Arathy Nair

Experience

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  Weaving Thoughts - Weaving Enterprises Pvt Ltd

  May 2015 - Apr 2016

  Content Writer

  Worked as a part time content writer for developing blogs and articles. Also specialised in SEO and website content writing.

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  Purplle.com

  Jun 2018 - Jun 2019

  Content Associate

  At Purplle, I had the oppurtunity to take on several roles at a time. Some of my responsibilities included:• Creating,proofreading and editing text content for the official website- product descriptions and product reviews.• Coming up with catchy content for brand banners on the official website• Writing crisp and concise content for packaging/product labelling• Editing along with writing captions and snappy headlines for Purplle's social media to boost positive engagement• Content for video shoots/marketing campaignsSome major achievements here:• Came up with the entire format, idea and brand stories for specific inhouse brands• Took part in hackathons, and was part of the winning team responsible for making brand website• Worked on several successful marketing campaigns for inhouse brands Show less

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  PayU

  Jun 2020 - Aug 2020

  Sales And Marketing Intern

  *To generate a pipeline of outbound leads of Partners, brands, merchants for the Enterprise and partnership team.* To segregate prospects and to ascertain their probability to buy, before making a sales call.*To create awareness about the various products offered by PayU among customers.*To identify different sources for generating business opportunities like Google, LinkedIn, conferences.*To reach out to prospective clients online and have a thorough understanding of their line of business.*To update the merchant database as per the data available online.*To answer potential merchant questions, follow-up call questions and e-mails. Show less

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  Awfis Space Solutions Limited

  Feb 2021 - Feb 2022

  Assistant Manager - Marketing

  * End to end email marketing and community communication*Creation and development of communication collaterals (Emailers, newsletters, web pages, videos, how to documents sales material, leadership blogs, podcasts, survey reports, webinars, whitepaper etc.)*Ensure content created is in sync with the company archetype, style, tone, formats, and communications.*Collaborating between internal teams for immersive content creation and concept development for products.*Ideation and development of creatives that target the right audience.Notable Achievements:1)Played a major role in website revamping: *https://www.awfis.com/inspiration/workplace-insights (the entire idea, design and content for this particular section ‘workplace insights’ was curated by me).* https://www.awfis.com/awfis-gold (another example of concept formulation and content creation for Awfis’s premium product- Awfis Gold. Show less

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  Narrato

  Mar 2022 - Jan 2023

  Freelance content writer
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  DrinkPrime

  Jan 2023 - now

  Senior executive - Branding and communications

  Currently handling social media channels, email marketing and all written communications.