
Auriel Luz

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About me
Fresh Graduate in Management | Internship Experiences at PT SMART Tbk & PT Astra International Tbk
Education

SMAK PENABUR Kota Tangerang
2018 - 2021SOCIAL SCIENCES 91.98/100Activities and Societies: Student Council and Floorball Team SMAK PENABUR Kota Tangerang is is a school that was founded in 2013 that can present the best graduates by providing good infrastructure by upholding integrity.

Universitas Padjadjaran
2021 - 2025Bachelor's degree Management 3.84/4.00Universitas Padjadjaran was established on 11 September 1957. On 2014 Univeristas Padjadjaran obtained a higher education institution accreditation certificate “Accredited with A Rank” from the National Accreditation Board for Higher Education. Furthermore, Universitas Padjadjaran again obtained an “A” accreditation rating from BAN PT on December 19, 2018.In the Management study program, Faculty of Economics and Business with A (BAN-PT) accreditation
Experience

HIMA Manajemen Unpad
Oct 2021 - Dec 2022Given the trust to become the CEO of one of the work programs, namely the Graduation Day for Management students, with the following responsibilities:1. Acting as an extra hand of Management students who will graduate by providing communication facilities.2. Preparing souvenirs as a form of remembrance for the graduates.This experience certainly broadens my insight into how to build relationships with both internal and external parties. Aside from Graduation Day, I also contributed to other work programs, and I believe that whatever I do will make me brave enough to undergo processes and develop myself. Show less
Staff of Public Relations
Jan 2022 - Dec 2022Vice President External Parties REBORN 2022
Jun 2022 - Sept 2022Intern of Public Relations
Oct 2021 - Dec 2021

Paradigm Unpad
Apr 2022 - Nov 2022Manager of Public RelationsGiven the responsibility and experience to oversee external relations at Paradigm, divided into two sub-divisions: Partnership, which involves organizing and establishing collaborations with targeted parties, and Liaison Officer, which entails preparing staff to become LOs for event participants by providing training as preparation.

Komisi Pemilihan Umum Hima Manajemen Unpad
Oct 2022 - Dec 2022Assistant Manager Event of KPUResponsible for organizing the implementation of the General Election Commission event at HIMA Management Unpad 2022, with details as follows: arranging and ensuring the smooth flow of the event, responsible for creating the rundown and overseeing the event organizer for the sequence of events of the KPU 2022.

BEM Kema FEB Unpad
Jun 2023 - Sept 2023Manager of Public Relations PPLUSResponsible for the following tasks for PPLUS, an event organized for the orientation period of new students within the Faculty of Economics and Business (FEB) at Universitas Padjadjaran:1. Contacting the Study Programs and Student Organizations (LK and BSO) within FEB Unpad to collaborate with PPLUS 2023.2. Acting as the PPLUS informant to the Student Associations of each program within FEB Unpad.3. Identifying and establishing cooperation with potential partners for PPLUS 2023.4. Exploring creative content ideas to shape and maintain the positive branding of PPLUS 2023 on social media platforms.5. Providing live event reports to be shared on PPLUS 2023's official Instagram account.6. Managing all social media platforms of PPLUS 2023 including Instagram, TikTok, and YouTube.7. Ensuring that all information and communication flows are conveyed accurately and positively, and well-received by relevant parties. Show less

PT Astra International Tbk
Sept 2024 - Feb 2025Corporate Industrial Relations Intern- Contributed to the development and implementation of Employee Value Proposition (EVP) strategies across 3+ business units to enhance talent attraction and engagement.- Assisted in executing employee engagement programs, aiming to improve workplace satisfaction and employee experience.- Conducted comprehensive research and analysis on employee needs, company culture, and industry best practices, including in-depth interviews with 20+ employees.- Gained exposure to Astra’s business ecosystem and strengthened competencies in strategic HR, communication, and cross-functional teamwork. Show less

PT SMART Tbk
May 2025 - Sept 2025Employer Branding Intern- Supported planning and execution of employer branding campaign. - Assisted in organizing employer branding event. - Researched current trends in employer branding and suggest creative ideas.
Licenses & Certifications
- View certificate

Project Management Foundations: Quality
LinkedInMay 2024 - View certificate

Enhancing Team Innovation
LinkedInMay 2024 - View certificate

English Proficiency Certificate
Duolingo English TestJan 2024 - View certificate

Take a More Creative Approach to Problem-Solving
LinkedInMay 2024 - View certificate

Critical Thinking and Problem Solving
LinkedInMay 2024 - View certificate

Managing Brand Reputation
LinkedInMay 2024 - View certificate

Personal Branding on Social Media
LinkedInMay 2024 
Lean Bronze Certification
The Duke of Edinburgh's International Award FoundationMar 2019
Volunteer Experience
Public Relations Volunteer
Issued by Paradigm Unpad on Oct 2021
Associated with Auriel LuzLiaison Officer of FEB Unpad Virtual Summer Program 2021
Issued by Universitas Padjadjaran on Jun 2021
Associated with Auriel Luz
Languages
- enEnglish
- inIndonesian
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