Lisa Frisch

Experience

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  Saks Fifth Avenue

  Apr 1997 - Apr 2000

  • Assistant Manager, Vendor Relations

    May 1999 - Apr 2000

  • Store Inventory Controller

    Apr 1997 - May 1999
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  Bloomingdale's

  May 2000 - Jan 2001

  Merchandise Information Office Analyst

  Spearhead roll out of new advanced merchandise purchase order system, quality tested enhancements, identified issues and errors, and worked with technical personnel to resolve before launch; enabled enhanced selling reports for merchants to maximize business opportunities.

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  Saks Fifth Avenue

  Feb 2001 - Jan 2005

  Created and executed event and marketing strategies for 62 stores; focused on trunk shows, fashion shows, store openings, product launches, and community outreach programs to drive sales and further brand image.Commended for effectively leading event operations, developing impactful promotional collateral, and introducing new events focused on high ROI and client needs; events generated $42M in sales.Managed $3M annual budget, outlined operational and capital spending, led department-wide reviews of historical spending, forecasted expenses and unique spending needs, and evaluated current and updated vendor contracts; eliminated low performing events while improving inventory management.Directed team of 3 Event Specialists, determined success metrics, assigned project duties, collected status reports, provided ongoing training and coaching; built cohesive unit that produced high-quality results and supported events effectively Show less Created and executed event and marketing strategies for 62 stores; focused on trunk shows, fashion shows, store openings, product launches, and community outreach programs to drive sales and further brand image.Commended for effectively leading event operations, developing impactful promotional collateral, and introducing new events focused on high ROI and client needs; events generated $42M in sales.Managed $3M annual budget, outlined operational and capital spending, led department-wide reviews of historical spending, forecasted expenses and unique spending needs, and evaluated current and updated vendor contracts; eliminated low performing events while improving inventory management. Directed team of 3 Event Specialists, determined success metrics, assigned project duties, collected status reports, provided ongoing training and coaching; built cohesive unit that produced high-quality results and supported events effectively. Launched new Signatures of Evening and Gold Range Stylist programs, crafted new customer focused events, developed store employee training, and worked with Divisional Merchandise Manager to feature ideal products. Guided designer clothing trunk show program, developed new designer talent to maximize sales opportunities, grow customer spend, and attract new clients; successfully put on over 1000 trunk shows annually while growing sell-through rate 32%. Show less

  • Director, Local Marketing and Selling Events

    Aug 2003 - Jan 2005

  • Manager, Selling Events

    Feb 2001 - Jul 2003
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  Portland Business Alliance

  Nov 2007 - Jun 2020

  Led Downtown Retail Strategy with team of staff from Mayor’s office, commercial real estate sector, economic development authority, visitors bureau, and parking operators.Commended for successfully executing action plan encompassing marketing, vacant storefront activation, landscaping programs, art activations, and retail recruitment programs.Led efforts to minimize retail vacancy, created centralized website for retail recruitment, drove market research and provided reporting to potential tenants, developed real estate broker assistance, and recruited businesses; drove vacancies to an all-time low of 3%.Updated social media strategy, developed content and focus calendars, implemented targeted follower acquisition campaigns, and forged influencer partnerships; grew social media followers to 260K.Manage ambassador program connecting visitors to local offerings, redesigned processes and ambassador trainings, introduced new interaction tracking system; able to demonstrate measurable program success that enabled expansion.Served as representative of Chamber of Commerce and Downtown Business Improvement District, spearheaded advocacy with government, partner organizations, and the public, and led outreach to downtown retailers to sign them up for membership.Led new Pop-Up Shop Program, identified emerging businesses, negotiated with property owners and brokers to donate retail space, oversaw store build out and openings, and led marketing outreach and PR actions; program led to 3 permanent businesses and 13 retail spaces leased by other retailers.Oversaw Holiday, Fashion’s Night Out, Pop-Up Shops, and Dining Month promotions and marketing programs, combined all store, restaurant, and public holiday events under single program, refocused strategy to drive unique and flagship events, and differentiated district from traditional malls. Show less

  • Downtown Retail Program Director

    Aug 2013 - Jun 2020

  • Retail Development and Market Research Manager

    Nov 2007 - Jul 2013
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  Union Square Alliance (Business Improvement District)

  Nov 2020 - Nov 2021

  Director of Marketing and Events

  Led marketing and event strategy for business improvement district.Created unique B2B and B2C campaign strategies for annual and promotional events, developed messaging and cadence for each campaign, outlined planning, launch, and sustainability phases, and presented comprehensive plans to business leadership, creative teams, and partner agencies.Responsible for the development, testing, and launch of seasonal marketing strategies, developed project charters and roadmap, and coordinated personnel to finalize and launch strategies to shape marketing objectives, customer mindset, and seasonal promotions.Developed and presented marketing briefs to business leadership, focused on customer insights, market share opportunities, competitive landscape, and identify areas for campaign improvements.Led improvements to customer shopping journey, eliminated silos that caused mixed marketing messages, implemented new internal communication processes, and standardized customer messaging based on updated segmentation.Launched improved social media strategy, led creation and posting of engaging written, photo, and video content to build online presence; managed analytics including reposts, comments, click through rates, and leads to optimize effort and spend throughout marketing campaign lifecycle; grew social media followers by 20%.Project managed yearlong rebranding effort, oversaw personnel from outside creative branding firm, outlined business and marketing needs, and reviewed and finalized new collateral, including new name, logo, branded assets, signage, uniforms, vehicles, and website.Spearheaded event planning for large district events, including weekend concerts, holiday lighting, Maiden Lane beautification, and Hallidie Plaza enhancements. Show less

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  Neiman Marcus Group

  Nov 2021 - Jul 2023

  Created and executed event, experience and marketing strategies for high-profile and high-volume market with $250MM in annual sales; events focused on trunk shows, fashion shows, product launches, charitable partnerships and community outreach programs to drive sales and further brand image.Planned seasonal events calendar across Market to generate excitement around the NMG Brand with inviting and compelling activations and events to generate both short- and long-term ROIs with clear selling goals.Developed detailed action plans for events and managed execution in partnership with Selling Managers, Group Managers, Corporate Special Events, Client Development, and Senior Store Leadership.Developed deep community relationships with philanthropic organizations, social groups, and corporate partnerships to better reflect corporate ESG initiatives and changing client profiles. Managed $.5M annual budget, outlined operational spending, forecasted expenses and unique spending needs, and evaluated current vendor contracts and developed new vendor partnerships. Directed team of 3 Event Specialists in two locations, determined success metrics, assigned project duties, collected status reports, provided ongoing training and coaching; built cohesive unit that produced high-quality results and supported events effectively. Show less

  • Brand Experience Manager-Northern California- San Francisco and Palo Alto

    Oct 2022 - Jul 2023

  • Brand Experience Manager- San Francisco

    Nov 2021 - Oct 2022
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  Macerich

  Jan 2024 - now

  Senior Manager, Marketing

  Oversee the overall marketing strategy and brand execution for Washington Square Mall to key audiences: retailers, shoppers, community, media, investors, and property team, including strategic planning, budget management, tenant relations, sponsorship, hyper-local programming, social media, advertising and promotions, tourism, media, government and community relations.