Jennifer Wehr Holt, BS, MBA, J.D. Candidate

Experience

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  Top Flight Gymnastics

  Jan 1992 - Jan 1997

  Cheer and Tumbling Director
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  Catalina Marketing Research Solutions / Alliance Research, Inc.

  Aug 1997 - Mar 2004

  Account Manager

  Prospected new business opportunities to create relationships and increase sales in order to meet and exceed yearly sales goals of over $1 million Developed, branded, and rolled out technical product tracking system that increased annual revenue over $2 million per year due to shortening project queue time from 6 weeks to 2 daysPrepared and presented client proposals, strategy solutions, project status, and final result presentations for over 300 projects based on in-store seasonality trends, analysis, and brand positionsDelivered client solutions based on brand management, SKU and POS data for custom and tracker research studies based on shopper analysis of behavioral POS data representing over 16,000 grocery stores and over 65 million households coupled with primary custom attitudinal research data Managed an average of 50 projects per year representing 3 million in revenueWrote curriculum and conducted training classes to create efficiencies that resulted in increased project load by 20% Show less

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  Directions Research, Inc.

  Apr 2005 - Jun 2006

  Senior Account Director

  Set-up and maintained large scale new product and category branding and concept development tracking system that consisted of testing over 900 ideas per year and generated over $1million dollars in revenueMonitored project scope, timelines, milestones, budgets, seasonality, tending, opportunities, and concept graphics for over 100 projects and over 1000 conceptsAccountable for up to 25 projects at a time as well as leading, training, and developing staff members and direct reportsManaged and developed a holistic cross business and vendor relationships as the main internal and external contact that resulted in cost savings and significant margin increase Show less

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  JWH Consulting, LLC

  Jan 2007 - now

  Owner & CEO
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  NKU (Northern Kentucky University)

  Jan 2007 - May 2013

  Adjunct Professor

  *Develop class curriculum for Junior and Senior level undergraduate students as well as MBA students*Breakdown and teach Marketing and Advertising principles, strategies, issues, and concepts using textbooks, various media, and real-world examples*Research area and national companies in an effort to solve business issues by developing and presenting complex marketing plans, brand equity and identity solutions, advertising campaigns, and social strategies

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  RiskAware, LLC

  Aug 2007 - Feb 2009

  VP Marketing

  Conducted custom research, consumer behavioral relationships, emotions, segmentation, and strategy development to lead the new product development and launch effort for a proprietary software toolFocused on developing and building successful customer relationships through various partnership strategiesResponsible for company and product brand management, brand architecture, strategy, identity creation and developmentResearched current clients, potential clients, and conducted competitive analysis in order to develop a leadership brand design and product identity with an emotional appeal for the short and long-term marketing planCreated and managed traditional and online social marketing campaigns and promotions to introduce and educate new product efforts and establish market leadership while generating leads, traffic, and sales growth Show less

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  Marketing Research Services (MRSI)

  Feb 2010 - May 2012

  Senior PD

  *Oversaw and lead two main client accounts accounting for over $3 million in revenue*Idea Team generation and execution of Social Media and Mobile Strategies*Developed standard operating procedures to ensure efficiency and maximum profit margin*Trained and managed project teams for account consistency that allows for overall company growth

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  NKCCA

  Jan 2012 - now

  Board Member
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  West Virginia University

  Feb 2012 - Oct 2017

  Adjunct Faculty
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  HR ProFile Inc. Employment Screening

  Oct 2014 - Oct 2017

  Director of Marketing
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  SPINS

  Oct 2017 - Jan 2018

  Account Director - Kroger

  Data Insights and trending for the Natural & Organic grocery channel.

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  Scripts Howard

  Mar 2018 - now

  Scripps Howard Center for Civic Engagement

  Advisory Board Member

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  Northern Kentucky University

  Jul 2018 - now

  NKU College of Business Professor