Ashish Saket

Experience

• 

  Indiamart Intermesh Limited

  Jul 2009 - Dec 2012

  Web portal management: driving growth strategy, product development, monetization, lead generation, performance analysis, driving seo campaign and content management. Managing B2B Web portals devised to target global customers. Employing high impact strategies and tactics including, contextual and site targeting and keyword research. Conceptualize and present search frameworks, and learning / best practices; educating cross functional partner on search and drive synergies.

  • E-commerce

    Jul 2010 - Dec 2012

  • Web Portal Manager

    Jul 2009 - Dec 2012
• 

  Jagran New Media

  Dec 2012 - Nov 2015

  Product Manager (Content)

  Planning content strategy and roadmapConceptualizing events and management of microsites. Branding and promotion. Managing monthly reports and analysing user behavior with objective to improve user engagement. Working with editorial team to improve CTR of articles by monitoring real time traffic (Tools: Visual Revenue & Google Analytics)Competitive Analysis. Marketing of content via. newsletters, smo, blogging and print.Social Media Marketing (Facebook, Twitter, Line, What's App, Youtube, etc)Content Tie-up & Alliances Show less

• 

  Zee Media Corporation Limited

  Nov 2015 - now

  Sr. Social Media Manager

  • Increase traffic on the group website by utilizing various social platforms including Facebook, Twitter, Reddit, etc.• Plan and execute paid campaigns on social platforms, targeting right audience to achieve desired result. • Actively collaborate with news production team and plan promotional campaigns that help in generating brand awareness and affinity. • Managing a team of social media experts and content specialists to develop fresh content and ideas to achieve desired objective.• Generate engaging and interesting posts in both written and visual forms (info-graphics). • Establish and monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.• Monitor and evaluate social media results on a daily basis.• Keep pace with social media and internet marketing industry trends and developments Show less