
Timeline
About me
Digital Marketing & Marketing Communications & Customer Satisfaction Executive | Driving Brand Visibility, Engagement & Customer Loyalty | Passionate About Delivering Exceptional Brand Experiences
Education

Mass communication english section
2017 - 2021Bachelor of mass communication general a+Activities and Societies: Member of the Digital Marketing Club, focusing on campaign development. Contributed to Public Relations Society projects and media outreach. Volunteered in organizing faculty events and seminars. Completed research on digital marketing strategies and media behaviors. Gained hands-on experience in radio & TV production, including scripting and hosting. Participated in journalism projects, enhancing writing and reporting skills. I graduated from the Faculty of Mass Communication at Cairo University, one of the leading institutions in Egypt, known for its rigorous academic programs and its focus on media, communication, and digital marketing. During my time at the university, I developed a deep understanding of marketing strategies, public relations, journalism, and media production. My academic journey included conducting research on digital marketing trends, consumer behavior, and media influence. I also gained… Show more I graduated from the Faculty of Mass Communication at Cairo University, one of the leading institutions in Egypt, known for its rigorous academic programs and its focus on media, communication, and digital marketing. During my time at the university, I developed a deep understanding of marketing strategies, public relations, journalism, and media production. My academic journey included conducting research on digital marketing trends, consumer behavior, and media influence. I also gained practical experience through involvement in radio and TV production, contributing to live broadcasts and media content creation. This diverse education has equipped me with a strong skill set in digital communication, content creation, and strategic marketing, all of which I apply in my professional career. Show less

Coursera
2019 - 2021Bachelor of marketing marketing communications & consumer behaviorstudy marketing specialization in Coursera IE University

Udemy
2020 - 2020Bachelor content marketing
اعمل بيزنس
2022 - 2023Diploma of education marketing
Udacity
2021 - 2021Advanced track digital marketing excellentActivities and Societies: Social media marketing SEM SEO Display ads

Udacity
2020 - 2021Nanodegree digital marketing
Udacity
2021 - 2021Nanodegree digital marketingActivities and Societies: Social media marketing Email Marketing Freelancing
Experience

Resala
Nov 2011 - Oct 2020Hr_Recruit volunteers_Evaluate Volunteers_solve the problems

Itm
Oct 2017 - Jan 2018Public relations specialistget sponsorsraise fund

Radio art
Jul 2018 - Jul 2019Radio presenter_Edit the program._Present the programs._Sound Engineering.

Mbhc
Oct 2018 - Aug 2020Public relations specialistget sponsorsraise fund

Souq.com
Apr 2019 - Aug 2020Customer services agent_Serve customers._Answer customers questions._help customers to solve their problems.

Etisalat emirates
Jun 2019 - Sept 2019English telesales-persuade customers to buy packages._Serve customers._Answer customers questions._help customers to solve their problems.

Misr pharmacies
Aug 2020 - May 2021Customer service representative_Serve customers._Answer customers questions._help customers to solve their problems.

Social way
May 2021 - Jul 2022During my time at Social Way, I took on progressively impactful roles, from creating engaging content to developing comprehensive digital marketing strategies. My work spanned content creation, campaign management, and social media strategy, allowing me to develop a holistic approach to digital marketing while driving measurable growth for the brand and our clients.Strategic Digital Marketing Execution: As Digital Marketing Executive, I designed and executed data-driven campaigns across multiple platforms, achieving a 40% increase in web traffic and enhancing brand visibility. My initiatives in SEO/SEM optimization contributed to a 15% boost in organic reach, while performance tracking led to a 25% ROI improvement.Creative Content Development: In my role as Content Creator, I developed high-quality content that aligned with marketing goals, increasing brand reach by 30% over six months. I crafted engaging multi-platform content and implemented insights from performance metrics to achieve 20% higher engagement rates.Social Media Management & Optimization: As Social Media Coordinator, I created and optimized social media strategies that resulted in a 35% increase in engagement. By monitoring trends, managing budgets, and enhancing content for conversions, I improved click-through rates by 20% and strengthened audience loyalty.Each of these roles empowered me to harness creativity, strategic thinking, and analytical skills to deliver impactful results. Through my efforts, Social Way saw consistent improvements in reach, engagement, and brand positioning Show less Marketing Account Manager | Social WayMay 2021 – July 2022 | Giza, EgyptAs a Marketing Account Manager at Social Way, I was the primary link between our clients and the agency, ensuring each partnership was both impactful and results-driven. My role went beyond simply managing accounts; I was deeply involved in strategy development and hands-on execution to help our clients achieve their marketing objectives. Key contributions included:Building Strong Client Relationships: Established and nurtured relationships with a diverse client portfolio, prioritizing trust, open communication, and responsiveness. This approach not only ensured client satisfaction but also led to an 85% client retention rate during my tenure.Crafting Tailored Marketing Strategies: Developed customized, data-driven marketing strategies that aligned with client goals, resulting in an average 25% boost in campaign engagement and ROI across accounts.End-to-End Campaign Management: Oversaw campaign planning and execution, coordinating closely with internal teams from creative to analytics. My proactive approach and attention to detail ensured projects were completed on time and met client expectations.Budget Management and Optimization: Managed campaign budgets efficiently, finding cost-effective solutions to maximize impact. By analyzing performance metrics and providing actionable insights, I was able to recommend optimizations that saved clients up to 20% on average while maintaining high-quality results.Delivering Performance Insights: Provided regular, in-depth performance reports and analysis to clients, highlighting successes, areas for improvement, and actionable next steps to keep campaigns evolving and aligned with business goals. Show less
Digital Marketing Specialist
Dec 2021 - Jul 2022Marketing Account Manager
May 2021 - Jul 2022

