Experience

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  Tvontario

  Feb 2008 - Aug 2009

  Clerk

  Review rundowns and prep cart for daily TVO Kids broadcast. Answer phone lines for call-ins during TVO Kids breaks. Assist with film shoots for TVO Kids. Reviewed and logged production tapes. Managed contest winners from website.

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  604 records inc

  Jan 2012 - Oct 2014

  Project manager, social media manager

  Responsible for day-to-day management of artists and bands, including social media and fan engagement, marketing and promotions, publicity, tour management, graphic design, web design and content management and festival and grant applications. I work to build the artist's profile and promote upcoming releases and performances.

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  Roseneath theatre

  Jan 2012 - Nov 2013

  Fundraising manager

  Responsible for drafting and submitting requests for support to private and public organizations. Researched and identified potential donors and assisted with the organization's annual fundraising event.

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  Green thumb theatre

  Apr 2012 - Dec 2012

  Fundraiser

  Drafted and submitted requests for support to public, private and government organizations. Drafted and designed materials for the the organization's annual holiday fundraising efforts.

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  'freelance'

  Oct 2014 - Jan 2016

  Social media and fan experience manager

  From Facebook, to Twitter, to YouTube and everything in between, I focus on creating unique fan experiences through social media campaigns that drive engagement and increase sales. Using a combination of free and paid marketing tactics, I look for new ways to engage audiences through social networking, thus creating an online community of loyal and returning customers. Whether it be through running digital street teams to creating videos, to building websites, I use every skill at my disposal to set my clients apart and increase their digital presence while driving sales to their products. Show less

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  Momentum digital solutions

  Apr 2015 - Jan 2016

  Social media contractor

  Acting as the social media content lead for various clients, I help develop organic and paid content that represented each client's unique voice on social. Working directly with the client, I created and published content that promoted contests, product sales and special events, to help improve and expand the client's brand voice on social.

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  Sportsnet

  Oct 2015 - Jun 2018

  Community manager and content producer, rogers hometown hockey & nhl properties

  Responsible for the planning, creation, execution, and management of all social media and web content related to the Rogers Hometown Hockey Tour and produce live event-based content for Sportsnet's NHL social properties. Working with our brand, sales and broadcast teams, I develop effective social strategies that showcase Canada's diverse hockey culture while acting as the social voice and reporting from live events, including NHL All-Star, NHL Draft, NHL Combine and the World Cup of Hockey. Show less

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  Cbc

  Aug 2016 - Sept 2016

  Cbc sports - olympics associate producer (web)

  As an Associate Producer (Web), I built and maintained the "Step Up Stand Tall" website and related video content for the 2016 Summer Olympics. Daily responsibilities included monitoring all live games for stand-out moments and clipping highlights using Snappy TV, finding social chatter around the moment, incorporating video content and UGC into the website, publishing promoted social posts and coordinating with our broadcast team to create two promotable broadcast videos per day.

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  International ice hockey federation

  May 2017 - Jul 2024

  As the Digital and Content Manager, I liaise with internal departments and global stakeholders to create effective content strategies for campaigns that support the growth of ice hockey around the world.I oversee a team of global content producers, videographers, graphic designers, and editors to ensure our digital content remains unique, curious, in line with current trends, and connects with people beyond our typical audience. While our industry is hockey, I look beyond the game to find the important and unique stories and messages that prioritize connection to help shift perspectives. Show less Strategic Planning, Design, Graphic and Video Production, Publishing, Analytics, Team Management. Working with hockey teams and federations, my goal is to create a unique experience for our digital audiences that brings people from all over the world into each event. Whether live-tweeting from rinkside, managing internal production and social media teams or producing and interviewing the top hockey players in the world, I work to give fans the opportunity to experience a hockey game in a whole new way. Show less

  • Digital and Content Manager

    Nov 2022 - Jul 2024

  • Social Media Manager

    May 2017 - Nov 2022
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  Orangetheory fitness canada

  Sept 2018 - Nov 2020

  Fitness coach
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  Canadian hockey league

  Aug 2019 - Dec 2019

  Digital media coordinator

  Responsible for acting as the digital coordinator for all CHL teams and regional leagues, focusing specifically on the CHL’s new app launch and management. Provided training and support on back-end information systems in French and English.

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  Infront sports & media ag

  Feb 2020 - Jul 2024

  Deputy executive producer digital

  Responsible for leading digital content ideation, production and execution for the 2021, 2022, 2023, 2024 IIHF Men’s Ice Hockey World Championship. Responsible for leading a team of social media coordinators, video and graphics producers, daily social live show and podcast teams, while liaising with stakeholders and internal departments.

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  Inclusion incorporated

  Oct 2020 - Nov 2022

  Digital content lead

  Lead and oversee the social media content strategy, while training and supporting coordinators in creating production that supports the organization's activities, vision, and values.

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  Cbc

  Jul 2021 - Aug 2021

  Digital producer, branded content - tokyo 2020
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  Cbc

  Jul 2024 - Aug 2024

  Associate producer

  Supported the Branded Content Team with Digital content creation, writing and publishing for the 2024 Paris Summer Olympics.

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  Bc place

  Mar 2025 - now

  Marketing manager