Experience

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  Harren media

  Mar 2011 - Mar 2012

  Media buyer

  As a Media buyer I negotiate, purchase and monitor media space on behalf of our clients. I aim to reach the highest number of people in the target audience at the lowest possible cost.

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  Darriens

  Apr 2012 - Apr 2013

  Senior media buyer

  As a Senior Media Buyer I negotiate, purchase and monitor media space on behalf of our clients. I aim to reach the highest number of people in the target audience at the lowest possible cost.* Search, negotiation and acquisition of online ad spaces. * Account optimization and maintenance. * Report generation and analysis.* Monitoring the effectiveness of the campaign.* Coordinated work with Sales Department to ensure profit maximisation.

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  Motility ads

  Aug 2013 - Mar 2015

  Ad ops

  As Ad Operations I support the sale and delivery of online advertising. My primary function is to fulfill the order of sale purchased by or on behalf of an advertiser, as well as filling in the inventory of the direct publishers. Therefore, I'm directly responsible for revenue generation on our inventory.* Complete manage of the direct publisher’s inventory, by strategic campaign uploading (of both direct campaigns and affiliate offers), reporting, optimizing and analyzing the traffic. Nexus between Advertiser and Publisher teams, filling their needs by maximizing the revenues based on good eCPM’s, as well as taking care of the fill rate of the publisher’s traffic. For this, I created different work flows, structures and files, helping to create long lasting information and emphasizing the documentation of the processes.* Training of other Ad operations people on the team on managing inventory. * Manage of the affiliate platform by uploading and approving campaigns, deciding which affiliates will be able to run them, organizing budgets, payouts, deal types, etc.* Working along with the product team (which develops our ad server and the affiliate platform) by giving some insights and user experience tips, looking for bugs and applying my own knowledge to get better tools and features for both platforms.* Creating the media planning structure, as well as gathering and analyzing the information for the account managers to know more and understand our traffic, from both internal and external partners.* Creating and testing links. Show less

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  Admanic gmbh

  Mar 2015 - Aug 2015

  Business development manager

  As Business Development Manager I formulate, develop and maintain business relationships with key partners, both advertisers and publishers.* Analyze local market, gather and provide information and recommendations for business development opportunities.* Identify potential business partners, engage and develop business plans with them and support the delivery of transactions (both traffic and campaigns).* Smoothly transition deals from sales into active projects: Close new business deals by coordinating requirements, developing and negotiating contracts and defining partners’ needs and goals.* Maintain relationships with key business partners, analyzing their accounts and providing insights in order to make their (and our) profit grow.* Build an action plan laying out goals, strategy, tactics, and timeline. Show less

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  Weever media limited

  Apr 2016 - Apr 2017

  Mobile marketing campaign manager

  As a Mobile Marketing Campaign Manager I lead and plan mobile marketing projects from inception to execution, including the design and implementation. This includes: media buying, media plan, set up of the campaign, optimization and reporting, on both advertiser and publisher side.* Formulate, overlook and implement all digital media plans for our advertisers, according to objectives given by our sales team. We provide mobile (display and top ranking burst campaigns), web, Facebook, Adwords and Youtube traffic.* Work with the main tracking systems: Hasoffers, Atribution Analytics (TUNE) Appsflyer and Adjust.* Act as media buyer and traffic broker, acquiring and maintaining business relationships with key partners, direct publishers, networks and programmatic.* Analyse the success of campaigns through the use of relevant KPI's and react on time to improve the performance via real time optimisations.* Reporting and quality assurance of all mobile related tracking providers.* Continuously improving the structures and processes of the agency. Show less

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  Remerge

  Sept 2017 - Feb 2024

  - Manage advertiser budget and bid setup for our biggest clients- Contribute with strategic decisions to ensure continuous client’s growth- Launch new and manage changes for all types of ad campaigns- Conduct quality assurance and continuous optimization of campaign performance and scale- First level troubleshooting and assisting Account Management with reporting requests- Perform end to end tracking tests and work with Support Engineers to resolve issues- Communicate ideas for improvement for Remerge's ad serving platform- Maintain and update workflow checklists to ensure optimal configuration and setup Show less

  • Director Ad Operations EMEA

    Feb 2023 - Feb 2024

  • Senior Ad Operations Manager

    Sept 2017 - Feb 2023
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  Monks

  Feb 2024 - now

  Operations director social emea