Experience

• 

  Telefónica

  Aug 1998 - May 2003

  Strategy manager (reports to marketing director)

  Responsible for corporate strategy (2002-2003) (reports to Marketing Director)- Established the Strategic Marketing and Business Intelligence practices- Coordinated marketing plans and actively participated in business plans and annual budget - Permanent member of the teams of Datawarehouse, CRM and Purchasing Audits - Coordinated the competitive intelligence of clients, channels and business partners- Responsible for economic and regulatory analysis - Defined KPIs and carried out financial evaluation of new projectsPricing Manager (2000-2002) (reports to Marketing Senior Manager)- Evaluation, design and implementation of rate plans, commercial offers and sales promotions- Handsets, products and additional services pricing- Benchmarking model & new projects evaluation- Participation in the marketing plan, 10 year business plan and annual budget- Regulatory analysisMarket Intelligence and Research (1998-2000) (reports to Marketing Senior Manager)- Participation in the first marketing plan- Coordination of start-up research studies- Competitive analysis- Senior management presentations- Proposals for business strategy design Show less

• 

  Deloitte

  May 2003 - Aug 2005

  Business strategy manager (reports to senior partner, clients & markets)

  Responsible for Business Strategy- Designed the organizational structure of the area, successfully hired and led six professionals for the operation of the department- Responsible for the planning, design and execution of corporate strategy, from the estimation of potential market to the monitoring of account plans.- Performed competitive intelligence, prospects and clients (profiles, gap analysis, risk, NPV, scenarios)- Defined key performance indicators and evaluation criteria to support the trade strategy - Coordinated functional and multifunctional teams for the launch of new products and services (Basel II, Sarbanes-Oxley (Sarbox), Corporate Governance).- Performed financial analysis for decision making and coordinated the business requirements (processes, key indicators) for the implementation of the SAP ERP. - Managed the Global Reporting System (GIRS) locally and was responsible for executive reporting to HQ globally - Implemented the global targeting methodology and the Deloitte CRM tool (from 0 to 500 active users) and trained Managers and Partners in strategic account planning and management - Developed Deloitte’s strategic plan for the Corporate Governance service and the alliance with Yale and Anahuac University to launch the "Center of Excellence in Corporate Governance". - Participated in the negotiation, design and execution of the marketing plan of the HP-Oracle-Deloitte alliance for the "Basel II" service (Consulting, SW and HW) Show less

• 

  Orange

  Sept 2005 - Jul 2007

  Strategy senior consultant (reports to strategic anticipation manager)

  Consultant to France Telecom Strategic Anticipation Team to craft a strategic plan for the integration of voice, data and video services (FT´s quadruple play business model and commercial offering design)

• 

  Nec corporation

  Oct 2007 - Dec 2015

  Strategy & marketing head (reports to ceo & global marketing senior manager)

  Head of Strategy and Marketing Department-Planned and monitor of the execution of NEC strategies at corporate and division level-Served as incubator for new businesses and link with business partners (Cloud Services, Big Data, Biometrics, IoT) - Conducted qualitative and quantitative research on the Software as a Service (SaaS) market in Mexico. - Developed the "Software as a Service" business and the SaaS platform (application market) in LATAM.- Served as a consultant for top clients in business and technology evolution (Business Transformation, Digital Transformation, Government, Strategy) -Defined the Balanced Scorecard, KPIs and evaluation criteria for the alignment of Operations and Strategy-Served as strategic advisor to the Board of Directors, and the Directorate. Executive and key customer presentations-Redesigned the organizational structure and processes to promote competitiveness and a culture of innovation-As responsible for PR and corporate communications, designed the digital marketing strategy for NEC LATAM, launched our corporate social accounts and generated more than US$300k monthly in traditional and new media value.- Crafted and executed NEC´s Go To Market strategy for the NEC Medias smartphones line launch in Mexico (including research, PR, TV, sponsorships, content, SEO, SEA, display, partnerships and branding) Show less

• 

  Inttelmex it

  Mar 2010 - Sept 2021

  Head professor, master program (reports to academic director)

  Master program head professorCurriculum design and delivery of the courses "Information Technologies in Organizations: Support to Innovation", "Mobile Technologies and Applications", "Innovation in Products and Services" and "Innovation". Member of the Evaluation Committee. Advisor of degree projects for the transformation of +60 AAA corporations (AMX, Fedex, Bimbo, PROSA, RCI, VW, OXXO, 7Eleven, Avis and CICSA, for example) and Government (SCT, SSP, CISEN, PEMEX, IMSS, Army and Navy) Show less

• 

  Cash2go

  Jan 2016 - Jan 2017

  Chief strategy officer (cso) (reports to owner)

  Responsible for strategy developing and starting up operations in the country.

• 

  Namecheap, inc

  Jan 2017 - Nov 2017

  Regional manager, latam (reports to global operations director)

  Responsible for launching Namecheap operations in Latin America. - Collaborated with the global operations, marketing and customer service teams to develop and implement expansion strategy including localisation, marketing, partnerships and market analysis.- Devised and executed targeted market pilots to support learnings prelaunch- Leaded primary research and activities to establish a CS hub in the region - Established a legal entity, a Service Hub, an office and recruited a team in the region Show less

• 

  Huawei technologies

  Dec 2017 - Nov 2019

  Manager, strategy consulting, bnc latam (reports to latam consulting director)

  Head of Business Consulting and Advisory for key clients- Developed the organizational capacities and knowledge of the consulting practice and the architecture teams- Conducted research and market intelligence to gain in-depth knowledge of the end customer- Designed the business strategy and commercial offer of 5G Services, Fiber, Virtualized, Cloud, Digital Transformation, Fixed-Mobile Convergence (FMC), Big Data and IoT of numerous telecom operators- Reported at CxO level and provided consulting on market strategy and business solutions- Served as liaison between CxOs and the planning, marketing and operations departments- Advised top customers on new business and technologies Show less

• 

  Nae

  Nov 2019 - Aug 2021

  Director, management consulting, ict sector (reports to ceo)

  Head of TMT Practice for Business Consulting and Advisory, Head of Airbus account and its digital transformation project - Leaded the TMT team and defined the value proposition for the TMT sector- Responsible for the TMT operations and business plan (P&L, resource plan and cash flow)- Preparation of proposals, risk management and financial profitability of projects- Market, communication and PR strategies - Developed the business and ecosystem of partners - Managed CxOs relations and customer service- Conducted market, client and competitive intelligence Show less

• 

  Huawei

  Aug 2021 - now

  Senior manager, business consulting, bnc latam (reports to consulting director)