Teleperformance ng
May 2021 - Jul 2021Travel consultantTravel Consultant at Teleperformance universal

Elmenus
Jul 2021 - Oct 2021Chat support specialist
Mahrati | مهاراتي
Jul 2022 - Mar 2023Marketing communications coordinatorIn my role as Marketing Communications Coordinator, I played a vital role in crafting and executing Mahrati’s communication strategies to increase brand visibility and drive product engagement. By bridging strategy with execution, I ensured that our messaging was impactful, clear, and consistent across channels. Key achievements include:Streamlined Promotional Campaigns: Oversaw the end-to-end process of designing and producing promotional materials, ensuring quality and alignment with brand identity. These campaigns significantly boosted product visibility and generated valuable customer interest.Event-Based Product Promotion: Planned and managed product promotion during key events, increasing foot traffic and engagement by 30% on average at each event, enhancing Mahrati’s market presence.Multi-Channel Advertising: Managed advertising efforts across digital and traditional media, expanding brand reach and engagement. This included social media content, print ads, and online campaigns that improved customer awareness and brand recall.ROI Tracking and Optimization: Monitored the effectiveness of marketing campaigns through detailed ROI tracking. By analyzing campaign performance, I provided insights that guided budget allocation and strategy refinement for maximum impact.Digital Presence Supervision: Actively managed and optimized the company’s website and social media pages, enhancing our online presence and ensuring that our digital platforms reflected Mahrati's brand ethos effectively. Show less

Tatbeek
Jan 2023 - Mar 2023Marketing specialist
Almadina steel
Mar 2023 - nowDigital marketing specialistIn my role at Al Madina Group, I took on the responsibility of managing and elevating the digital presence of multiple brands across Facebook, Instagram, LinkedIn, and WhatsApp. Here’s how I made an impact:Enhanced Brand Image & Visibility: By developing a cohesive digital brand strategy and creating engaging, high-quality content, I significantly increased page likes, follower count, reach, and engagement rates, strengthening our connection with the audience.Optimized Media Spending: I crafted data-driven media buying plans that aligned with the company’s objectives, ensuring cost-effective ad placements that maximized ROI.Customer Satisfaction Focus: I facilitated seamless communication with clients, addressing inquiries and feedback to ensure customer satisfaction, which helped build trust and improve brand loyalty.Content Creation: I spearheaded diverse content initiatives, from social media posts to visual storytelling, that conveyed the brand’s message powerfully and consistently. Show less
Licenses & Certifications
- View certificate

Measure and optimize social media marketing campaigns
MetaAug 2022 - View certificate

Social media management
MetaMay 2022 - View certificate

Fundamentals of social media advertising
MetaMar 2022 - View certificate

The marketing plan
Ie business schoolMar 2022 - View certificate

Channel management and retailing
Ie business schoolJul 2021 - View certificate

Pricing strategy
Ie business schoolJul 2020 - View certificate

Market research and consumer behavior
Ie business schoolApr 2020 - View certificate

Brand and product management
Ie business schoolMar 2020 - View certificate

Positioning: what you need for a successful marketing strategy
Coursera - View certificate

Integrated marketing communication
CourseraApr 2020
Volunteer Experience
HR Volunteer
Issued by Resala on Nov 2011
Associated with Basma WaheedPR member
Issued by Model of British House of Commons - MBHC on Sept 2018
Associated with Basma WaheedPR member
Issued by ITM on Oct 2017
Associated with Basma Waheed
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