Experience

• 

  West cabarrus ymca

  Aug 2003 - Nov 2005

  Membership & marketing director

  • Developed and implemented marketing, sales and retention plans • Recruited, hired, trained, supervised and evaluated full-time membership staff • Organized internal and community-wide special events and fundraising events • Coordinated fundraising, outreach and development programs • Created and implemented staff development programs • Developed and balanced department budget

• 

  Cannon memorial ymca

  Nov 2005 - Aug 2006

  Director of marketing

  • Developed and implemented public relations and marketing campaigns for three branches and corporate office • Coordinated the design, development and distribution of all marketing materials including direct mail, print ads, press releases, brochures, magazines, website, newsletters, flyers and sales packets • Created and implemented successful branding and image campaigns• Represented organization at local events, vendor fairs and corporate functions • Developed excellent relationships with local media contacts • Coordinated public relations and community outreach campaigns • Directed association-wide fundraising events Show less

• 

  Western kentucky university

  Feb 2007 - now

  • Manage marketing projects for 19 units and offices • Supervise professional marketing staff: print and web designers, CRM specialist and digital and social media specialists • Develop marketing plans • Write and edit copy for marketing projects • Oversee online/social media strategies • Develop news releases • Oversee communication plans • Coordinate special event marketing • Develop content marketing • Develop radio spots • Manage online video projects • Coordinate media buys • Represent DELO at local, regional and national meetings, conferences and events Show less • Worked with DELO units and partners to develop new and effective marketing strategies • Coordinated media buys with a variety of campus, local and regional newspapers, magazines, journals and radio stations • Managed marketing projects and special events for Main Campus and Regional Campuses • Wrote and distributed press releases and ad copy to local media • Worked with WKU approved vendors on direct mail, promotional and print projects • Ensured effective and accurate content for all marketing materials including print, broadcast and electronic media • Coordinated bidding process, purchasing, design and accuracy of promotional items for marketing campaigns, conferences and special events • Recruited, oriented, supervised, trained, evaluated and retained print design staff • Represented DELO at local, regional and national meetings, conferences and events Show less • Organized, scheduled and coordinated over 20 day-long WKU Academic Transitions Program (ATP) events for new WKU students including freshmen, transfer students, international students and student athletes • Developed and implemented marketing plans including newsletters, direct mail, postcards, email blasts, website updates, orientation booklets, social media and promotional materials • Collaborated with WKU departments to ensure exceptional experiences for students, parents and WKU faculty/staff • Developed new orientation programs to increase student registration, enrollment and retention • Managed orientation budget • Recruited, oriented, supervised, trained, evaluated and retained staff • Represented WKU at orientation events, Focus on WKU, Freshmen Academy, WKU Minority Preview, Open Houses and other recruitment events Show less

  • Marketing Manager

    Jul 2013 - now

  • Marketing Specialist

    Jun 2010 - Jul 2013

  • Orientation Specialist

    Feb 2007 - Jun 2010