Basma Waheed

Basma waheed

bookmark on deepenrich
location of Basma WaheedCairo, Egypt
Phone number of Basma Waheed+91 xxxx xxxxx
Followers of Basma Waheed2000 followers
  • Timeline

    Nov 2011 - Oct 2020

    HR

    Resala
    Oct 2017 - Jan 2018

    Public Relations Specialist

    ITM
    Jul 2018 - Jul 2019

    radio presenter

    Radio Art
    Oct 2018 - Aug 2020

    Public Relations Specialist

    MBHC
    Apr 2019 - Aug 2020

    Customer Services Agent

    Souq.com
    Jun 2019 - Sept 2019

    English Telesales

    Etisalat Emirates
    Aug 2020 - May 2021

    Customer Service Representative

    Misr Pharmacies
    May 2021 - Jul 2022

    Digital Marketing Specialist

    Social Way
    Al Jizah, Egypt
    May 2021 - Jul 2021

    Travel Consultant

    Teleperformance NG
    Jul 2021 - Oct 2021

    Chat Support Specialist

    elmenus
    Jul 2022 - Mar 2023

    Marketing Communications Coordinator

    Mahrati | مهاراتي
    Jan 2023 - Mar 2023

    Marketing Specialist

    Tatbeek
    Current Company
    Mar 2023 - now

    Digital Marketing Specialist

    Almadina Steel
  • About me

    Digital Marketing & Marketing Communications & Customer Satisfaction Executive | Driving Brand Visibility, Engagement & Customer Loyalty | Passionate About Delivering Exceptional Brand Experiences

  • Education

    • Mass communication english section

      2017 - 2021
      Bachelor of mass communication general a+

      Activities and Societies: Member of the Digital Marketing Club, focusing on campaign development. Contributed to Public Relations Society projects and media outreach. Volunteered in organizing faculty events and seminars. Completed research on digital marketing strategies and media behaviors. Gained hands-on experience in radio & TV production, including scripting and hosting. Participated in journalism projects, enhancing writing and reporting skills. I graduated from the Faculty of Mass Communication at Cairo University, one of the leading institutions in Egypt, known for its rigorous academic programs and its focus on media, communication, and digital marketing. During my time at the university, I developed a deep understanding of marketing strategies, public relations, journalism, and media production. My academic journey included conducting research on digital marketing trends, consumer behavior, and media influence. I also gained… Show more I graduated from the Faculty of Mass Communication at Cairo University, one of the leading institutions in Egypt, known for its rigorous academic programs and its focus on media, communication, and digital marketing. During my time at the university, I developed a deep understanding of marketing strategies, public relations, journalism, and media production. My academic journey included conducting research on digital marketing trends, consumer behavior, and media influence. I also gained practical experience through involvement in radio and TV production, contributing to live broadcasts and media content creation. This diverse education has equipped me with a strong skill set in digital communication, content creation, and strategic marketing, all of which I apply in my professional career. Show less

    • Coursera

      2019 - 2021
      Bachelor of marketing marketing communications & consumer behavior

      study marketing specialization in Coursera IE University

    • Udemy

      2020 - 2020
      Bachelor content marketing
    • اعمل بيزنس

      2022 - 2023
      Diploma of education marketing
    • Udacity

      2021 - 2021
      Advanced track digital marketing excellent

      Activities and Societies: Social media marketing SEM SEO Display ads

    • Udacity

      2020 - 2021
      Nanodegree digital marketing
    • Udacity

      2021 - 2021
      Nanodegree digital marketing

      Activities and Societies: Social media marketing Email Marketing Freelancing

  • Experience

    • Resala

      Nov 2011 - Oct 2020
      Hr

      _Recruit volunteers_Evaluate Volunteers_solve the problems

    • Itm

      Oct 2017 - Jan 2018
      Public relations specialist

      get sponsorsraise fund

    • Radio art

      Jul 2018 - Jul 2019
      Radio presenter

      _Edit the program._Present the programs._Sound Engineering.

    • Mbhc

      Oct 2018 - Aug 2020
      Public relations specialist

      get sponsorsraise fund

    • Souq.com

      Apr 2019 - Aug 2020
      Customer services agent

      _Serve customers._Answer customers questions._help customers to solve their problems.

    • Etisalat emirates

      Jun 2019 - Sept 2019
      English telesales

      -persuade customers to buy packages._Serve customers._Answer customers questions._help customers to solve their problems.

    • Misr pharmacies

      Aug 2020 - May 2021
      Customer service representative

      _Serve customers._Answer customers questions._help customers to solve their problems.

