Experience

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  Fadz trading

  Mar 2015 - Jun 2020

  Responsible for the operations, sales, and marketing of the company's online retail brand, Primavera MNL. Tasked with planning, implementing, managing, and monitoring its social media strategy to increase both brand awareness and sales. Also in charge of responding to comments and customer queries to enhance brand engagement.Key Outcomes:- Achieved sales of over PHP50,000 in the space of 6 months- Successfully met the set KPIs in 6 months instead of a year- Forged relationships with 5 new suppliers- Grew social media following to a combined total of more than 4,500 within 6 months Show less

  • Marketing and E-Commerce Manager

    May 2019 - Jun 2020

  • Administrative Assistant

    Mar 2015 - May 2019
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  Ateneo lex

  Aug 2015 - May 2019

  - Elected to the highest position in the Office of Partnerships and was part of the top offices in the Ateneo Lex Executive Board for Academic Year 2018-2019- Responsible for marketing the Ateneo Lex and its projects, securing corporate and organization partnerships and sponsorships, and maintaining amicable relationships with partners - Headed a team of four (4) Executive Associates and over forty (40) deputies - Provided weekly departmental reports to the organization's Executive Board evaluating the Office's work against the set KPIs. Successfully negotiated and closed partnership deals for every single project that the Ateneo Lex had for the Academic Year 2018-2019, which was a first for the organization and for the Office. Key Outcomes:- Negotiated and closed partnership deals for every single project that the Ateneo Lex had for the Academic Year 2018-2019, which was a first for the organization and for the Office- Introduced the organization to over 50 new partners - Created a new and more efficient process for training and developing future Executive Associates- Implemented a successful evaluation system for the partners and the Office's members Show less - Held the second highest position in the Office and worked directly under the Executive Vice President of the Office of Partnerships - Introduced and maintained partnerships with institutions and organizations both inside and outside of the Ateneo for the benefit of the Ateneo Lex's various projects- Trained deputies under the Office to become capable liaisons between the Ateneo Lex and its partner institutions - Deployed deputies to projects that would maximize their strengths and hone their leadership, negotiation, and communication skillsKey Outcomes:- Negotiated and closed deals worth over PHP30,000 with premier establishments in the Philippines- Introduced the organization to 9 new partners Show less - Managed the Law School Series, an annual project of the Ateneo Lex, featuring three (3) events: the Law School Forum, the Law School Trip, and the Mock Law Aptitude Exam - Managed a core team composed of at least forty (40) people who were deployed to the following committees - Partnerships, Treasury, Marketing and Communications, Programs, and Logistics- Communicated and handled the partnership with prominent members of the University of the Philippines Law Student Government, the Ateneo Law Student Council, and the Women of Aletheia, as well with the chosen speakers Key Outcomes: - Successfully met the KPIs that had been established for the project - Achieved the organization's highest ever social media reach and engagement so far, with the project's social media blasts reaching over 1,300 people Show less

  • Executive Vice President of the Office of Partnerships

    Apr 2018 - May 2019

  • Partnerships Head

    Aug 2017 - May 2018

  • Executive Associate for Corporate Relations

    Jun 2016 - Aug 2017

  • Project Manager

    Aug 2016 - Sept 2016

  • Partnerships Deputy

    Aug 2015 - May 2016
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  Kittelson & carpo consulting

  Jul 2018 - Aug 2018

  Legal intern

  - Interned with Carpo Law & Associates, the legal arm of Kittelson and Carpo Consulting, a business consulting firm assisting foreign companies starting and doing business in the Philippines- Provided legal research and assistance to the nine (9) lawyers in their litigation and corporate cases-Summarized cases, memorandums, and circulars from the Court of Tax Appeals and the Bureau of Internal Revenue, which were published on the company's official website and social media pages and used by the lawyers in their various responsibilities - Drafted and organized important legal documents such as Transmittal Forms, Increase in Authorized Capital Stock (ACS) applications, letters to the Securities and Exchange Commission (SEC) and other such instruments- Liaised with a number of government institutions and agencies such as the Bangko Sentral ng Pilipinas (Central Bank of the Philippines), the Securities and Exchange Commission, and the Philippine Economic Zone Authority in order to fulfill the necessary requirements of our clients Show less

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  Chatbotph

  Aug 2018 - Dec 2018

  Communications intern

  - Helped market the company's services and increase client base by creating and developing demobots to be used in presentations, demonstrations, and business pitches - Boosted and strengthened business' consumer engagement by training and handling customer service bots through online artificial intelligence tools Key Outcomes:- Spearheaded the creation and training of customer service bots for a number of domestic companies including Jollibee Food Corporation, Music Management International, Sun Life Insurance, Nestlé Philippines, and The Palace Manila- Trained a bot for the 7-Eleven convenience store chain, which helped the company win first place at the 2018 Facebook Philippines Hackathon Show less

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  Bom dia

  Aug 2018 - Jul 2019

  Co-founder and head of operations

  - Co-founded a Beauty and Personal Care start-up that developed, manufactured, and sold Urban Defense Face Mists- Managed contracts and relations with customers, distributors, suppliers, partners, and other stakeholders and was responsible for coordinating customer service and customer engagement operations- Formulated business strategies along with other co-founders in order to implement efficient processes and standards to ensure the success of the business Key Outcomes:- Achieved a 10% repeat customer rate- Negotiated with suppliers until the company's profit margins were approximately between 50% to 60%- At the end of July 2019, 21 distribution channels had been established and revenue had totaled over PHP50,000 Show less

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  European chamber of commerce of the philippines

