Experience

• 

  Sdl plc

  Mar 2010 - Aug 2014

  Marketing operations analyst

  - Sales and Inside Sales Enablement: help Product Marketing team drive market & segment insights;- Market landscape monitoring;- List generation & contact discovery: deliver ongoing targeted company lists for Sales and Inside Sales to drive up productivity;- Improve list quality, identify new contact generation tools and readjust the process to better suit the needs of internal requestors;- Reports in and outside SalesForce CRM: measure ongoing performance in SalesForce through dashboards, provide ongoing statistics and analysis regarding accounts, leads, segments targeted, industry verticals; Show less

• 

  Banca transilvania

  Sept 2014 - Jan 2016

  Online conversions optimization analyst

  - Implement, track and optimize online conversions throughout the entire customer journey - Monitor and report on online lead generation campaign performance, throughout the sales funnel (end-to-end tracking and visibility)- Monitor website user behavior through A/B tests and specific tools- Analyze and segment website users (Google Analytics heavy user)- Involved in lead nurturing campaigns (omni-channel approach)

• 

  Adlogica inc.

  Jan 2016 - Jan 2017

  Marketing operations team lead

  - Setup and deploy advertising campaigns on multiple platforms (Google, Facebook, Yahoo, Bing)- Continually optimize campaign performance to ensure complete delivery, metric success, optimal targeting and maximum yield generation- Distill and synthesize data into actionable items that translate to improved campaign effectiveness and increased performance; ongoing reporting and dashboards using Looker- Troubleshoot campaign issues with both internal and external parties- Design, execute and analyze A/B tests to improve landing page performance (conversion rate optimization), using optimization tools like VWO Show less

• 

  Banca transilvania

  Nov 2019 - now

  Collaborate with relevant stakeholders across organization to:• drive the implementation and compliance with GDPR and otherrelevant legislation through governance, data inventory, policies andprocesses• engage with multiple business units to assess privacy risks, identifyopportunities to improve the protection of personal data and supportimplementation of risk mitigation measures• provide support and assistance in the implementation of privacy bydesign and by default principles and best practices in complexbusiness and IT projects• cooperate with other departments via multidisciplinary teams,offering assistance and know how transfer• prepare and report on related metrics and other activity reports andpresentations to top management and internal stakeholders Show less - Manage implementation of digitalization projects (web touchpoint), from Needs analysis to Go-live: Full Online Loan, lead generation webpages for multiple marketing campaigns, chatbots within websites- UX redesign and/ or optimization of websites in the group portfolio- Implement measurement of online conversions and monitor success throughout the entire customer journey - Monitor and report on online lead generation campaign performance, throughout the sales funnel (end-to-end tracking and visibility) using Google Analytics and CRM data- Monitor website user behavior through A/B tests and specific tools Show less

  • Data Privacy Analyst | DPO Team

    Apr 2022 - now

  • Project Manager

    Nov 2019 - Apr 2022