
Valentin Coston
Membre Pôle rugby

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About me
Go-To-Market Strategy Lead Senior
Education

Sidoine Apollinaire
2011 - 2013A two years degree in business administration Business/Managerial EconomicsActivities and Societies: UNNS Volley -Baccalauréat-Classe préparatoire HEC

Wine & Spirit Education Trust
2020 - 2020Pass with meritThe Wine & Spirit Education Trust provides globally recognised education and qualifications in wines, spirits and sake, for professionals and enthusiasts.

INSEEC Grande Ecole
2013 - 2016Master's degree - Business School Marketing stratégique et innovation des marquesActivities and Societies: Member of BDS pôle rugby Master's degree
Experience

Bureau des sports INSEEC Bordeaux
Sept 2013 - Apr 2015Membre Pôle rugbySports association of INSEECMissions: -Organization of the championship final among French business school (2014_2015)-Search sponsor-Coordination of 400 students -Organization of differents events like running every week with students in Bordeaux

DECATHLON
Dec 2013 - Feb 2014SellerSeller running: -Principal target: Increase turnover per cubic meter during holiday periods-Find the better ergonomic to boost the sales-Inventory management, replenishment

GreenLionBali
Jun 2014 - Aug 2014English teacherhumanitarian internship:- Supervision and management of four classes (children between 6 and 14 years old) with a dutch collaborator - Transmission taste of learning English- Adaptation to a population

Settle-in
Apr 2015 - Sept 2015Junior Digital Marketing (Intern)-Assisted in the launch of a Canadian start-up within an incubator.-Managed social media and web content strategies.-Conducted business development across Quebec and Ontario markets.

Alcon
Jan 2016 - Dec 2017-Drove marketing efforts for an EMEA-wide digital project. -Launched 2 top-performing products through incremental and disruptive innovation.-Provided strategic marketing support to a sales force of 33 professionals.
Digital & Trade Marketing Manager
Dec 2016 - Dec 2017Product Manager junior
Jan 2016 - Dec 2016

KRYS GROUP
Nov 2017 - Jan 2023-Achieved an outstanding revenue growth (2020-2023), driving significant business expansion.-Tailored a private label and an associated service to promote a bundled offer, enhancing customer value and adoption.-Implemented corrective actions and drove analytical insights to optimize performance in the audiology category. -Conducted in-depth analysis to define a high-performing business model for the hearing care sector, ensuring optimal market fit and sustainable growth.-Tailored a hybrid business model for the contact lens, balancing cooperative members’ needs with evolving customer practices.-Leveraged analytics to identify market trends and improve category strategies. -Developed the Vision 2025 contactology strategy to drive long-term growth across 1,200 stores, validated by the CODIR (Executive Committee). -Deployed a private label with a Tier 1 supplier, securing market leadership in the contact lens sector.-Led Krys’s first CSR initiative for contact lenses with a recycling program and innovative marketing strategy.
Category Manager Senior Audition
Jun 2022 - Jan 2023Category Manager contactology & audition
Sept 2020 - Jun 2022Category Manager Contactologie
Nov 2017 - Sept 2020

FeetMe
Feb 2023 - Sept 2024Product Manager Go-To-Market-Led the expansion of a new Go-To-Market pilot in the US, focusing on the remote therapeutic monitoring market.-Launched two new med-tech products from scratch to address the remote therapeutic monitoring market in the US.-Facilitated successful presentations and funding pitches to BPI France, ensuring critical project milestones were met on time.

Doctolib
Sept 2024 - Nov 2024Go-To-Market Strategy Lead Senior-Designed the 2025 GTM business plan for optics and audiology cluster, aiming to increase gross new ARR.-Managed cross-functional alignment among sales, marketing, product, and finance teams.-Optimized growth by leveraging market insights to boost MRR.
Licenses & Certifications
- View certificate

Marketing Digital - Digital Active
GoogleOct 2016 - View certificate

Design UX : Le prototypage papier
LinkedInMay 2019 - View certificate

Les fondements du marketing : La gamification
LinkedInMay 2019 - View certificate

Faire un bon pitch
LinkedInApr 2019 - View certificate

Prendre de bonnes décisions
LinkedInApr 2019 - View certificate

Certification : Spécialiste Google Analytics agréé
GoogleMay 2017 - View certificate

Product Management Essentials
CourseraNov 2025 - View certificate

Design UX : La création de scénarios et de storyboards
LinkedInMay 2019
Honors & Awards
- Awarded to Valentin CostonWinner Markstrat by StratX Simulation INSEEC Promo 2016 Strategic Marketing Nov 2015 Strategic marketing simulation gameExperience essential Strategic Marketing concepts and tools in highly challenging B2C and B2B environments. Markstrat is a strategic marketing simulation which offers MBA students and professionals a risk-free platform to test theories and make decisions. Thanks to this marketing strategy simulation game every aspect is real: from competitive forces to the effects of sales, distribution, R&D and advertising. Each team’s actions will have… Show more Strategic marketing simulation gameExperience essential Strategic Marketing concepts and tools in highly challenging B2C and B2B environments. Markstrat is a strategic marketing simulation which offers MBA students and professionals a risk-free platform to test theories and make decisions. Thanks to this marketing strategy simulation game every aspect is real: from competitive forces to the effects of sales, distribution, R&D and advertising. Each team’s actions will have direct consequences on the market, thus competitive analysis is a must. Competitor actions and reactions, new product launches, sales and distribution strategies all define how teams will manage their own product portfolio, R&D projects, positioning, pricing and distribution channels.Teams must plan not only for short-term profits, but also for long-term objectives; the name of the game is not just tactics, but long-term strategy. Show less
- Awarded to Valentin CostonDouble Champion de France de Rugby à XV des ESC 2014/2015 Championnat de rugby des ESC
Volunteer Experience
Professeur d'Anglais en Indonesie
Issued by GreenLionBali on Jun 2014
Associated with Valentin Coston
Languages
- itItalien
- frFrançais
- anAnglais
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