Experience

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  Silicon integrated system inc

  Sept 1989 - Dec 1990

  Ic design engineer

  Designing telephone dealer IC, speech synthesiser IC and 286 chipsets, . Task involves Digital logic design, digital simulation, SPICE simulation, FPGA development for emulating functionality of the digital IC design

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  Silicon compilation p/l

  Jan 1991 - Feb 1992

  Ic development engineer

  Responsible for designing 286 chipset. Task involves digital circuit design using AHDL language, digital simulation, timing analysis and SPICE simulation for analog blocks. I also used SILICON compiler from Mentor Graphics for Layout and Floor plan generation.

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  Toshiba electronics asia pte ltd

  Apr 1992 - Aug 1999

  Application manager

  Leading a team of 3 support engineers on supporting Toshiba Semiconductors’ ASIC, MCU and CD-ROM chipset product lines. Provide pre-sales promotion, presentation and training customers on software tools for the products. Supporting customers from project kick-off to the completion of projects. The support task included timing analysis of customer’s design, running design synthesis and debugging customer VHDL. I also needed to maintain the IT facilities of the company design center including Sun Workstation, Synopsis tool, Cadence Tools and Networking environment. I was also the acting ISO QUALITY MANAGER in the company. I was certified as an ISO Auditor by external accredited body. Show less

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  Nxp semiconductors

  Sept 1999 - Nov 2008

  I led a team of 4 product marketing managers, a marcom manager and a demand manager for marketing NXP Semiconductors’ wired product line. I had achieved 100Musd of revenue with a gross margin of 65% in 2008. The team covers global regions, handling over 50 direct customers and 15 distributors. As a head of the marketing department, i was driving the tasks of design in, product definition and marketing plan, demand creation, distribution channel management, marcom, roadshow, budgeting, forecasting. To be the effective leader, I constantly motivated the team members to be confident in all aspects of marketing activities, managing knowledge sharing and always cultivate team members to attend courses for knowledge upgrade and boost the team overall productivity.Duties• Design-in process synergy with team members• Quarterly strategy review to adapt to market change • New product proposal steering review• Participation and contribution to standardization body• Product price setting for direct and distributors’ customers• Monthly demand Forecast review with demand manager• Inventory review meeting, internal and external• Profit and loss review meeting with Business unit managers• Distributors workshop for to selling more • Participation of tradeshow and driving press release with Marcom manager• Measuring and tracking departmental KPI and team members KPI• Managing team member improvement plan and training records Show less I was responsible for creating new product and in charge of profit and loss for Asia Pacific Region including Japan, Korea and Greater China. Driving key marketing tasks such as new product creation, NPV, customers design-in, revenue generation, distribution management, product forecast. Handling customers such as Canon, Epson, Sony, Huawei, Foxconn, Acer, Inventec and etc. Driving distributors to create business in the mass market is the key to success for the portfolio. Regularly distributors workshop was organized to equip the distributors with better product knowledge. Show less

  • Marketing Director

    Sept 2005 - Nov 2008

  • Product Marketing Manager

    Sept 1999 - Aug 2005
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  St-nxp

  Dec 2008 - Dec 2009

  Senior marketing manager

  Being the key role of marketing team, responsible for selling more USB products portfolio into mass market with minimum investment on the portfolio so as to maximize company revenue and profit. In this role, managing inventory and demand management are highly important as the portfolio is considered cash cow whereby profit margin is the major measuring factor. Driving distributors to deplete stock is the constant task of this role.Duties:• Product Promotion meeting to all targeted customers • Price and contract negotiation• Demand Forecast and consensus meeting with supply team• Regular inventory review with operation team and distributors• Profit and loss review with business unit manager• Distributors workshop for “sell more” Show less

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  St-ericsson

  Jan 2010 - Mar 2013

  Senior marketing manager

  I was fully responsible for design in and revenue generation in Greater China region for the company’s wireless connectivity product portfolio that consists of WIFI, Bluetooth, GPS, FM, USB and Combo IC. I drove activities such as go-to market strategy, demand creation, marketing campaigns, roadshow, product presentation, and customer relationship built-up that leading to design in. After design-in, I managed a team of cross function engineers for supporting customer projects development until customers placing orders. KPI contains number of design-in, revenue and profit margin. When it comes to profit margin, inventory control is important. Timely feedback to demand management team is the key to ensure optimized rate of inventory.B2B Clients include: HTC, Asus, Acer, TCL, Huawei, ZTE, Motorola, Foxconn, Inventec, Azurewave, Quanta and distributorsDuties: • Develop go-to-market strategy and driving sales force to execute the strategy• Drive design-in into Android cellular market• Develop and execute strategy on wireless connectivity for Non-ST-Ericsson platform and non-cellular market• Customers meeting and product promotion presentation • Market analysis, competition analysis and eBOM analysis• Regular review with customers on project critical issues• Price and contract negotiation• Forecast and consensus meeting with sales force• Distribution trainings • Roadshow Show less

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  Xid technologies pte ltd

  Feb 2015 - Jan 2016

  Sales and marketing manager

  - Managing a group of sales team (5 sales) on company's Biometrics product portfolio.- Execute sales plan to meet sales target- Lead product strategy, short term and mid term sales plan on growing industrial sectors.- Developed & implemented marketing plan to penetrate into new market sectors- Execute effective marketing strategy to enhance lead generation (high ranking web site, tradeshow, roadshow, customer day etc)- Running pre-sales activities by giving customers free knowledge training, education tour, trial run, understanding customers existing problem- Define key accounts and distribution channel pricing policy for both local and oversea sectors- Conducted and analyzed market research to determine competitiveness- Recruited, coached and raised team's ability to deliver and exceed customer and company’s expectations, both commercial and engineering. Show less

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  Globalfoundries

  Jul 2016 - now

  Power Product Line Management organization, based in Singapore Fab location, a product management and marketing managerial role for Globalfoundries Analog and Power process technologies.Handling Power BCD technologies roadmap and initiate of new power technologies. Define, plan and driving the execution of new technologies development.Responsible and accountable for the design wins from customers projects, new product business plan, program planning and execution. Drive program reviews and track milestones. A primary interface to Sales/FAE team for a product line. Collaboration and drive the product offering engagement to targeted customers. Working with Technology Development, PDK/Modeling, Fabs Operations to support customers IC development and manage to tape out.Build and employ systems to process and manage customer engagement with marketing collateral, sales materials, etc Show less A member of the Product Line Management organization, based in Singapore Fab location, a product marketing managerial role for Globalfoundries Analog and Power process technologies.A primary interface to Sales/FAE team for a product line. Collaboration and drive the product offering engagement to targeted customers. Responsible and accountable for the design wins from customers projects, new product business plan, program planning and execution. Drive program reviews and track milestones. Coordination with Technology Development, Design Enablement, Fabs Operations, and potential customers to plan and execute new product offerings. Ensure effective communication across the internal and external project stakeholders. Collaborate and interface with Program Management teams in the company on best practices and methodologies.Build and employ systems to process and manage customer engagement with marketing collateral, sales materials, etc Show less

  • Director

    Jul 2016 - now

  • Deputy Director

    Jul 2016 - Oct 2019