Eliana Arenas Ramirez

Experience

• 

  Arquitectura y Concreto

  Jun 2012 - Nov 2015

  Marketing Coordinator

  • Coordinate and manage advertising agencies, from the search, implementation, and maintenance depending on the type of project.• Optimize by 5% of the production budget by reducing the outsourcing of suppliers and making direct contracting.• Optimize by 15% the media budget by conducting negotiations in volume and directly with the different advertisers.• Plan the participation, for the first time, of the company in construction fairs in Bogotá to increase brand awareness and sales.• Design BTL activities in the salesrooms and different points of the city to generate optimal traffic to each project.• Perform competition studies before the launch of a product, follow-up on the competition (sales and advertising). Show less

• 

  Funatic Store

  Aug 2014 - now

  Co-Founder

  Tienda online de artículos de colección con cobertura en toda Colombia.Proyecto personal de e-commerce que inició con ventas bajo pedido y evolucionó tienda online con convertirá a nivel nacional debido a demanda de nuestros usuarios.- Desarrollo de estrategia de mercadeo online para incrementar ventas basado en las tendencias de mercado.- Análisis del posicionamiento de las franquicias que comercializamos para estimar la demanda de los productos. - Investigación de mercados mediante el análisis de la competencia nacional e internacional y estudio de consumidor mediante encuestas de satisfacción y sondeos para determinar las necesidades y gustos del cliente. - Fidelización de clientes a través de programa de puntos y premiación por compras. Show less

• 

  Titan Plaza Mall

  Nov 2015 - Oct 2017

  Market Research and Loyalty Coordinator

  • Evaluate aspects of the market, services and marketing activities of the mall for decision making and creation of new strategies.• Monitor national and international competition to identify new trends and opportunities for improvement.• Build loyalty plans for internal customers in search of improving the perception of the service towards visitors.• Implement loyalty strategies associated with payment methods, in this way we guarantee the purchase of the mall brands, additionally using this service as part of the prizes for visitors, we ensure that the prizes are consumed within the shopping center.• Create sports spaces for frequent visitors with an increase of 200% since its inception.• Increase by 24% the use of complementary services for visitors, improving the experience of use in some and implementing effective communication in others, collecting user data for further analysis and creation of new services according to the need detected. Show less

• 

  Infotrack S.A.

  Jan 2018 - Aug 2020

  Marketing Coordinator

  IT and hardware company with 18+ years in the market.• Created a digital strategy to generate leads for the sales team.• Identify and define the differentiators and benefits of the software products and generate all the communication for promotion.• Research national and international competition (benchmarking) in search of threats and opportunities for own products.• Analyze the behavior of the client through interviews and surveys before and after the sale.• Lead the study for the renewal of the brand identity and creation of software brands.• Generate co-marketing strategies with partners and suppliers.• Define and optimize the annual marketing budget.• Hire and manage the work with suppliers for the execution of the different marketing activities (eg agencies, media, POP, printing, among others) Show less

• 

  Holcim Colombia

  Sept 2020 - now

  Digital Leader

  Support and drive the execution of all Holcim's digital strategies across the different consumer touchpoints.• Gain insights into the products customers want through user research.• Establish a vision for Holcim's digital tools to meet business and customer needs.