Experience

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  Xsolla

  Aug 2015 - Aug 2021

  Xsolla is a world leading game commerce platform, serving over 2,000 game developers and publishers with its solutions for payments, monetization, and distribution across 200+ countries.I coordinated a 40+ person product team to achieve strategic goals, focusing on OKRs, process optimization, and new business opportunities.Achievements:— Delivered an 8% revenue growth through cross-functional initiatives, partnering with companies like Take2, Wizards of the Coast, EGS, and Roblox. Each implementation required joint actions of at least 5 commands which I was in direct charge of;— Increased active partners by 10% by developing a comprehensive product strategy, managing the full product lifecycle, and optimizing post-launch performance including publishing platform, mobile app, documentation, self-service platform. Self-service PLG loop allowed to attain additional 23,7% of new merchants;— Grew revenue by +4% (millions of dollars) - via division of products into 5 core business units, prioritization of resources towards most profitable products, and active participation of product managers in clients integrations. I managed to reorganize 5 teams within the new streams and gain extra profitability acquired by the new bets. Show less I managed two agile teams to develop and launch innovative products that drove company growth.Achievements:— Designed and launched a top-performing sitebuilder product, fostering 100+ active B2B collaborations and achieving a 50x ROI, collaborating closely with UX teams and adjacent products like Game Launcher, Payment and Fraud systems;— Efficiently launched product MVP within a 2-month timeframe - aligning with GDC, a leading industry exhibition. Aha! moment was reached by the users within the first session which created additional virality for an industry-specific site-builder;;— Attained profitability within four months post-launch by leveraging strategic integrations with enterprise-level that allowed to develop the overall product faster and thus streamline the efforts of 2 teams and 14 engineers. Show less

  • Director of Product Management

    Aug 2018 - Aug 2021

  • Product Manager

    Aug 2015 - Aug 2018
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  My.games

  Aug 2021 - Dec 2022

  Director of growth

  My.Games is a leading global game developer and publisher, with over 800 million users and a portfolio of more than 50 successful games across mobile, PC, and console platforms.I drove strategic opportunities and integrated gaming best practices across departments, focusing on collaboration, goal alignment, and process optimization to boost growth and innovation in a competitive market.Achievements:— Boosted revenue by 10% through growth mechanics based on research, data, industry trends, and KPI management, including alternative payment methods, top-ups mechanics. The key challenge was in streamlining the efforts of 12 studios towards OKRs;— Soft-launched VKplay, a platform with 8M MAU, integrating a game store, streaming, esports, and gaming news, ensuring a seamless user experience via collaboration with UX teams. One of the core results was the fact that 1-day retention remained at 93.4 level;— Optimized UA by up to 13% via developing a market & competitive analysis tool that allows identifying new competitors’ features as well as their effect on revenue to adjust the strategy. Within 6-month the overall marketing budget was optimized by 18.7%. Show less

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  Avito

  Jan 2023 - Dec 2024

  Product director

  Avito is one of the largest online classifieds platforms, with over 50 million monthly users and more than 20 million active listings across diverse categories. The business core is similar to eBay but with more accent on a marketplace component. At Avito I led 5 teams to improve user experience in logistics, drove strategic initiatives, developed B2B efforts, implemented growth hacking strategies, and innovated delivery options.Achievements:— Acquired 14% YoY growth in B2B revenue (millions of dollars) by reassessing 12 core vertical initiatives (i.e., affiliate program for sellers, loyalty programme for buyers) and developing a cross-department strategy, including the introduction of seller delivery service;— Achieved a 2% YoY revenue growth by establishing a data-driven Growth Hacking process with the average success rate of 41%, integrating Logistics, Marketplace, and Fintech teams to enable seamless User Experience and increase CSAT to 8.7;— Secured an 8% increase in logistics deals by launching ML&AI-driven products like Delivery Recommendations and leading API integrations for Avito’s delivery service including Avito’s own delivery services system that managed over 2000 merchants. Show less