
Timeline
About me
Senior Social Media Strategist
Education

Loretto academy
1997 - 2001High school 12thActivities and Societies: Computer Club

Universidad regional del norte
2001 - 2005Bachelor of communication communication and media studies bachelor degreeActivities and Societies: Web Science Club
Experience

Prologis
Feb 2006 - Oct 2009Assistant marketing manager• Handle marketing material. Update current listings. Edit pictures for flyers.• Assist Marketing Director with special events. Organize networking events.• Contact existing tenants and vendors as necessary to receive current and correct proof of insurance coverage, HVAC maintenance contracts and emergency contact lists. • Code and enter invoices from operating expenses in People Soft. Organize AP back up. • Assist property manager with tenant repair requests and coordinate with maintenance technician and vendors as necessary. Prepare contracted work orders, contracts and coordinate projects w/ Project Administrator. • Enter monthly tenant charges and print out aging reports for property manager’s review. • Update local building, BU, client list sheets, setup and maintain accounts payable files & detailed files for all tenants. Show less

Case and associates properties, inc
Feb 2010 - Mar 2018Executive assitant and social media coordinator•Update, report and distribute occupancy and availability data on a daily basis on all 9 properties to upper management. Over 2k apartment units in El Paso.• Set-up social media accounts, troubleshoot, train staff to produce content and manage campaigns, audit social media sites, maintain and update company’s website and ads through digital platform and rent café management site. • Coordinate photography sessions to update property’s online pictures portfolio. Photography experience.• Announce corporate office changes to procedures to local market. Revise forms. Prepare copy for internal/external publications and communication outputs.• Create and handle marketing material and order supplies to market apartment complexes. • Plan and organize employee and networking events throughout the year. • Monitor, collect & analyze monthly expenses and create excel reports. • Create company forms, project graphs, presentations, manage logos, marketing material etc.• Audit & coordinate properties online work to ensure proper company guidelines are being complied. • Internet research for market’s new development and updating market survey. • Coordinate furnished apartment requests. Handle unit set-up, pricing and update rate sheet. Give customer service to corporate units. Update digital promotion efforts for corp. units.• Code invoices and assist with any vendor matters. • Answer resident correspondence and online reviews. • Assist Regional Supervisor with various property management projects. Show less

Gecu
Mar 2018 - Feb 2020Media buyer•Purchase advertising space in print, outdoor, broadcast and digital.•Proofread and traffic creative.•Analytics specialist.•Coordinate numerous paid advertising media outlets.•Keep up with digital proof of performance.•Question Social Media Manager on discrepancies and optimize social media campaigns accordingly.•Provide quarterly performance reports to the Credit Union.•Invoice reconciliation.•Media relations.

Octopus advertising group
Mar 2020 - Jul 2021Social media coordinator and content creator• Create monthly Social Media calendar proposals.• Content creation. Photography and short impactful videos for fb/ig stories, reels, tiktoks, etc... • Coordinate graphic requests with designers.• Allocate campaign budgets for each client in Business Manager. Stage, publish, monitor and optimize campaigns.• Content management, publish weekly postings on Hootsuite, Creative Studio and monitor comments.• Manage Social Media platforms on a daily basis: Facebook, Instagram, LinkedIn, Twitter and TikTok.• Proofreader and Copywriter.• Brainstorm with team to come up with creative ideas for upcoming months.• Analyze weekly and monthly analytics, create reports, present and interpret to clients.• Always keep learning and innovating. Show less

Lopez pr & marketing group
Aug 2021 - nowSocial media managerSocial Media Strategist & Team Lead- Expertly manage social media strategy, content creation, and curation across platforms.- Track data analytics, measure ROI, and conduct trend analyses to optimize campaigns.- Oversee paid advertising strategies, ensuring effective optimization for maximum results.- Lead daily operations for both paid and organic social media channels as the agency's Social Media Team Lead.- Build strong client relationships through constant communication and a deep understanding of their business and competitive landscapes.- Develop strategic recommendations and communicate underlying brand strategies to clients.- Spearhead and support strategic projects, creative initiatives, and event launches for clients and the agency.- Craft creative briefs, deliver monthly analytics reports, and provide actionable insights to both teams and clients.- Create comprehensive marketing and communication plans tailored to client needs.- Manage client budgets, coordinate billing, and supervise execution of approved marketing strategies.- Oversee digital department operations, ensuring seamless planning and execution of campaigns.- Supervise creative production and ensure efficient project management across teams. Show less
Licenses & Certifications
- View certificate

Facebook certified digital marketing associate.
FacebookFeb 2021
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