Saquib Reza

Experience

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  S C JOHNSON

  May 2010 - Apr 2011

  Sales Management Trainee

  Job Involves Channel Management (Traditional and Modern) with emphases on tracking Trade Promos executions and subsequent impact on Brand.

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  Tata Consultancy Services

  Apr 2011 - Dec 2014

  Leading a group of Sr Analysts and Analysts on Marketing Mix studies across categories and regions to provide actionable insights to our clients and build domain/category expertise in this process Currently working on Marketing Mix Modeling( In particular Media Mix).* Measures effectiveness of all types of marketing – branding as well as promotional, including competition* Provides ROI for each advertising and promotional campaign, including halo effects on related brands.* Shows how to maximize sales and/or profit by finding optimal marketing spend* Allows for diminishing returns, cannibalization, and media lag effects

  • Sector Lead Marketing Mix @ The Nielsen

    Jan 2014 - Dec 2014

  • Subject Matter Expert (Marketing Mix Modeling for The Nielsen Company)

    Apr 2011 - Jan 2014
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  Absolutdata Analytics-an Infogain company

  Jan 2015 - Dec 2015

  Consultant, Marketing Analytics
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  American Express

  Dec 2015 - Jun 2017

  Insights and Analytics
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  Fishbowl

  Jun 2017 - Nov 2019

  Data Science
• 

  Manthan

  Nov 2019 - Aug 2020

  Senior Consultant (Data Science/Analytics)
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  Deutsche Bank

  Oct 2020 - now

  Assistant Vice President - (Data Scientist)
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  Deutsche Bank

  -

  Assistant Vice President - (Data Scientist)