
McKenna Jacona
Optometrist Secretary

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About me
Executive Assistant | Notary Public
Education

University of Nevada, Reno
2019 - 2023Bachelor of Science - BS MarketingActivities and Societies: American Marketing Association Business Student Council Cum Laude

Foothills High School
-High School DiplomaActivities and Societies: I was heavily involved with the softball and golf program throughout my four years at Foothill High School. Being apart of the athletic teams helped me learn how to be a teammate and a leader on and off the field. I was also apart of Link Crew in my last three years of high school. Through this program I learned how to co-lead and lead the incoming freshman throughout their first year of high school. This experience helped me acquire new skills and create new relationships.
Experience

Independent Doctor
Jun 2019 - Aug 2019Optometrist Secretary• Managed checking in and checking out with 100% accuracy. • Maintained efficiency of billing and balancing books while working with 4 different insurance companies. • Scheduled appointments with new and old customers and sustained positive relationships with over 250 current patients. • Led pre-testing procedure for all patients with professionalism.

DICK'S Sporting Goods
May 2020 - Sept 2022• Upheld company standards for merchandise presentation of the best apparel and equipment brands.• Assisted the store management team with general supervision in assigned department and other areas of the store as needed.• Clearly communicated through directing on-floor work assignments, leading & communicating company objectives to associates, and providing on-floor training of all associated. • Compliance to loss prevention standards and audit requirements. • Executed corporate plans to supervise cohesion within company. • Ensured customer transactions are processed quickly and accurately within a 5-minute checkout process. • Provided exceptional customer service and maintaining store cleanliness even during peak business hours.
Apparel Sales Lead
Jan 2022 - Sept 2022Retail Sales Associate
May 2020 - Jan 2022

ZLINE Kitchen and Bath
Apr 2022 - Aug 2024- Managed the social team of 3 and collaborated with the cross-functional teams to ensure brand consistency and alignment with overall marketing objectives across different channels.- Decreased the average cost per lead across all paid social media platforms by 80% in 9 months.- Orchestrated a complete restructure of our paid social media strategy and implemented a new execution structure. - Utilized Microsoft Office, Google Suite, and other various analytic tools to track budget, and performance, and used insights to optimize content and strategy for maximum impact. Show less • Promoting the company and its image through social networks and launching campaigns.• Interacting with users and providing exceptional customer service to maintain relationships via social media platforms. • Maintaining unified brand voice across different social media channels.• Collaborating with marketing team to create a social media calendar. • Monitoring social media channels for industry trends.• Managing and maintaining the organization of content using Google Drive.• Reporting daily-yearly metrics for all social media channels. Show less
Social Media Manager
Dec 2023 - Aug 2024Social Media Coordinator
Aug 2022 - Dec 2023Customer Service Representative
Apr 2022 - Aug 2022

The Abbi Agency
Jan 2023 - May 2023Digital Content Intern• Created graphics and reels using Canva for the different clients based on their previous content and current information. • Created monthly content that aligns with the business goals of each client and is curated to the business’ feed.• Assisted the Digital Content team with creating social media calendars, social media content, and gathering monthly social media analytics.• Managed small projects that involve creating and posting content and providing social care and maintenance of all the business’ social media platforms. Show less

Butler Engineering Group, Inc.
Aug 2024 - nowExecutive Assistant
Licenses & Certifications
- View certificate

Google Analytics Certification
SkillshopJul 2023 - View certificate

Google Ads Search Certification
University of Nevada, RenoApr 2022 - View certificate

Social Media Marketing
HubSpotJul 2022 
Pinterest Advertising Essentials
PinterestJul 2023
Notary Public
National Notary AssociationDec 2024- View certificate

Google Ads Display Certification
University of Nevada, RenoMay 2022
Honors & Awards
- Awarded to McKenna JaconaUniversity of Nevada, Reno Business Major Dean's List University of Nevada, Reno May 2022 In order to make the College of Business Dean's List, a student must have completed at least 12 units of graded coursework during the semester and have received a 3.75 semester GPA. Over the last year, I have worked hard to maintain my 3.8 GPA while being a full time student, being apart of two UNR affiliated organizations, and working part-time. Making the Dean's List I believe truly exemplifies my work ethic.
- Awarded to McKenna JaconaBeta Gamma Sigma Honors Member Beta Gamma Sigma Honors Society Mar 2022 Beta Gamma Sigma is the international business honor society that recognizes the most outstanding students of business at institutions accredited by AACSB International - The Association to Advance Collegiate Schools of Business. I was distinguished as one of the most outstanding business students at the University of Nevada, Reno and was extended that offer to join this honor society.
- Awarded to McKenna JaconaCalifornia Scholarship Federation Lifetime Member California Scholarship Federation May 2019 The California Scholarship Federation Lifetime Membership is a state-wide academic honors organization whose purpose is to recognize students who have demonstrated outstanding academic achievement.
- Awarded to McKenna JaconaUS Marines Corps Distinguished Athlete Award US Marines Corps May 2019 I unexpectedly received this award my senior year of high school. Only two students out of our whole graduating class were nominated and chosen for this award. Receiving the US Marines Corps Distinguished Athlete Award meant that they recognized my grades and how involved I was within our athletic program.
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