Experience

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  Datasynapse

  Jan 2003 - Jan 2007

  Director, global field operations

  Privately held, global leader in enterprise grid and cloud computing software.Recruited to manage and implement global marketing programs, events and inside sales team.ACCOMPLISHMENTS:• Sourced, managed, and executed all global marketing programs to meet quarterly lead generation and pipeline contribution goals. Met or surpassed marketing team goals for nine consecutive quarters, contributing $60M in new pipeline opportunities.• Developed sales methodology process within Salesforce.com for sales and inside sales to follow that ensured proper SLAs were in place and established a closed-loop process. Served as primary marketing liaison for Salesforce.com, including reporting to management team.• Managed $2M annual budget within 1% variance to goal. Created, maintained, and tracked comprehensive marketing budget. Reconciled monthly/quarterly accruals with accounting. Show less

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  Tideway systems

  Jan 2007 - Jan 2009

  Global field marketing operations director

  Privately held, leading enterprise software vendor focused on IT infrastructure.Recruited to develop and execute innovative global marketing programs to generate demand in an emerging market.ACCOMPLISHMENTS:• Managed, developed, and implemented global go-to-market programs to accelerate new customer acquisition, and lower the cost of sale. Lead volume increased over 3x in 12 months. Marketing programs generated 40% of pre-pipeline opportunities each quarter.• Revamped the entire lead generation process and sales methodology, integrating workflow within Salesforce.com. Reduced time-to-close by 100 days.• Led the implementation of Marketo Marketing Automation to incorporate personalized workflows, streamline processes and serve more relevant content. Show less

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  Undertone

  Jan 2009 - Jan 2012

  Marketing operations director

  Privately held, digital media company focused on creating online advertising solutions for brands worldwide.Recruited to create, manage, and execute B2B programs that drive revenue and implement systems to streamline lead-to-revenue processes.ACCOMPLISHMENTS:• Managed a $600k international trade advertising budget. Ad Campaign yielded immediate pipeline and revenue impact. Pipeline up by 51% and revenue up by 42% in 1H12.• Directed multiple, global website projects including corporate rebrand, multi-language implementation, and integration of two acquisitions. Generated a 98% increase in web traffic 1H12 over 1H11.• Served as primary liaison for Saleforce.com including management of campaigns, leads, reports, process flow, dashboards, Sales training, and support.• Spearheaded the selection process and implementation of Eloqua Marketing Automation to help create a more personalized customer experience, generate higher quality leads, and increase process efficiency. Show less

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  Centro

  Jan 2012 - Jan 2014

  Director, marketing operations

  Privately held, AdTech company specializing in digital media operations and services.Recruited to develop marketing operations, systems, and processes to position the company to enter new markets and drive revenue growth.ACCOMPLISHMENTS:• Created and implemented go-to-market strategy, new sales and marketing processes and rolled out a website redesign. Grew overall traffic by 40% while capturing $800k in new revenue in only 4 months.• Planned and managed $2M demand generation marketing budget, programs, and staff in support of a 100-member sales force team.• Initiated and led the selection process, implementation, and training of Eloqua Marketing Automation to help create a personalized marketing strategy, ensure consistent messaging, improve ROI, and increase process efficiency. Show less

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  Consulting

  Jan 2015 - Jan 2019

  Marketing operations

  Independent consulting services.Recruited for engagements by clients to develop CRM, database cleansing and appending, eMarketing and advertising to help drive traffic, increase brand awareness and grow revenues. ACCOMPLISHMENTS:• Enhanced marketing ad campaign for a manufacturer of custom cabins and metal buildings that helped increase market awareness and generated $1M in revenue.• Researched, appended, and sourced data for a transportation management system (TMS) software company that helped lead to an increase in eMarketing CTR by 46%. Show less

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  Birchlyn home

  Jan 2016 - Jan 2020

  Founder and decorator

  Independent consulting and decorating services.Focused on serving people after the devastating Tax Flood of 2016, followed by Hurricane Harvey, where thousands were rebuilding their homes and could not find trusted contractors. ACCOMPLISHMENTS:Helped create spaces in Texas and Louisiana that welcomed, inspired and was authentic to my clients’ lifestyle and vision. It was my goal to deliver exceptional service, quality products and beautiful living spaces through someone they could count on. Show less

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  French inspection

  Jan 2019 - Jan 2023

  Marketing and operations director

  Independently owned inspection services provider performing commercial, residential phase, energy, and real-estate inspections throughout the Southwest.Lead all marketing and product development strategies to help elevate the brand’s profile, open new markets, and drive operational efficiency.ACCOMPLISHMENTS:• Transformed the business scheduling process used by internal and external customers, by leading the development of a web-based scheduling system increasing efficiency by 70%.• Provide customer support and success to all internal and external groups which includes training, trouble shooting and resolving issues, performing regular check-ins to collect feedback, track, communicate and prioritize for potential feature product enhancements.• Developed and executed rebranding to promote a more accurate identity for the French Inspection brand, helping the company stand out, attract new audiences, and improve awareness.• Identified, planned, and managed industry events in 2022 that helped bring in 8 new customers.• Lead and organize the company’s participation in charitable programs to help drive positive change and give back to the community.• Manage $50k marketing budget for advertising, events, and sponsorship commitments. Show less