Ashley Hooley

Ashley hooley

bookmark on deepenrich
location of Ashley HooleyGreater Boston
Phone number of Ashley Hooley+91 xxxx xxxxx
Followers of Ashley Hooley589 followers
  • Timeline

    Jun 2006 - Aug 2006

    Secretary

    Shepard Law Offices
    Sept 2006 - Jan 2007

    Bookseller

    Borders
    Jan 2007 - Dec 2008

    Librarian's Assistant

    State Library of Massachusetts
    Apr 2009 - May 2010

    Server

    Legal Sea Foods
    Current Company
    May 2010 - now

    Director, Digital Channel Marketing Lead

    Fidelity Investments
    Boston, Massachusetts, United States
  • About me

    Director, Digital Channel Marketing

  • Education

    • John cabot university

      2008 - 2008

      Semester abroad in Rome, Italy.

    • Suffolk university - sawyer business school

      2005 - 2009
      Bsba marketing, information systems & operations management

      -Graduated Cum Laude with a major in Marketing and a minor in Information Systems and Operations management.-Studied abroad for a semester in Rome, Italy.

    • Simmons university

      2009 - 2011
      Masters library and information science
  • Experience

    • Shepard law offices

      Jun 2006 - Aug 2006
      Secretary

      Used Land Registry database to find disclosed mortgages for previous clients. Performed daily tasks such as answering phones, copying and faxing documents, filing and numerous other clerical duties.

    • Borders

      Sept 2006 - Jan 2007
      Bookseller

      Performed various functions including working at the register, maintaining the Business section of the store, with a large portion of time spent at the information desk responding to telephone and in-person inquiries in providing excellent customers service.

    • State library of massachusetts

      Jan 2007 - Dec 2008
      Librarian's assistant

      - Executed copy cataloging for print monographs within OCLC Connexion using AACR2 standard and created item within Millennium Catalog.- Performed an inventory of a portion of the library’s print collection and assisted in a retrospective conversion project for those monographs.- Assisted in a weeding project; donated weeded books to Better World Books.- Organized and completed the semiannual checklist which accounts for all the Massachusetts documents released by each state department.- Circulated library materials using Millennium Circulation.- Answered patron’s directional and reference questions on a variety of topics while at the circulation desk as well as performing other clerical duties.- Retrieved library materials classified in a variety of systems including Dewey, Library of Congress, SuDocs, and a unique classification system for Massachusetts State Documents.- Trained other student workers in circulation duties and in duties related to special projects in the library. Show less

    • Legal sea foods

      Apr 2009 - May 2010
      Server

      - Assist guests in order selection by promoting specific menu items and specials.- Respond to inquiries regarding meal preparation and service.- Coordinate with kitchen staff to ensure timely and accurate order preparation.- Regularly follow-up and promptly fulfill additional requests.- Assist colleagues during rush periods to promote teamwork while providing exceptional service to promote the return of guest.- Certified Legal Sea Foods trainer, for both classroom style learning and on the job training. Show less

    • Fidelity investments

      May 2010 - now

      The Propel program is a corporate-wide, leadership development program that is designed to develop high-potential talent by providing the leadership training and business challenges that will propel them into leadership roles within the company. Six-month assignments provide a cross-firm perspective by immersing you in different business groups, job functions, and building the leadership skills necessary to achieve results in Fidelity’s competitive and dynamic environment.Rotation #1 - Business Analyst - Workplace Investing Customer Solutions - Demo SquadLed WI Demo Squad efforts to implement features and functionality to the demo tool, enabling Sales to better showcase WI offerings to current and future clients to generate sales. Created a 2.0 strategy to highlight the future of the Demo experience.Rotation #2 - Environmental Sustainability Office – Procurement Responsible Sourcing Initiative Represent the Environmental Sustainability Office in an initiative to mature the Responsible Sourcing Office in Procurement, which will build a Supply Chain that drives social, environmental, and economic impact. Adding strategic insight, rewriting Fidelity Policy language, and developing a robust implementation plan. Show less • Utilize a CMS to build unique multichannel experiences for the organization, for both static web pages and application delivered experiences• Manage multiple projects from inception to completion, working with external developers and maintaining strong client relationships• Proactively audit, diagnose, and resolve content issues in the CMS and production environments • Work with technology and creative teams to innovate, code, and test new functionality that takes our digital experiences to the next level• Develop standards, systems, and best practices for content creation, distribution, maintenance, retrieval, and repurposing • Act as a liaison between creative, technical, relationship managers, and other internal groups• Translate stakeholder requests into actionable, detailed specifications • Support SEO, measurement, and QA efforts to ensure an error-free experience for our clients• Adhere to content guidelines and digital best practices• Aided in the interviewing process of all incoming publishers• Created a thorough training program for incoming publishers and act as training lead Show less • Maintain (enter, edit and publish content) and update over 8,000 pages of various media using a Content Management System while contributing design expertise and ensuring consistency across Fidelity.com• Manage and publish all On-Site Marketing work, including that for the Fidelity.com Homepage• Support the quality assurance process, helping to identify and fix publishing issues• Serve as a point of contact for new projects and ongoing content updates• Routinely taking designs and rethinking/engineering to fit within the predetermined components/templates to ensure speed-to-market and remove the need for a development team • Work closely with a team of other content strategists, information architects, designers, researchers, usability specialists, and creative directors • Implement A/B tests and personalization utilizing Adobe Target to ensure an optimal user experience across Fidelity.com• Maintained a single taxonomy that was utilized across all Fidelity websites• Made contributions to the following notable projects (not a comprehensive list): o Updating of Fidelity.com to be a responsive website – republishing and review of over 5,000 pages o Redesign of Retirement & Guidance site section to Planning & Advice o Redesign of Why Fidelity site section o Redesign, implementation, and optimization of Fidelity.com Homepages o Publishing resource for the LeadGen team (forms and client acquisition) o Redesign of the Account Opening Download pages (found in Customer Service) o Planned and executed the migration of Fidelity Branch pages to Fidelity.com Show less • Complete custom research requests and quick reference on technical and business topics, such as vendor comparisons and evaluations, topic overviews, emerging trends, and best practices; using mainly electronic resources.• Select, market, and facilitate weekly teleconferences; produce follow-up materials (surveys, related books and electronic resources), and create forums for communicating with peers.• Train employees in navigating the Library; both the physical space and online presence.• Manage circulation desk and all associated duties.• Update web pages and other library portals, as needed, using HTML.• Perform original and copy cataloging for all incoming materials; print and electronic. Show less

      • Director, Digital Channel Marketing Lead

        Jun 2022 - now
      • Propel Leadership Program

        Apr 2021 - Jun 2022
      • Principal Publisher

        Dec 2019 - Apr 2021
      • Senior Publisher

        May 2012 - Dec 2019
      • Intern - Research Librarian - FCAT Library (Fidelity Center for Applied Technology)

        May 2010 - May 2012
  • Licenses & Certifications

    • Certified scrum product owner (cspo)

      Scrum alliance