Lori Sullivan

Experience

• 

  WLNE/channel 6

  Oct 1994 - Feb 1999

  I started the noon broadcast from the ground up. I was responsible for all writing, editing and journalistic content of the newscast. I also booked and pre-interviewed guests, managed a hectic newsroom, all while never missing a deadline. I presented local news and feature story ideas to the News Director, reporters and producers for approval. I also managed all breaking news.

  • Noon Producer

    Jan 1997 - Feb 1999

  • Assignment Editor

    Oct 1994 - Jan 1997
• 

  WHDH/Channel 7

  Feb 1999 - Jun 2000

  Special Projects Producer

  I produced the "Parent-cast" segment, airing on all newscasts. I also produced various local and national packages for those newscasts. I was responsible for writing factually correct, concise and engaging stories within tight deadlines.

• 

  ABC6

  Jan 2015 - Jul 2017

  As Assistant News Director, I was tasked with leading a 15-20-member newsroom – including editors, photographers, and anchors – to manage all news production activities and deliver relevant, timely, and quality news for the 5:00 pm and 5:30 pm news segments.I developed strategies to enhance programming relevance and increase listener/viewer engagement, collaborating with the News Director, Digital Content Manager, and other stakeholders to produce timeless, story-driven content for on-air and online distribution.Some of my key contributions include:➥ Authored the entire newscast; identified optimal stories, maintained communications with the breaking news desk, and assigned reporters to select stories.➥ Organized a suite of special events, drove a range of editorial projects, and provided election night coverage in collaboration with multiple departments.➥ Periodically authored, reviewed, and proofed news scripts for online platforms.➥ Trained and mentored newly onboarded staff. ➥ Produced special programs to differentiate the brand from the competition, including the live broadcast of Bristol 4th of July parade and local Oscar special program.➥ Developed integrated marketing strategies to drive sustained increases in ratings and viewership.➥ Cultivated high-touch relationships with community members, business owners, and politicians to keep a finger on the pulse of the community and obtain newsworthy material.➥ Directed the team’s coverage of breaking news and events, including natural disasters and political conventions.➥ Collaborated with the Digital Content Manager to enhance the brand’s digital footprint and deliver against social goals. ➥ Partnered with the News Director to source, qualify, recruit, and professionally develop top talent; recruited an anchor that drove a significant increase in channel ratings. Show less I joined ABC6 News in 2015, where I worked with News Managers, Assignment Editors, Producers, and Reporters to provide comprehensive news coverage and produced all material for the 12:00 pm, 5:00 pm, 5:30 pm, and 6:00 pm news sections.I also partnered with the News Director to research local/national/international affairs, compile information and stories from team members, and select and prioritize content. Some of my additional contributions include:➥ Produced news segments, coordinated schedules, created story outlines, and steered the entire production process.➥ Managed all breaking news, maintaining an optimal balance between local, national, and international coverage.➥ Served as lead producer; built mentor-mentee relationships with other producers and team members, providing them with a strong foundation in production best practices. ➥ Upheld the station’s brand standards and promise in all daily newscasts. ➥ Routinely authored, reviewed, and proofed engaging scripts.➥ Conceptualized and reviewed graphics and visual elements to provide a highly differentiated viewing experience.➥ Developed and posted digital content to engage viewers across a range of channels.➥ Collaborated with other producers to showcase their newscast elements.➥ Championed a concept to solicit and promote the use of user-generated content in shows.➥ Partnered with Creative Services to promote the newscast via marketing and advertising initiatives. Show less

  • Assistant News Director

    Dec 2016 - Jul 2017

  • Television Producer

    Jan 2015 - Jul 2017
• 

  WSBE Rhode Island PBS

  Jul 2017 - Sept 2023

  Director of Programming

  As Director of Programming, I am accountable for leading a 3-member team to manage all national and local programming for two 24-hour broadcast channels – from scheduling and workflow management through program development, production, broadcasting, and web traffic monitoring.Among my accomplishments, I have:➥ Led a team of Traffic Managers to coordinate and approve programming, commercials, and on-air marketing campaigns across broadcasting, on-demand, and streaming channels.➥ Ensured continuous monitoring of web traffic to evaluate KPIs, understand customer needs, and capitalize viewership growth opportunities.➥ Collaborated with the Director of Production to ideate creative concepts/programs and bring them to life.➥ Sourced, evaluated, and acquired content on a $500K budget; cultivated relationships with independent producers to secure a steady stream of original content, documentaries, and series.➥ Partnered with the Promotions Department to drive the full campaign creation process (including conceptualization, development, and launch) and drive viewership/membership growth.➥ Maintained a database of all programming and on-air marketing campaigns.➥ Secured a collaboration with multiple TV stations to produce a series on mental health; presented to the Governor to secure buy-in and obtain grant funding for the program which aired on all stations in 12/2019.➥ Partnered with independent content providers and producers to scale local production volume from 7% to 15% (with a corresponding increase in production quality). ➥ Optimized the program delivery model; developed standardized, formalized, and scalable procedures to ensure the efficient delivery of new programs.➥ Steered the company through the challenging pandemic environment by adapting SOPs to enable broadcasting from home. Show less

• 

  Yarmouth Town Hall

  Sept 2023 - now

  Communications Manager