
Timeline
About me
E-commerce & Digital Product Director | UI/UX | E-commerce Merchandising | CRO | Analysis
Education

Elgazeera academy
2015 - 2019Bachelor's degree management information systems excllent
Experience

Majorel egypt
Jan 2016 - Jul 2018Senior sales- Lead The team to achieve the target - Manage data- Create schedules- Analyzing performance per agent ( daily - weekly - monthly - quarter - annual )

Cardoo
Aug 2018 - Apr 2019Sales and social mediaManage all social media platforms ;- Publish posts- make moderation- acheive sales target

K-noy garments
May 2019 - May 2022Ecommerce specialistOptimize website merchandising and update product listing and stockManage outside platforms ( Amazon - Jumia - Noon )Manage operations and auditing performance Work with marketing team and other teams to optimize E-commerce performance.

Whiterabbiteg
Sept 2021 - May 2022Ecommerce specialistManage website visualization and merchandising.Manage product listing and updating stock.Work with marketing team to optimize performance. Set an operation strategy and set an order cycle plan.Generate monthly reports.Make research to optimize E-commerce performance.

Samena group
May 2022 - Jul 2022Senior e-commerce specialist- Create product listing using spreadsheets asper consumar needs with best practices to make user experience better.- Make professional landing pages that comply marketing strategy and UI & UX.- Support in website merchandising to achieve goals and target.- Update stock and prices and make offers and promotions like discounts,coupons and flash sale.- Work with marketing team to put plans and strategies for campaigns.- Analyze website performance using Google analytics and google tag manager to achieve KPIS like ( Bounce rate , AOV , Session duration, number of visited pages per session , and other ). -support in SEO, KEYWORDS.- Work with content and graphic designers to update products content, pages content like ( about us page - store locators and others ), also to update website banners on home page and other blocks. Show less

Alibaba.com
Aug 2022 - Jan 2024Service team leader at alibaba.com jsc-mea- Develop and implement e-commerce service strategy in the MENA to achieve goals.-Working on countries pavilions with governments to help sellers onboard as well.- Create Pavilion landing pages to achieve country goals.- Develope onboarding plan to onboard new sellers on Alibaba.com.- Work closely with Account managers and business development to make sure sellers are satisfied.- Work with sales and commercial to insure acquisition quality and trending in market.- Work with Digital marketing team to implement marketing strategy and choose channels will work on.- Work with developers to implement websites visuals for different sectors.- Set Merchandising plan includes all future offers and products content, Minisites quality.- Research for new opportunities to achieve KPIS and ROI.- Lead service, content and graphic deigners team.- Audit daily, weekly, Monthly performance to make sure the plan is achievable.- Analyze and Report on performance. Show less

Sutra
Nov 2022 - May 2024Senior ecommerce specialistIn charge of website Administration and categories merchandising- Develope website structure.- Create products catalogue mapping.- Create categories main menu in useful UI/UX.- Develop eCommerce products content strategy.- Develop a merchandising strategy (Products tagging - collections - products attributes - Content - products pictures style and guideline).-Design Home page Based on marketing needs and Brand identity, Make it useful to display all main sectors and all categories as well.- Design all landing pages and visual sub categories to make the user experience better.- Design footer and policies as well.-Update banners and add new categories.- Work with marketing and content and designers to launch new campaigns.Achievements:-- Totally Grow in Conversion rate increased by : 150% Revenue increased by: 1000% Ave order value increased by: 50% Bounce rate decreased by: 25% Show less

Arabybrand
Jan 2024 - nowEcommerce & digital product director
Licenses & Certifications
- View certificate

Google analytics ga4
GoogleJan 2023 - View certificate

Google tag manager
GoogleJan 2023 
Digital marketing
UdacityApr 2021
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