Beverly K Marple

Experience

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  Urban Interact

  Jan 2002 - Dec 2016

  Principal | Creative Strategist

  Developed original brand creative concepts, responsive web/email marketing and online digital advertising campaigns that intrigue, inform and inspire.

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  Social Business Boot Camp

  Jan 2008 - Mar 2009

  Founder | Event Producer

  Social Business Boot Camp was an information-packed, one-day seminar featuring eight speaker sessions, two book authors, Rick Burnes of Hubspot, and Shama Kabani of Zen Marketing, and an industry-leader Business Panel. The sold-out event, with 275+ attendees, was held at the ALoft Hotel Downtown Dallas, and helped attendees to better understand, connect, and leverage SEO and social media, to support business objectives online.

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  Urban Epicurious / Foodable TV / Pegasus News / Dallas Observer

  Aug 2009 - Mar 2019

  Contributing Editor | Food Writer

  Covering "Chefs to Watch in Texas," new restaurant openings, food and beverage industry insights, technology and culinary trends.Urban Epicurious served as a creative outlet for my love of the culinary arts. I wrote about my ongoing love affair with food, focused on what "real" food is, and how to eat more health focused. I highlighted community festivals, events, charities, chef-driven, or unique restaurants, boutique shops, and artisans who craft deliciousness throughout the great state of Texas. Show less

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  Diamond Doctor

  Sept 2009 - May 2012

  Director of Marketing & PR

  Designed the brand refresh for Diamond Doctor's newly constructed location, including building signage, co-branded logos and marketing materials for the "Official Jeweler of the Dallas Cowboys" and "Official Sponsor of the Dallas Stars" designations. Designed assets for web, print, educational materials, in store signage, print brochures, including press-checks, invitations, promotional posters and in-store events. Developed and managed the email marketing program, customer loyalty campaigns, bulk mail, art direction, jewelry photography for the website, managed charity events, corporate sponsorships, paid advertising campaigns and promotions, digital interactive marketing campaigns, and issued press releases. Show less

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  Spoon Bar & Kitchen

  Jul 2010 - Jun 2013

  Director of Marketing & PR

  Developed brand standards for Spoon Bar & Kitchen, a fine dining seafood restaurant by Chef John Tesar, including the identity package, restaurant operations and training manuals, including a comprehensive Seafood Index, and designed websites for Chef John Tesar and the restaurant. Responsible for ongoing website updates, SEO, content strategy, guest database management, marketing calendar, social media strategy, daily menu production, email marketing campaigns, customer loyalty/gift card program, trade partnerships, event promotions, and local advertising. Handled media relations, including issuing press releases, coordinating public speaking engagements and television interviews (during Tesar's Top Chef Season 10 appearance, which aired 2012–2013), scheduled cooking demonstrations, charity events, off-site catering/private events, marketed underground wine dinners, and cooking classes. Show less

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  Interstate Batteries

  Jun 2014 - Jan 2015

  Contract Web Designer | Responsive Email Marketing Specialist

  Responsible for designing brand standard compliant weekly website banners, tagged for analytic tracking, as well as designing, converting and optimizing e-commerce marketing campaigns to responsive email HTML code, which were deployed through SalesForce Marketing Cloud, with Litmus for testing. Also worked closely with the writing staff, and consulted with the social team to develop strategies for various social media contests, promotions, and giveaways.

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  Pier 1 Imports

  Dec 2015 - Nov 2016

  Contract Email Marketing Strategist

  Worked closely with various departments (e-commerce, social, creative, and IT) and upper-management to plan, schedule, implement and coordinate email marketing campaigns to support in-store sales and promotions, drive online product sales (based on ever-changing availability), as well as customer loyalty campaigns and credit offers.

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  Marple Creative | KevinMarple.com

  Oct 2016 - now

  Art Director | Studio Manager

  Production of commercial advertising, editorial content, photography, stop-motion, and videography, including:* Generating estimates based on creative go-by’s, shot lists, usage, timing, deliverables and brand standards;* Coordinating pre-production scouting, scheduling stylists, talent, equipment rentals, deliveries, and other resources needed;* Fostering a safe and positive work environment to ensure everything runs smoothly.* On-set prop styling, sourcing/returning, set-building, creating custom backgrounds, and Pantone matching if need be.* Post-production retouching, editing, compositing, clipping paths, color corrections, and final delivery of formatted files. Show less