Laila Venesi

Experience

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  Citroën

  Mar 2006 - Jul 2007

  Marketing Specialist

  As a Marketing Specialist at Citroën, I coordinated all marketing and merchandising activities across six authorized dealerships. I worked with external vendors, including PR agencies, graphic designers, and media suppliers, to ensure that all promotional marketing events were well-executed. I also contributed to the creation and coordination of these events, managing set-up and tear-down operations. My role involved developing and implementing marketing strategies to support the sales department, which significantly contributed to improving brand visibility and customer engagement. Show less

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  Young & Rubicam Group

  Jan 2008 - Aug 2011

  Account Supervisor

  As an Account Supervisor at Young & Rubicam, I oversaw the execution of integrated mass marketing campaigns across Digital, TV, Print, Radio, and OOH platforms. My primary responsibility was to ensure that all processes were optimized and that client objectives were met on time. I collaborated with cross-functional teams to manage day-to-day account activities and kept clients updated on project progress. In addition to this, I developed media relations strategies to meet both local and national awareness goals. This role enhanced my skills in marketing communications, team collaboration, and client relationship management. Show less

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  Alphaville Urbanismo

  Apr 2013 - Sept 2015

  Events & Supply Chain Coordinator

  In my role at Alphaville Urbanismo, I was responsible for coordinating all event activities, including logistics, sponsorship, and managing promotional materials. I worked with vendors and suppliers to ensure that all events were delivered on time, within budget, and to the highest standards. I developed event concepts that aligned with client strategies and provided post-event reports with detailed metrics and insights. Additionally, I implemented a standardized process for vendor contracts, which reduced discrepancies by 50%. This role strengthened my skills in event coordination, vendor management, and integrated marketing communications. Show less

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  Toronto Centre For The Arts

  Aug 2016 - May 2019

  Customer Service

  During my time at the Toronto Centre for the Arts, I was responsible for managing various events, such as plays, recitals, and book signings. I worked closely with event organizers to ensure that all marketing materials were in place and that house rules were enforced in a warm and professional manner. Providing excellent customer service was always my top priority, ensuring every guest had a positive experience. Through this role, I enhanced my communication and organizational skills while developing a strong awareness of brand presentation and customer experience. Show less

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  Cirque du Soleil

  Sept 2017 - Nov 2017

  Customer Service

  I supported the logistics of large-scale events, ensuring smooth operations for shows with over 2,500 attendees per day. This experience improved my event risk management skills and my ability to handle large crowds.

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  Urban Fare Catering

  Oct 2018 - Jun 2019

  Event Coordinator

  At Urban Fare Catering, I managed a variety of corporate and private events, ensuring that each one ran smoothly from start to finish. My role involved everything from budget management and vendor selection to day-of-event logistics. I built strong relationships with clients, which resulted in repeat business and enhanced the company’s reputation for high-quality events.

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  Self-employed

  Jul 2019 - Jan 2020

  Branding & Marketing Consultant

  During my time in Barbados, I led the branding and marketing efforts for a boutique hotel (twelve rooms) and restaurant. I created a brand book to ensure consistency across all marketing channels and trained staff on digital marketing strategies to enhance customer engagement. By developing both local and global marketing strategies, I helped align the hotel’s branding with market expectations, leading to improved brand visibility and customer loyalty.

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  Style by Laila

  Jan 2021 - Apr 2023

  Image Consultant & Personal Branding

  During the pandemic, I launched a personal branding consultancy where I helped individuals define and communicate their unique brand identities. I worked with clients to develop strategies that aligned with their professional goals and advised on social media presence and self-promotion. This experience honed my skills in personal branding and digital strategy.

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  Ontario Farm

  Mar 2021 - now

  Special Events Planner & Branding Specialist

  At Ontario Farm, I have led the expansion of the farm’s branding and event operations. I’ve built partnerships with local farmers, developed corporate gift boxes featuring natural products like candles, soap, and honey, and managed private event planning. My efforts helped transform the farm into a recognized brand, driving both corporate and individual engagement. Additionally, I manage the licensing process for the farm’s transformation into a vineyard, setting the stage for future growth. Show less

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  North 44 Group

  May 2023 - now

  Administrative Manager

  At North 44 Group, I run overall operations—including administrative, internal communications, HR, and finance tasks—with a strong focus on streamlining processes and fostering collaboration across teams. I lead team operations and staff management efforts, including hiring, training, and supervising employees to ensure we have the right people in the right roles.My role also involves evaluating the daily operations of each department to ensure alignment with company goals—maximizing efficiency and profitability without exceeding the budget. I coordinate internal events such as employee recognition programs and company-wide celebrations, while supporting HR with onboarding and communication materials.From vendor management to event execution, I’m responsible for ensuring seamless operations—contributing directly to improved employee engagement, stronger team dynamics, and enhanced cross-departmental communication. Show less