ALINE LICEN

Aline licen

bookmark on deepenrich
location of ALINE LICENSão Paulo, São Paulo, Brazil
Phone number of ALINE LICEN+91 xxxx xxxxx
Followers of ALINE LICEN2000 followers
  • Timeline

    Jan 2001 - Dec 2002

    Key Account Coordinator | Project Leader

    Multimedia Café Produtora Web
    Apr 2003 - Jul 2019

    Marketing Manager

    Consórcio Primo Rossi ABC
    Current Company
    Aug 2021 - now

    Business Manager at Heineken Media HUB

    Dentsu Creative
    São Paulo, Brazil
  • About me

    Business Manager at Heineken Media Hub by Dentsu Brazil

  • Education

    • Fecap - fundação escola de comércio álvares penteado

      1995 - 1997
      Technical education - hight school publicity technician 9,5

      Activities and Societies: Handball

    • Universidade presbiteriana mackenzie

      1999 - 2002
      Bachelor's degree publicity, advertising and creation 9,5

      Activities and Societies: Handball athlete and member of Communication Athletics Department.

    • Escola superior de propaganda e marketing

      2015 - 2016
      Master of business administration (mba) marketing digital

      Activities and Societies: Design Thinking, BCG, Swot, CRM, Marketing nas Redes Sociais.

  • Experience

    • Multimedia café produtora web

      Jan 2001 - Dec 2002
      Key account coordinator | project leader

      ● Team coordination and websites projects, briefings elaborations, proposals and budgets; ● Coordination of production schedule and market research;● Development of use and monitoring managing reports.Main led projects: Natura, Sodexo Pass, Kinomaxx, HP, Citibank, Toyota, Parmalat, Banco Bradesco, Banco Itaú, Votorantim Cimentos, Votorantim Celulose e Papel, and others.

    • Consórcio primo rossi abc

      Apr 2003 - Jul 2019
      Marketing manager

      ● Head of Marketing and communication of 15 unities from the group business; ● Leader of digital transformation of the company integrating online and offline; ● Construction of the digital strategy, reputation and authority of the brand, growth marketing, demand generation to the sales team with the increase of the web and conversion traffic, leads capture, retargeting, performance monitoring of the sales funnel and definition of the media campaigns (programmatic, lookalike, behavior target); ● Implementation of the strategic planning on all POS´s (Point of Sale), fidelization and engagement with the stakeholders; ● Partnership prospections and cross marketing; ● Scripting and directing videos to the web and televisions shows. Show less

    • Dentsu creative

      Aug 2021 - now

      ● Head of digital media operations for Amstel, Amstel Ultra, Devassa, Sol, Blue Moon, Lagunitas, Baden Baden, Fys and Clash´d in Brazil for the Heineken Group (Red Star - iProspect Brasil);● Extensive experience in managing marketing and communication projects, responsible for the general organization, control of deadlines and budgets and team management, acting as the link between agency and client from the briefing to the implementation of the campaign, including management reports;● Specialist in digital media strategy and performance, according to the client's business objectives - awareness, consideration, conversion and purchase;● Budget management of campaigns, always with the aim of optimizing and monetizing thebusiness and available budget;● Insights and Inputs for special projects for the company;Skills: Large accounts Show less

      • Business Manager at Heineken Media HUB

        Aug 2021 - now
      • Business Manager at Dentsu Creative | Hub Heineken

        Aug 2021 - now
  • Licenses & Certifications

    • Becoming indistractable

      Linkedin
      Jun 2023
      View certificate certificate
    • Gestão de marketing digital de alta performance

      Comschool
      May 2022
    • Launch and connect badge

      Twitter
      Oct 2021
    • Selo vídeo no twitter do flight school

      Twitter
      Jun 2022
      View certificate certificate
    • Managing your time

      Linkedin
      May 2023
      View certificate certificate
    • Fundamentos de e-commerce

      Comschool
      Mar 2022
  • Honors & Awards

    • Awarded to ALINE LICEN
      Melhores do Ano em Consórcios Associação de Imprensa e Cultura do Alto Paranaíba Primo Rossi Administradora de Consórcio Ltda.24 vezes ganhadora dos Melhores do Ano em Consórcios, pela Associação de Imprensa e Cultura do Alto Paranaíba.
    • Awarded to ALINE LICEN
      Top Of Mind em Consórcios - Primo Rossi Administradora de Consórcio Ltda.Premiados por 18 vezes no Top Of Mind em Consórcios, por ser a empresa mais lembrada no Triângulo Mineiro.