Experience

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  Sony music entertainment

  May 2010 - Aug 2013

  Office assistant

  Through my position as Office Assistant I gained insights to the record industry e.g. revenue streams and the different issues appearing when releasing a record. This includes financial, marketing and human resource issues.

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  New note festival

  Sept 2011 - Sept 2013

  Coordinator and booking director

  Coordinator- overall coordinator, strategist, project manager and decision-maker of the festival.- redesigning the visual identity of the festival, new webpage and mobile app in collaboration with a graphic designer and a programmer. - managing a team of 20 volunteers- managing marketing and social media relations. - ensuring key issues are resolved throughout the whole organization- mediate communication between financial, marketing, logistics and booking departments- allocating resources (time/money)Booking Director- responsible for creating the music program- allocating the booking budget- translating the overall strategy of the festival into the bookings- legal work/contracts with musicians- mediate between acts and our technical staff Show less

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  Freelance project at n2 advertisement

  Jan 2014 - Jan 2014

  Pr-representative for the nordic playlist launch in finland

  - contacting relevant media regarding the launch- gathering contacts of the Finnish music industry

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  Luxus worldwide

  Mar 2015 - Apr 2016

  - Project Lead at Luxus developing Lumia Offers – a preloaded application on new Microsoft Lumia devices to securely deliver digital/physical rewards to consumers across more than 20 markets.- Delivering 3 major campaigns through the Lumia Offers application, seeing the redemption rate of the campaigns more than double.- Experience with handling international clients with multiple stakeholders, touching upon subjects such as strategy and concept consultation, legal/privacy matters, scoping work and negotiating price, multi-market deployment of content, project planning and more. - Working alongside the Business Director in Luxus Worldwide London office, developing new opportunities. Show less

  • Project Manager, Web Operations

    Jul 2015 - Apr 2016

  • Project Management Intern

    Mar 2015 - Jun 2015
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  Avaus

  Apr 2016 - Mar 2018

  Strategy consultant

  Daily work with global companies helping them transform their digital marketing in the intersection between Marketing, IT and Management.Conducting strategic projects for B2B & B2C clients- Redefining digital strategy based on customer data, interviews and technology review- Measuring business impact of Marketing activities, setting up business relevant KPI's and relevant Marketing metrics- Developing scalable customer journeys, incorporating targeted advertisement, interactive assessments and more - all coming together through Marketing Automation. Hands-on experience working with tools such as Marketo, Pardot, Salesforce Marketing Cloud and Salesforce Sales Cloud (CRM). Account Manager, leading cross functional teams with growth hackers, analysts, media strategist, developers and creatives. Developing opportunities for existing and new customers. Show less

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  Accenture interactive

  Apr 2018 - Jan 2022

  I lead Accenture Interactive's development of Salesforce partnership across the Nordics. This means I am responsible for developing offering across design thinking, analytics and technical devliery with the help of our Nordic talent pool. My focus is to drive collaboration both internally across our offices and with Salesforce.I help customers define their customer experience vision and journey with the aim to translate these into tangible activities powered by cross-functional collaboration and technical delivery. This means merging the client's own expertise with Accenture Interactive's strong design thinking practice. My own interest is in enabling superior customer experience by creating a connected customer data strategy combined with advanced analytics. Show less

  • Manager | Nordic Partnership Lead Salesforce Marketing Cloud and Pardot

    Dec 2020 - Jan 2022

  • Nordic Salesforce Partnership Lead, Marketing & Commerce Cloud | Customer Experience Orchestrator

    Oct 2018 - Nov 2020

  • Senior Consultant

    Apr 2018 - Sept 2018
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  Leo pharma

  Feb 2022 - Dec 2022

  Lead architect

  In my role at Leo Pharma I am responsible for setting the strategic direction for the Commercial area architecture in the context of the Enterprise Architecture. I research new technology/architecture trends that may be applied to LEO Pharma Commercial IT area and drive initiatives to test and implement these to drive Leo Pharma's implementation of overall strategy.I ensure the strategic direction is derived from set strategy and maintain close relationship with all key business and IT stakeholders to understand and balance business and IT goals, requirements, constraints and priorities. I am responsible for driving the Commercial IT architecture governance and I engage as solution architect in projects and other change activities to improve templates, standards and reference architectures. Show less

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  Accenture song

  Jan 2023 - now

  • Head of Data & AI Nordics

    Jan 2024 - now

  • Head of Intelligence Denmark

    Jan 2023 - Jan 2024