John Benson

Experience

• 

  Late for the Train

  Oct 1997 - Jun 2008

  Cafe Manager - Coffee Roaster - Training Manager

  I started as a barista making coffee drinks and within 3 months I became not only a store manager but also the head coffee roaster. 1 year later I became the General Manager over 3 café's while still roasting coffee. After 2 years of management I came to work part time while I devoted time to bicycle racing.

• 

  Indigo8 Internet

  Mar 2001 - Dec 2001

  Web Designer

  Website assembly and maintenance. Used HTML and Javascript programming. Worked within production timelines to deliver finished websites in timely manner.

• 

  VooDoo Cycles

  Mar 2004 - May 2011

  Product Manager

  VooDoo is a small company and I was in charge of several areas including:- Component specification for complete bikes.- New product development, testing, etc.- US and International customer service- Graphic design including: catalogs, web and print ads, jersey and clothing design, branding.- Promotion and marketing, sponsorships, race team management.

• 

  Flagstaff Bicycle Revolution

  Apr 2011 - Feb 2012

  Manager

  Bicycle sales and customer service, ordering, and merchandising. Developed business plan, installed and managed coffee bar inside of shop.

• 

  Bicycle Haus

  May 2012 - Dec 2016

  Sales Operations Manager

  Bicycle Haus is a full service bike shop that caters to all facets of bicycling. Entry level to the best bikes parts and accessories are available. I worked to provide good and thorough customer service, inventory and special order management, guided group shop rides, as well as provided training and explanation of new products.

• 

  Tenac Championship Coaching

  Jun 2015 - Mar 2022

  Journeyman Coach

  Our coaching is founded on tenants of endurance cycling coaching and performance growth using scientific analysis of rider power and output. I work to inspire our athletes, and promote personal growth while simultaneously analyzing their training workloads to achieve their performance goals.

• 

  InGamba Tours

  Dec 2016 - Oct 2017

  Account Executive

  inGamba Tours provides the experience of being part of a professional cycling team, without the intervals and starvation! My responsibilities included: Relationship building, lead generation and trip sales as well as guiding on trips in the US and Italy. I held events with our shop partners and attended group rides and cycling events and Fondos for promotion and brand awareness.

• 

  Late for the Train Coffee

  Dec 2017 - Nov 2018

  Coffee Roaster

  Coffee roasting, production, and packaging.

• 

  ASSOS of Switzerland GmbH

  Mar 2022 - now

  OUR STANDARDS. YOUR DESIGN.Trusted by premier riding clubs and WorldTour partners the world over,ASSOS Custom brings your exclusive designs to life across a range of proven equipment options.We are constantly expanding our product portfolio and increasing design options in order to meet your equipment needs and bring your creative vision to life. • Manage and oversee dealer services and inside sales • Manage outside sales operations and independent reps• Design seasonal sales programs to meet targets and improve full product line placement• Develop relationships with clients/customers and industry partners• Conduct market research to develop sales strategy to broaden brand exposure and open new dealers based on criteria specific to brand• Liaise with marketing team to develop relevant brand identity Custom clothing sales, program management and design for ASSOS North America.

  • North American Custom Sales Manager

    Mar 2022 - now

  • Sales Director North America

    Dec 2022 - now

  • Custom Sales Manager North America

    Mar 2022 - Dec 2022