Experience

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  Natura artis magistra

  Jan 2010 - Apr 2010

  Marketing & communicatie medewerker

  ARTIS is a meeting place where we inventively bring nature close and facilitate debate about how people value, understand and treat nature. And is therefore more than just Amsterdam's famous Zoo. More than 1.4 million people visit the ARTIS Park and Micropia every year.• Implementing the new corporate identity online and internally• Writing internal newspaper 'de Nieuwsgier' and maintain the intranet• Guidance of the press through the park• Collect information for press releases

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  Het parool

  Feb 2011 - Aug 2011

  Oplagemarketeer

  Het Parool started as a resistance newspaper during WWII and has grown into the local newspaper of Amsterdam. Het Parool is part of DPG Media: the largest media house in the Netherlands. • Assistent campaign manager for campaigns as: The Parool bike and cycling routes, Parool Puzzle Tour and fly to another Amsterdam.• Advisory role in the making of the TV commercial, the voice overs, briefings to the design team and advertisement purchasing.• Aranging product photgraphy and designing shop displays• Taking care of giveaways for new subscribers Show less

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  Tropenmuseum

  Apr 2012 - Oct 2012

  Online marketeer

  Tropenmuseum Junior was founded in 1975. It is the first children's museum in the Netherlands and one of the first in Europe. Tropenmuseum Junior stands for the appealing museum concept (seeing, touching, experiencing and participating) and its general aim is to stimulate an open view of the world. During an Marketing internship I also researched the the DMU-model of families in Amsterdam before visiting an educational institution such as Het Tropenmuseum and wrote my thesis about this. • Promote the exibition MixMax Brasil on partner and affiliate websites to increase visibility online• Improve online findability by SEA and SEO optimizations• Helped with PR when the exhibition opened• Purchase of merchandise MixMax Brasil for the museum shop• Out of Home: purchasing Abri's and mupi's• Have flyers and posters distributed in Amsterdam and the surrounding area• Advisory role to the advertising agency for the development of promo video and printed matter Show less

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  Wuzzon

  Oct 2014 - Jun 2015

  Affiliate / e-mail / publisher marketing manager (emea)

  Founded in the time when ringtones were still popular. Wuzzon or, as you understand the name: Wuzz On, nowadays specializes in app marketing and lead generation. As publisher manager I was the first point of contact for a worldwide network of publishers and affiliates. Activities were:• Execute lead-gen and E-mail campaigns, offer support and reporting• Sending segmented newsletters to our own CRM base• Generate leads and traffic for clients• Maintenance of various social media channels• Set-up and overview of social media campaigns• Finding new business by attending meetings and business related events Show less

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  Brandfirm.nl

  Feb 2016 - Jul 2018

  Brandfirm is a full service marketing agency for small and medium-sized businesses in Amsterdam. They have been named best full service agency medium by Fonk100 and named top 10 best digital marketing agencies by Emerce.At Brandfirm I have been the Account manager and Digital Marketer of more then 30+ clients and acted as Client Lead for larger clients. I discussed the strategy and targets and took full coordination of multiple online channels and specialists (SEO, CRO, Web design, Google Ads and E-commerce).• Setting up and optimizing Search, Display and Social Media campaigns• Build a good relationship and achieve business objectives• Advisor customer journeys and user friendliness of the website• Improving internal processes - from sales to specialist• Analyst website and campaign results• Set up and improved conversion tagging using Google Tag Manager Show less

  • Search Specialist

    Apr 2016 - Jul 2018

  • Trainee Online advertising specialist

    Feb 2016 - Jul 2016
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  Omd nederland

  Jul 2018 - Mar 2021

  OMD is part of Omnicom Media Group and the world’s largest media agency network. A people-obsessed, outcomes-focused business that applies evidence and data-driven insights, combining empathy and inclusion, to drive performance and growth. Clients I have worked for: Renault Group, Pepsico Group, McDonalds, Levi's, L'Oreal, Bacardi, Mercedes Benz, Nefit-Bosch, Verisure, MSD• Setting up and executing online marketing strategies for growth• Chair of SEA team meetings and SEA product development• Management of 1M+ euro PPC (Google Ads and Social) campaigns• Presenting and setting up digital performance reports• Providing internal digital training and coaching to trainees• Analyst of campaign, website and (omni-channel) attribution statistics • Improving conversion measurements (oa Floodlight) and taxonomies• Execution of international projects from OMD International or Client side Show less

  • Senior Digital Marketing Specialist

    Jun 2020 - Mar 2021

  • SEA & Social Specialist

    Jul 2018 - Jun 2020
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  Omnicom media group

  Jul 2018 - Oct 2018

  Online advertising specialist

  Omnicom Media Group is a global leader in marketing communications with more than 5,000 customers in more than 70 countries. I started as a Digital Marketing Specialist for the labels OMD and PHD. After a couple of months I continued working entirely under the OMD Netherlands label.

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  Holland & barrett benelux

  Mar 2021 - now

  Digital performance lead benelux

  Holland & Barrett is one of the world’s leading health and wellness retailers and the largest in Europe, supplying its customers with a wide range of vitamins, minerals, health supplements, specialist foods and natural beauty products. H&B currently operates more than 1,100 stores across the world, of which over 200 in the Netherlands and 30 in Belgium. And we continue to grow – both with physical stores and online.In this role I'm responsible for the media strategy, growth and coordination of the following Digital Marketing channels in the Benelux: SEA, SEO, Social, Online Folder, Affiliate marketing, Display (Programmatic/DOOH) and Marketplaces and therefore responsible for a clear distribution of budgets and 80% of the total digital turnover. • Lead the H&B Digital Performance team • Digital Campaign Management (5M+ euro PPC campaigns) and Marketing Mix Modeling• Managing agreements and cooperations with online marketing agencies and software partners• Responsible for reporting (conversion tagging and data analytics) and feed management• Coordination and setup of partnerships with various media publishers and affiliates• Improve and automate internal processes Show less