Experience

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  Leo burnett

  Apr 1995 - Jan 2003

  Led web site and content production of U.S. Army’s largest integrated web initiatives for highly successful “An Army of One” campaign. Named Interactive Agency of the Year by Revolution Magazine in 2001. - Delivered a 240% increase in leads and average daily web user sessions by 140%.- Exceeded online recruitment goals for U.S. Army Recruiting Command 3 years in a row.- Planned shoot and onsite production logistics for 1200+ participant Army Reserve Annual Training Event Bridgex2002, Ft. Chaffee, AR.- Onsite producer for video testimonials and photography of 950+ participants from Army Medical Command Annual Training Event Golden Medic, Ft. Gordon, GA.- Redesigned and launched online component of the U.S. Army's "Army of One" recruiting campaign, including newly branded $800,000 website and online media campaign. Show less General Motors - Oldsmobile DivisionWorked on integrated marketing campaigns supporting the launch of five new Oldsmobile models.- Coordinated marketing efforts on Oldsmobile’s largest direct mail campaign. Program generated 70,000 test drives via golf ball premium, more than any other in Oldsmobile’s 100 year history.- Supported production and distribution efforts of agency marketing materials that supported $200MM re-launch of Oldsmobile brand with 70+ national dealer groups and GM’s first Web-based digital ad network (extranet). Show less

  • Web Producer - Chemistri & iLeo

    Jan 1999 - Jan 2003

  • Account Manager

    Apr 1995 - Dec 1998
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  Brownell furniture, llc

  Jan 1996 - now

  Furniture craftsman & branded content creator

  Design and Construction of hand crafted hardwood furniture. Trained by Jeff Miller (J. Miller Handcrafted Furniture) in Chicago, now building independently in Cincinnati.Experience has included roles as woodworking spokesperson, blogger and consultant for The Gorilla Glue Company, Rust-Oleum/Varathane, Arbortech and Popular Woodworking Magazine.

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  Northlich

  Feb 2003 - Jan 2006

  Senior interactive producer

  Digital marketing strategy and production oversight on creative and development teams for the youth anti-tobacco campaign for The Ohio Tobacco Prevention Foundation.- Chief site architect for standonline.org, recognized as one of the web’s premiere youth driven, anti-tobacco online communities.- Lead interactive marketing efforts for 20 cross-functional team members to ensure consistency of messaging across all media channels.- Increased Ohio youth website registrations from 11,000 to over 55,000 per year.- Developed content for customer relationship marketing eNewsletter resulting in monthly open rates consistently exceeding 25% and click rates of over 12%.- Created geo-targeted, online advertising media campaigns that delivered an incremental 40% of visitor traffic and above industry average click-through rates. Show less

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  Hyperquake

  Jan 2006 - Jan 2011

  Executive account director

  Digital and Brand Strategy for a wide range of clients including: GE Healthcare, Buffalo Wings & Rings, Welch's, SeaPak Shrimp Co., First Financial Bank, Rich Products & Food Service, P&G. New business development and account management.- Led strategic platform development and consumer-focused sales model on GE Healthcare's multi-billion dollar Diagnostic Imaging business.- Successfully launched first ever $5M company event for industry C-level leadership, Global Design and Corporate teams. - Strategic agency lead and content author for GE Healthcare’s October 2009 Healthmagination Showcase in NYC. http://vimeo.com/11108820- Directed the development of multiple, million-dollar P&G brand commercial innovation, design-led initiatives and installations.- Increased net agency revenue by 25%+ for three consecutive years, by driving Welch’s brand adoption of digital marketing into core agency services.- Grew online CRM database of 150,000+ consumers for Seapak Shrimp Co. through integrated, digital consumer promotions.- Supervised over 25 employees engaged in assigned project strategy, marketing plan development, budgeting and relationship management. Show less

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  Empower

  Jan 2011 - Oct 2012

  Strategy & innovation director

  Senior digital strategy and marketing technology role. Agency Business and Process Development, U.S. Bank, Hoover, Chiquita, T. Marzetti Co.- Established standards around $2.5M content marketing business, integrating social, search and paid media channel opportunities. - Strategic lead on value-proposition development and $5M go-to-market strategy development of U.S. Bank's online and mobile banking products.- Content architect and project lead on the development of 16 brand sites for T. Marzetti. Show less

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  Curiosity advertising

  Oct 2012 - Dec 2015

  Director of content strategy

  Agency lead for all digital strategy, content marketing and social media campaigns supporting Dean Foods (TruMoo and Dairy Pure Milk), Cincinnati Insurance Company, Gorilla Glue and Roto-Rooter.- Grew agency revenue in digital, social and content marketing by 350% over three years.- Delivered record-setting social engagement rates for Dean Food’s billion-dollar brands.- Implemented multi-year, million-dollar media and promoted social influencer campaigns.- Secrets of Sponsorship Success, featured speaking role at 850-attendee social media/content creator conference, IZEAfest.- Directed 30 team members across 6 clients through content strategy, execution and analytics.- Drove 135% year-over-year increase in paid media site conversions for The Cincinnati Insurance Company.- Successfully launched eight web sites with integrated content strategies helping generate over $1M in new revenue for the agency.- Delivered double-digit increases in site traffic, campaign attribution and website goals.- Established agency standards around social/digital insight mining and content strategy creative briefs and editorial calendars. Show less

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  Newsy

  Mar 2016 - Dec 2020

  Vp newsy brand studio

  (www.newsybrandstudio.com) Lead the development of Newsy's branded content studio. Role included both creative and strategic leadership and development for sponsored programming. Worked with national and local sales teams for campaign development and pitches for all branded content. Conducted primary topic research, writing, interviewing, technical & production support and integrated marketing campaign development for major brands including: GE/SUEZ Water, Dunkin', Leesa Mattress, Sustainable Brands, Cincinnati Children's Hospital, Green Umbrella and The Great Parks of Hamilton County. 2021 Bronze Telly Award Winner: United Is The Way w/ WCPO9 Show less

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  Onesight essilorluxottica foundation

  Jul 2021 - now

  Director, creative & communications

  As the Director of Global Creative at the OneSight EssilorLuxottica Foundation, I lead the creative direction and content strategy for the foundation’s global initiatives, focusing on a "video-first" approach to storytelling, complemented by powerful photography. My work is centered on capturing the full scope of OneSight’s vision care efforts, from field projects to brand partnerships, through a photojournalistic lens that brings compelling, real-world stories to life.I believe that "good vision changes everything," and I’m passionate about harnessing the power of story to make that belief a reality. Through authentic, engaging content, I aim to highlight the transformative impact of vision care on individuals and communities worldwide.Taking a hands-on approach as both a photographer and video producer, I’m directly involved in content creation, from concept to execution. Whether I'm shooting in the field, overseeing a documentary-style production, or leading on-location creative development, I ensure that each piece of content authentically represents our mission and showcases the impact of our work on a global scale.As an executive producer, I provide creative leadership and strategic oversight to a global network of content creators, ensuring consistent quality and alignment with our brand values. In North America, I play a critical role in content acquisition, working closely with local teams and global partners to develop stories that resonate with diverse audiences. This work supports brand awareness around our strategic pillars, regional programming, employee engagement, and key global brand partnerships, all of which are vital to advancing our vision care initiatives and customer giving efforts. Show less