Experience

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  Multimedia café produtora web

  Jan 2001 - Dec 2002

  Key account coordinator | project leader

  ● Team coordination and websites projects, briefings elaborations, proposals and budgets; ● Coordination of production schedule and market research;● Development of use and monitoring managing reports.Main led projects: Natura, Sodexo Pass, Kinomaxx, HP, Citibank, Toyota, Parmalat, Banco Bradesco, Banco Itaú, Votorantim Cimentos, Votorantim Celulose e Papel, and others.

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  Consórcio primo rossi abc

  Apr 2003 - Jul 2019

  Marketing manager

  ● Head of Marketing and communication of 15 unities from the group business; ● Leader of digital transformation of the company integrating online and offline; ● Construction of the digital strategy, reputation and authority of the brand, growth marketing, demand generation to the sales team with the increase of the web and conversion traffic, leads capture, retargeting, performance monitoring of the sales funnel and definition of the media campaigns (programmatic, lookalike, behavior target); ● Implementation of the strategic planning on all POS´s (Point of Sale), fidelization and engagement with the stakeholders; ● Partnership prospections and cross marketing; ● Scripting and directing videos to the web and televisions shows. Show less

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  Dentsu creative

  Aug 2021 - now

  ● Head of digital media operations for Amstel, Amstel Ultra, Devassa, Sol, Blue Moon, Lagunitas, Baden Baden, Fys and Clash´d in Brazil for the Heineken Group (Red Star - iProspect Brasil);● Extensive experience in managing marketing and communication projects, responsible for the general organization, control of deadlines and budgets and team management, acting as the link between agency and client from the briefing to the implementation of the campaign, including management reports;● Specialist in digital media strategy and performance, according to the client's business objectives - awareness, consideration, conversion and purchase;● Budget management of campaigns, always with the aim of optimizing and monetizing thebusiness and available budget;● Insights and Inputs for special projects for the company;Skills: Large accounts Show less

  • Business Manager at Heineken Media HUB

    Aug 2021 - now

  • Business Manager at Dentsu Creative | Hub Heineken

    Aug 2021 - now