Carina Hsia

Experience

• 

  研華科技

  Sept 2012 - Apr 2015

  Product Marketing Specialist

  【Marketing exposure】- Responsible for industrial controller & I/O modules. The other one is SCADA software.My job is to deliver right product information by various tool,such as: eDM, brochure, poster, Ads, roadshow, online seminar and videos.- 10+ product and solution eDM, 3+ online webinar owner, 10+ product and vertical application brochure, 2+ successful story video owner.【Exhibition】 - Power & Energy Vertical Solution Partner Alliance Conference in Khunshan, China.(2014) Coordinate the Renewable Energy Partner Conference in Advantech China. Including the agenda setting、 keynote speaker invitation、media selection，and PR release.- Agriculture Vertical Solution Partner Alliance Conference in Khunshan, China(2014)- Advantech Worldwide Partner Conference product showcase owner(2014)12 rooms within 120 mins, and I need to demonstrate 12 different product with their unique application. Need strong negotiate skills to communicate with PMs and RD .With planning ability to design 12 fancy demo showcase and agenda design for worldwide partners can understand the product features in very short times. This project is very successful, and this pattern is followed by other business unit group’s partner conference.- Advantech Taiwan Excellence Award Show less

• 

  Microsoft Taiwan 台灣微軟

  Jun 2015 - now

  Partner Developed Manager

  【2015/6~2016/6 Breadth partner engagement】Responsible for OEM department partner sales development, my task is to find out the potential customer from our breadth customer list.- Build up strong relationship with customer, and visited over 70+ customer within this period.- With keen observation to design growth planning for potential customer.- Revising breadth program, creating more attractive incentive design and successfully increase the customer participation rate (TTL customer from 162 to 214)【2016/7~2017/6 Device partner champion】• Understanding the eco system of the device selling and deliver the efficient program to improve the selling motion.• Customer visiting cover the whole Taiwan western region, then re-design a brand-new motivation program after fully understand the request from breadth partner.• Build-up Windows 10 pro device selling engines with vertical industry ISV, which includes bakery, hospitality, clinic/dentist, and small hotel chain. 【2017/6~ 2019/6】Depth Account Manager, Microsoft Taiwan• Key account engagement and learn to establish my own customer relationship. • customer portfolio is included DIY retail, commercial SI, IPC account, my DIY retail successfully set the new highest record of windows attach rate, which YoY growth up to 30%. • Providing efficient training and technical service to educate IPC customer upgrade the OS and cooperate with partner to win the 15K unit big deal.• Co-marketing with partner to enlarge the profit and increase the brand exposure thru retail partner.【2019/7~】Local Device Partner Manager• High level engagement with Taiwan Local OEM Gigabyte and Viewsonic to drive Windows operating system attach.• Partner worldwide device business review to dig out potential cooperation opportunity.• AI topic cooperation and empower partner ecosytem with Microsoft Copilot. Show less