Gladys Vila González

Experience

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  Visual Publinet

  Mar 2010 - Sept 2012

  Digital Project Manager Desarrollo Web

  ✓ Definition, documentation, and validation of technical and business requirements.✓ Designing project tasks and delivery planning.✓ Budget and project flow management.✓ Content development and copywriting.

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  Grupo Femxa

  Feb 2013 - Feb 2014

  Digital Project Manager eCommerce

  ✓ Design and implementation of the eCommerce for Cursos Femxa.✓ Web Project Manager for various business lines.✓ Content Management.✓ Social Media Management.✓ Email marketing campaigns.

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  Vorwerk España M.S.L., S.C.

  May 2014 - Mar 2019

  Digital Product Manager

  Transition from an operational and tactical role in digital marketing to strategy, team management, and product development collaboration at Vorwerk International:✓ Demand Generation Strategy: Analyzed the sales funnel to define a strategy and activate an action plan (+5% CR lead-demo and +15% CR demo-sale).✓ Strategic Project Management: Developed and automated the NPS model using the Adobe Campaign Tool, enabling actions on detractors, passives, and brand promoters.✓ Market Research: Led research on non-customers to validate hypotheses regarding the sales model for new target audiences.✓ User Experience: Improved the sales agents' experience on the Thermomix Blogosphere, testing and optimizing the CMS.✓ Training Sales Agents in Digital and Business Skills: Blogosphere, Sales Agent Portal, NPS. Show less

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  Provalliance España

  Mar 2019 - Sept 2020

  Digital Product Manager

  Development and exploitation of strategic digital products for 4 brands: Llongueras, Jean Louis David, Franck Provost, and TBC.✓ Product Owner CRM: Led the definition and implementation of SugarCRM B2C (for 4 brands).✓ Product Implementation and Exploitation: Led the launch of the Online Booking System for 3 brands.✓ Content Strategy and Social Media: Grew Llongueras' Instagram community tenfold (from 3K to 32K) in less than 6 months.

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  Freepik Company

  Nov 2020 - Jul 2024

  As Senior PM, I drove key strategies that expanded Freepik’s TAM and service offerings. I led Freepik Labs, managing new products and directing cross-functional teams.✓ Product Strategy and Vision: I led Freepik’s transition from an image bank to a service warehouse, launching the editor and the Templates vertical (CSAT +90).✓ Cross-functional Collaboration: I analyzed the main user pains in Wepik and created a prioritized backlog of solutions in collaboration with Technology and Product Design to improve retention.✓ User Research: I conducted user research to conceptualize and launch an MVP of Teams in Slidesgo, attracting educational institutions in the USA.✓ Product Launch and Growth: I launched Wepik from scratch, managing from inception to optimization, achieving over 600% YoY user growth.✓ Data Analysis Focus: I developed and positioned the AI Image Generator and AI Presentation Maker in the Top 3 on Google, optimizing KPIs and accelerating user registrations.✓ Business Model & Pricing: I launched Slidesgo’s Premium Subscription, making it the 2nd highest revenue-generating product at Freepik Show less

  • Senior Digital Product Manager

    Jan 2022 - Jul 2024

  • Digital Product Manager

    Nov 2020 - Dec 2021
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  Centric Software

  Dec 2024 - now

  Senior Product Manager