  Apr 2019 - May 2019

  Marketing and communications intern

  - Responsible for maintaining and liaising with the Chamber’s almost 800 company members - Created content for the Chamber’s bi-monthly magazine, the EuroPH Connect - Worked on the First Philippine Natural Resources Development Forum, which featured speakers from key companies in the industry, the Department of Energy and Natural Resources of the Philippines, and other government agencies -Conducted marketing pitches and proposals to premier institutions and organizations in the Philippines for advertising opportunities with the Chamber - Negotiated deals with hotel and restaurant establishments, airlines, travel agencies, and travel startups in the PhilippinesKey Outcomes: - Wrote the cover story for the May-June issue of the EuroPH Connect, which focused on DEDON, a German furniture company, and their partnership with the weaving industry of Cebu, Philippines - Featured the business, economic, and tourist landscape of Austria for the May-June issue of the EuroPH Connect - Landed and closed deals with various local hospitality establishments, earning the Chamber over PHP30,000 in advertisement revenue - Introduced new processes for acquiring accounts and landing partnership deals Show less

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  Self-employed

  Jan 2020 - Nov 2022

  Content manager

  Produced marketing and sales content for clients located across Asia, Europe, North America, and North Africa.

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  Isentia

  Mar 2020 - Mar 2021

  Social media analyst

  Responsible for collecting and analyzing social media data pertinent to Singapore's Ministry of Law, Police Force, and the Ministry of Home Affairs. Key Outcomes:- Enabled said government agencies to address widespread public concern on issues like the COVID-19 global pandemic, stimulus packages, and the country's General Election - Evaluated domestic policies, ranging from anti-terrorism measures and the criminal penalty framework - Made use of proprietary software to monitor traction and derive insights from activities on various social media platforms Show less

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  Hackfruit

  Jun 2021 - Aug 2021

  Content associate

  Produced sales and marketing content for SaaS companies in various industries, such as Real Estate, Business, Medical, Tech, E-Commerce, and EdTech. Key Outcomes: - Helped clients grow their businesses and/or individual brands by producing high-quality content for their online channels- Worked with a team of writers and editors to brainstorm B2B marketing content and business development ideas

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  Uptraded

  Jul 2022 - Nov 2024

  uptraded is an impact start-up that developed an online platform where users can swap clothes with each other, in the hopes of incentivizing a shift to a circular economy. In this role, I achieved the following:- Supported the CEO with financial tracking, fundraising activities, and maintaining investor relations - Managed the operations of the start-up's mobile app, including overseeing inventory, responding to customer support inquiries, and community management to ensure a smooth user experience- Developed a comprehensive marketing strategy aligned with the company's overall goals and ensuring its seamless execution by the creative team - Monitored and analyzed data from marketing initiatives to optimize future campaigns and activities - Organized and executed offline events to engage with the community and enhance brand awareness, collaborating closely with external stakeholders - Built and maintained relationships with external partners for potential collaborations- Drove user growth through offline events and online outreach, achieving a user acquisition rate of above 76% Show less - Executed validation experiments to test product-market fit, as well as go-to-market and monetization strategies - Led strategic digital marketing initiatives including content creation, email campaigns, and social media management to increase the brand's visibility and expand its online audience- Organized community offline events to foster connections and strengthen brand loyalty- Collaborated with external partners to develop brand awareness and drive strategic initiatives- Management optimization of the operations and marketing of the start-up's product prototypes Show less

  • Marketing and Operations Manager

    Jul 2024 - Nov 2024

  • Marketing Manager

    Oct 2023 - Jul 2024

  • Social Media and Content Manager

    Jul 2022 - Oct 2023

  • Marketing Intern

    Jul 2022 - Jul 2022
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  China-team

  Jul 2022 - Oct 2023

  China-Team GmbH is a boutique consulting firm that serves German small- and medium-sized enterprises (SMEs) in the manufacturing and B2B industries, helping them launch, maintain, and/or optimize their operations in China. It also facilitates Sino-European business partnerships, helping Chinese companies and economic zones reach their target audiences in Europe. Key Outcomes:- Developed and executed a digital marketing strategy that increased LinkedIn follower count by 40% with posts averaging a 7% engagement rate and a 5% click-through rate - Handled the company's various marketing activities, including its webinars, press releases, hybrid events, trade fairs, and podcast - Provided consulting services to help Chinese stakeholders optimize their marketing strategies to successfully reach their target audiences in the European market, and vice versa Tools Used: NextCloud, Eventbrite, Microsoft Excel, Buffer, and Canva Show less

  • Marketing and Events Manager

    Sept 2022 - Oct 2023

  • Marketing Intern

    Jul 2022 - Sept 2022
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  Swiss color

  Nov 2024 - now

  Social media and digital marketing expert

  Swiss Color is a global leader in the Beauty, Skincare, and Permanent Makeup industries, serving over 65 countries with a focus on high-quality, innovative, and sustainable products. In this role, I manage key social media channels, developing engaging content and implementing creative marketing initiatives that resonate with our audiences. My role involves: - Developing and executing monthly social media content strategies for the company's four brands: Swiss Color INT, Swiss Color DE/AT, Derma SR, and Cosmetic Studio Tirol- Creating compelling text and visual content tailored to diverse social media platforms- Planning, executing, and optimizing innovative social media campaigns, both paid and organic - Analyzing campaign metrics and creating reports for relevant stakeholders- Building and nurturing our active online audiences through responsive community management - Providing support for the company's events, workshops, masterclasses, and training courses- Collaborating with the local and international sales teams to ensure that our social media initiatives are aligned with their overall goals - Staying ahead of the curve with ongoing trends in the social media landscape Show less