    • Social way

      May 2021 - Jul 2022

      During my time at Social Way, I took on progressively impactful roles, from creating engaging content to developing comprehensive digital marketing strategies. My work spanned content creation, campaign management, and social media strategy, allowing me to develop a holistic approach to digital marketing while driving measurable growth for the brand and our clients.Strategic Digital Marketing Execution: As Digital Marketing Executive, I designed and executed data-driven campaigns across multiple platforms, achieving a 40% increase in web traffic and enhancing brand visibility. My initiatives in SEO/SEM optimization contributed to a 15% boost in organic reach, while performance tracking led to a 25% ROI improvement.Creative Content Development: In my role as Content Creator, I developed high-quality content that aligned with marketing goals, increasing brand reach by 30% over six months. I crafted engaging multi-platform content and implemented insights from performance metrics to achieve 20% higher engagement rates.Social Media Management & Optimization: As Social Media Coordinator, I created and optimized social media strategies that resulted in a 35% increase in engagement. By monitoring trends, managing budgets, and enhancing content for conversions, I improved click-through rates by 20% and strengthened audience loyalty.Each of these roles empowered me to harness creativity, strategic thinking, and analytical skills to deliver impactful results. Through my efforts, Social Way saw consistent improvements in reach, engagement, and brand positioning Show less Marketing Account Manager | Social WayMay 2021 – July 2022 | Giza, EgyptAs a Marketing Account Manager at Social Way, I was the primary link between our clients and the agency, ensuring each partnership was both impactful and results-driven. My role went beyond simply managing accounts; I was deeply involved in strategy development and hands-on execution to help our clients achieve their marketing objectives. Key contributions included:Building Strong Client Relationships: Established and nurtured relationships with a diverse client portfolio, prioritizing trust, open communication, and responsiveness. This approach not only ensured client satisfaction but also led to an 85% client retention rate during my tenure.Crafting Tailored Marketing Strategies: Developed customized, data-driven marketing strategies that aligned with client goals, resulting in an average 25% boost in campaign engagement and ROI across accounts.End-to-End Campaign Management: Oversaw campaign planning and execution, coordinating closely with internal teams from creative to analytics. My proactive approach and attention to detail ensured projects were completed on time and met client expectations.Budget Management and Optimization: Managed campaign budgets efficiently, finding cost-effective solutions to maximize impact. By analyzing performance metrics and providing actionable insights, I was able to recommend optimizations that saved clients up to 20% on average while maintaining high-quality results.Delivering Performance Insights: Provided regular, in-depth performance reports and analysis to clients, highlighting successes, areas for improvement, and actionable next steps to keep campaigns evolving and aligned with business goals. Show less

      • Digital Marketing Specialist

        Dec 2021 - Jul 2022
      • Marketing Account Manager

        May 2021 - Jul 2022
    • Teleperformance ng

      May 2021 - Jul 2021
      Travel consultant

      Travel Consultant at Teleperformance universal

    • Elmenus

      Jul 2021 - Oct 2021
      Chat support specialist
    • Mahrati | مهاراتي

      Jul 2022 - Mar 2023
      Marketing communications coordinator

      In my role as Marketing Communications Coordinator, I played a vital role in crafting and executing Mahrati’s communication strategies to increase brand visibility and drive product engagement. By bridging strategy with execution, I ensured that our messaging was impactful, clear, and consistent across channels. Key achievements include:Streamlined Promotional Campaigns: Oversaw the end-to-end process of designing and producing promotional materials, ensuring quality and alignment with brand identity. These campaigns significantly boosted product visibility and generated valuable customer interest.Event-Based Product Promotion: Planned and managed product promotion during key events, increasing foot traffic and engagement by 30% on average at each event, enhancing Mahrati’s market presence.Multi-Channel Advertising: Managed advertising efforts across digital and traditional media, expanding brand reach and engagement. This included social media content, print ads, and online campaigns that improved customer awareness and brand recall.ROI Tracking and Optimization: Monitored the effectiveness of marketing campaigns through detailed ROI tracking. By analyzing campaign performance, I provided insights that guided budget allocation and strategy refinement for maximum impact.Digital Presence Supervision: Actively managed and optimized the company’s website and social media pages, enhancing our online presence and ensuring that our digital platforms reflected Mahrati's brand ethos effectively. Show less

    • Tatbeek

      Jan 2023 - Mar 2023
      Marketing specialist
    • Almadina steel

      Mar 2023 - now
      Digital marketing specialist

      In my role at Al Madina Group, I took on the responsibility of managing and elevating the digital presence of multiple brands across Facebook, Instagram, LinkedIn, and WhatsApp. Here’s how I made an impact:Enhanced Brand Image & Visibility: By developing a cohesive digital brand strategy and creating engaging, high-quality content, I significantly increased page likes, follower count, reach, and engagement rates, strengthening our connection with the audience.Optimized Media Spending: I crafted data-driven media buying plans that aligned with the company’s objectives, ensuring cost-effective ad placements that maximized ROI.Customer Satisfaction Focus: I facilitated seamless communication with clients, addressing inquiries and feedback to ensure customer satisfaction, which helped build trust and improve brand loyalty.Content Creation: I spearheaded diverse content initiatives, from social media posts to visual storytelling, that conveyed the brand’s message powerfully and consistently. Show less

  • Licenses & Certifications

  • Volunteer Experience

    • HR Volunteer

      Issued by Resala on Nov 2011
      ResalaAssociated with Basma Waheed
    • PR member

      Issued by Model of British House of Commons - MBHC on Sept 2018
      Model of British House of Commons - MBHCAssociated with Basma Waheed
    • PR member

      Issued by ITM on Oct 2017
      ITMAssociated with Basma Waheed