Experience

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  Pronaca

  Mar 2005 - May 2012

  Brand manager

  Food & Beverage Ecuadorian leader company Launched 15 new products into the Ecuadorian market, three with functional characteristics; increasing sales by 40% in one year.Implementing 360º communication campaigns (TV, print and digital) creating 4.000 POS.Reducing breakage losses by approximately 50% due to packaging R&D.Eggs line de-commoditized, introducing the new functional concept (Indaves Omega 3) into the market.Starting as a marketing assistant, being promoted on two occasions; going through Product Manager and then as Brand Manager. Show less

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  Levapan del ecuador s.a.

  Jun 2012 - Dec 2013

  National marketing manager (cmo)

  Food & Bakery Multinational Company (10 Countries in Latin America)Created the company’s marketing department including recruitment, 15 coworkers total.Created the first TV spots for the star products, increasing the awareness by 5 points in the first year.Re-branded Levapan Yeast and assuming image renovation for confectionery products increased sales by 15% in 8 months.

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  Vita alimentos

  Jan 2014 - Sept 2018

  Marketing manager (cmo)

  Dairy Leader Company, founded in 1947. Led the company's digital communication development, positioning the brand in new segments and markets, optimizing available marketing budgets.Contributed to the creation of the R&D department from scratch, launching 11 lines of business into the market and sustaining the position as the market leader for three years in a row. Introduced the high added value products like Vitalife (functional yoghurts with Superfood cereals) and animal food with Agrosal; Achieved significant penetration (30%) in these new segments. Implemented the first PR Protocole cross all over the company, which included training in customer service to provide the best possible experience in each interaction with the consumer, increasing the CSAT (Customer Satisfaction Survey) ratio by 50% in 6-month implementation. Show less

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  Xplore

  Sept 2019 - Dec 2020

  Marketing consultant - cmo

  Marketing Strategy Consultancy, founded in 2019 (xplore.es).Created the Strategic Marketing plan for post-seed businesses (4 in total), including a full Rebranding and new Brand Concept.Helping to grow the business by finding new potential opportunities identifying new niche markets. Reviewing current staff performance and offering suggestions for improvement.As a result, a noticeable increase in the sales, confirmed by the clients in 25% in the first 6 month’s implementation. Show less

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  Tanridge capital

  May 2021 - Jun 2022

  Marketing consultant

  Analysing business practices and recommending improvements increasing on 20% its results in the first quarter’s implementation.Created the 2022 Strategic Annual Marketing Plan, including customer best service practices.Writing reports on Data that affect business performance every two months.

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  Adzuna

  Jun 2022 - Dec 2024

  Country manager spain & mexico

  Works overseeing and driving the business expansion in the Spanish and Mexican markets. Key responsibilities:As Key Account Manager: Cultivating and sustaining strong relationships with new and existing clients and partners; Ensuring high levels of client satisfaction and loyalty through proactive engagement and support; Driving client retention and revenue growth by identifying and addressing client needs. Leading and managing high-impact campaigns across other markets such as Brazil and Germany, including negotiating and collaborating with key regional partners.As Business Development: Identifying and capitalizing on new business opportunities to drive market expansion; Developing and executing strategic plans to achieve growth targets; Conducting in-depth market analysis to optimize business strategies and improve campaign performance.As Marketing: Designing and implementing innovative marketing strategies to enhance brand visibility and customer engagement; Overseeing the execution of promotional activities to boost customer acquisition and retention; Using data-driven insights to refine marketing approaches and maximize ROI. Enhancing brand positioning through targeted marketing initiatives and strategic partnerships. Show less