Experience

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  Michael page international

  Jan 2005 - Jan 2006

  Marketing technician and web at page personnel

  • Events organization• Website maintenance • Internal and external communication• Market research

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  Johnson & johnson

  Jan 2006 - Jan 2007

  Product manager women care department

  • Business Plan creation and implementation• Launch, development and supervision, of Spanish Beach Volleyball European Challenge coordinating national and international agencies.• New strategies and launches presentation to the sales force.• Benchmark and competitors monitoring to define the market position of different brands and develop marketing strategies proceeding accordingly.

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  Anekis-turyocio, grupo santander

  Mar 2007 - Feb 2015

  Project and promotions loyalty manager

  Direct Marketing and Loyalty Consulting• Proposal, design, coordination and supervision of Turyocio and Anekis clients direct marketing and loyalty actions: CRM analysis (purchase and switch banks propensity, etc ...) customer segment identification, pricing and incentives selection, supplier management, communications, budget and calendars control, KPI's tracking ...• E-commerce: Toys R Us e-commerce development in collaboration with the customer. Promotional actions integration.• Development of Anekis loyalty app: structure design, usability tests, design adaptation of different supports.• Emailing campaigns management: design, planning, sending, results analysis, implementation of identified improvements.• Project Manager for Anekis clients (Toys R Us, Barceló Viajes ...)• Anekis marketing plan creation and business development projects.•Main customers: Banco Santander, Toys R Us, Grupo Zena, Renfe, Barceló Viajes, Caixa Catalunya, Banco Gallego… Show less

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  Universidad complutense de madrid

  Sept 2009 - Jun 2016

  Ponente universidad complutense de madrid

  • Ponencias y casos prácticos en Universidad Complutense de Madrid, L.A.D.E, Asignatura Distribución Comercial y Plan de Marketing.• Ponencias y casos prácticos en Escuela Universitaria de Estudios Empresariales, de la Universidad Complutense de Madrid. Máster Universitario en Dirección y Gestión de Empresas Hoteleras. Asignaturas: Marketing Turístico, Comunicación y Promociones.• Ponencias en Máster en gestión artística de la Universidad Complutense de Madrid

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  Eserp business & law school

  Dec 2012 - Dec 2012

  Profesora del módulo de marketing en máster de dirección general
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  Iberia

  Mar 2015 - Oct 2015

  Product design and innovation

  • WIfi on-board service design: prices, promotions, sponsorship and new commercialization definition.• Internal coordination on projects for new cabin design.• Coordination of tourist LH cabin redesign with qualitative research suppliers.• Cross-sectional management of service design projects coordinating different teams.

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  Inflection point biomedical advisors, quid

  Jan 2016 - Mar 2017

  Freelance marketing consultant

  • Inflection Point Biomedical Advisors, (Biomedicine International Projects Consulting), Head of Marketing and Communication: Project proposal for IAS: HIV / TB Co-Infection. Market research, analysis and proposal review.• Quid, (Qualitative market research and design thinking agency). Consultant for a new line of business launch: Benchmark, new opportunities and potential clients analysis.• Labceutics: Management of Delphi Analysis to all laboratories. Results Presentation. Management, launch, and results analysis of quarterly newsletter. Show less

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  Biotrinon

  Apr 2017 - Jun 2022

  Communications and marketing manager

  • Company's corporate identity redesign: logo, brand, philosophy, communication, and positioning.• E-commerce launch: coordination of agencies and content, usability supervision and optimization.• SEO, SEM, SMM.• Social networks, online and offline advertising.• Events design and coordination.• Launch of a student recruitment website for international practical courses in dental implantology. Campaigns in Spain, Portugal, Italy, France, and the USA.• Annual marketing plan: strategy, design of action plans and budget control. Show less

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  Uned

  Sept 2023 - Aug 2024

  Researcher and lecturer at uned

  Contrato predoctoral de investigación y docencia en la UNED.Profesora del módulo "Marketing y comunicación digital y su aplicación en el sector del transporte, la movilidad, la logística y las infraestructuras vinculadas" en las titulaciones "Competencias digitales para el sector de movilidad y el transporte" y "Digitalización sostenible en el sector transporte, movilidad, logística e infraestructuras vinculadas. Automatización, marketing y aplicaciones" de UNED. Incluyendo desde la creación del temaraio hasta la impartición, tutorización, y evaluación. Show less

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  Universidad europea

  Sept 2024 - now

  University professor

  Coordinadora asignatura Introducción al MarketingProfesora de asignaturas de Marketing, Market Research, Tecnologías de Gestión, Simulación comercial.