Anthony Dadzie

Experience

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  Goldcity Travel and Tour

  Jan 2002 - Dec 2003

  Sales and Marketing Coordinator

  • Business Development lead for our printing and branding startup in Ashanti. Mckweon Catering, Odike Ventures, Adom Blocks, Moevelle Fisheres, Topman Farms among our clientele portfolio.• Initiated and marketed Company’s Gift items, Telecom and Mass Media products and services.• Recruitment and Management of Domestic assistants to Companies and Individuals• Achieved sales up to 80% of monthly target driving Tour packages, Airline Tickets etc for GoldCity Travel and Tour.

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  Student & Youth Travel Organization (SYTO)

  Dec 2003 - Aug 2005

  Project Coordinator

  • Business development for SYTO driving packages such as the International Travel Cards (i.e. ISIC, IYTC etc) to institutions on behalf of students for purchase discounts.• Supervised students and Volunteer Placements, Study Abroad Programs and International Youth Exchange Programs such as Canada World Youth (CWY) project, BUNAC (U.K), WEP (Belgium), USIT (Ireland) in Ghanaian communities.• Coordinated Travel Loan Finance for students on behalf of Students Travel Services (STS) and Citi-Savings and Loans Limited.• Coordinated SYTO clubs nationwide that culminated in the successful selection of candidates for our CWY programs among Ghanaian Senior High Schools. Show less

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  Millicom (Tigo)

  Sept 2005 - Oct 2011

  Customer Service Officer, Regional Sales Manager & Territory Manager

  • Excelled in Customer Relationship, Sales and Marketing roles assigned over the period leading to career growth from officer to senior manager.• Averagely grew market share by 12% in assigned regions/markets in western and northern Ghana.• Achieved a high Top of Mind Awareness (TOMA) for the Tigo Brand using cost-effective ATL & BTL tactics.• Improved primary sales from to Ghc 1.5million with corresponding secondary sales to Ghc 1.2M through distributor network of key accounts, agents and sub dealers. • Successfully implemented E-pins and E-vouchers as part of our Distribution Management System (DMS) in 3 Northern Regions of Ghana.• Optimal distribution network assembly in terms of quantity and quality was achieved by managing 4 key dealers, 60 subdealers and 100 direct Contract sales staff across region. Show less

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  Glo Mobile Ghana

  Nov 2011 - Dec 2014

  Regional Head

  25,000 monthly activations through canvasser, dealer and Closed User Group (CUG) channels using drivers such as market storms, roadshows and hotspots.• Achieved Ghc 3M monthly primary airtime sales with Ghc 2.4M secondary sales through direct and indirect channels.• Successful launch of Glo BIIG 5 promo and other marketing packages across regions in Ghana.• Used strong influencer groups such as West Africans/Nigerian residents in Ashanti and Western to build loyalty for the Glo brand. Show less

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  Airtel Ghana

  Jan 2015 - Jan 2016

  Zonal Bussiness Manager

  Over 200% increase in Gross subscriber acquisitions from under 28,000 to 84,000 in 12 months leading to 18% growth in Customer Market Share (CMS), 25% growth in Revenue Earning Customer (REC) over the same period for Airtel Accra.• Over 80% target achievement of almost GHc 20M primaries sales monthly and quarterly through proven sales relationships and service management with authorized distributors.• Significant growth in trade visibility and brand presence through Trade Marketing, deepen financial inclusion via Mobile Financial Services penetration in communities, improved internet access and usage using Data team Show less

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  Valley View University

  Jun 2016 - Jul 2018

  Head, Business Development & Marketing

  Over 1,500 net enrolment achieved in 2016/2017 academic year through aggressive business development strategies at VVU.• Achieved record enrolment across all 5 campuses/centres for VVU at Techiman, Tamale, Takoradi Kumasi and central campus at Oyibi, Accra using effective communication and IT enablers such as mobile apps for school fees payments, among others.• Initiated key drivers such as Fundraising, Internship Placements, on-the-Spot Admissions, Endowment Fund, City Campus for Selected programs, Career Fairs, Pre-university programs to differentiate VVUfrom other private universities.• Directed business growth and recommended new profitable ventures for VVU as a key member of the Ventures Board (Revenue Generating Committee). Show less

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  Esoko

  Aug 2018 - Dec 2018

  Commercial Manager

  General, Commercial and Business Development in ICT4. Addressing last-mile solutions in society with technology. With Team explored & pioneered Farmer Insurance and Pension, E-Wallet to enable savings and survice with dignity in case of emergencies.Drive penetration of INSYT, a novelle data collection and analytics tool with with online and offline use for various last mile services..Population Count, Farmer Database etc

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  Raincoat Roofing Systems Ltd

  Jan 2019 - Aug 2019

  National Sales and Marketing Manager

  • Team lead & managed team comprising of Sales, Marketing, Digital Marketing and Customer Operations of over 30 Key members across Ghana & West Africa• Achievement of Strategic and Financial KPIs such Market Share, Revenue Growth, Customer Value, Profitability, ROI among others.• Lead generation initiatives from May projected 29% and 24% growth of opportunities (quotations) and closures (jobs) respectively for 2019 over 2018.• Realigned team along geographical and product segmentation to evolve into Key Account Executives selling 360 solutions by Q1 2020.• Introduced tracking and dashboards to aid visibility on performance as well as customer journey effectiveness.• Introduced pipeline management and national sales policy to align our commercial culture Show less

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  Freelance

  Aug 2019 - now

  Commercial Consultant