general email inboxes.Maintain marketing and education calendar and task list and distribute to the internal and external marketing and education teams.Update and print reports that support internal and external meetings and trainings. Show less
Licenses & Certifications

Marin certified search specialist
Marin software
Honors & Awards
- Awarded to Sergio Echartea II2013 Broad Prize Winner for Urban Education, Houston Independent School District Broad Prize Sep 2013 Served on the district’s organization panel in reviewing, organizing, and submitting all required content to the Broad Prize Committee for selecting a winner. Managed the content for the Advanced Academics, Career and Technical Education, Curriculum, and Literacy Departments.
- Awarded to Sergio Echartea IILearning Management System Committee Member HISD Curriculum, Instruction, and Assessment Department 2013 Served on the district’s request for proposal committee as an advisor and reviewer of finalists and selecting the vendor that served the district’s goal of excellence
- Awarded to Sergio Echartea IIContent Management System Committee Member HISD Curriculum, Instruction, and Assessment Department 2012 Served on the district’s request for proposal committee as an advisor and reviewer of finalists and selecting the vendor that served the district’s goal of excellence
- Awarded to Sergio Echartea IIAssessment Management Tool Committee Member HISD Curriculum, Instruction, and Assessment Department 2010 Served on the district’s request for proposal committee as an advisor and reviewer of finalists and selecting the vendor that served the district’s goal of excellence
- Awarded to Sergio Echartea II2002 Broad Prize Winner for Urban Education, Houston Independent School District Broad Prize Oct 2002 Served on the district’s organization panel in reviewing, organizing, and submitting all required content to the Broad Prize Committee for selecting a winner.
Volunteer Experience
Civic
Issued by Houston Food Bank
Associated with Sergio Echartea II
Languages
- spSpanish
- enEnglish
Recommendations

Magaly padilla navarro
Consultant, Global Compensation ProgramsCosta Rica
Gianna cloe abong, che
Licensed Chemical Engineer | Research and Development | New Product Development | FMCGMetro Manila
Ekaterina pikunova
P&O Junior Project ManagerMunich, Bavaria, Germany
Andy brownell
Director, Creative & Communications at OneSight EssilorLuxottica Foundation, Content Producer & Furn...Cincinnati, Ohio, United States.webp)
Amresh kumar mca, itil v3(f)
Senior Test Consultant and Tableau ExpertBengaluru, Karnataka, India
Carina buchwald
Relationship-oriented, compassionate, and creative nonprofit professional. Community-Centric Fundrai...Decatur, Georgia, United States
Arianna cenini
OsteopataMilan, Lombardy, Italy
Leonardo tekatscz
Global Offering Manager at IBMSão Paulo, São Paulo, Brazil
Musab bkour
WORK EXPERIENCE: Associate Director, Projects execution, Delivery, Real Estate – Tatweer Company 20 ...Riyadh, Saudi Arabia
Megan metsch
Vice President at The Craddock Group, LLCWashington, District of Columbia, United States
...