Experience

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  Bates equity

  Jun 2010 - Aug 2010

  Account executive (internship)

  Assisted in the RFA (reading for all) Suzanne Mubarak campaign.Attended advertisements screening and production.Worked within a creative teamWorked as a client service executive.National Model Arab League delegate in Washington State conference, Fall 2008.Member of the Council of Arab Economic Affairs for the state of Palestine.Harmonizing customs policies in an effort to increase inter-Arab trade and lay the necessary foundations for the creation of an Arab common market by 2020.Proposed and approved multiple resolutions and amendments within the council. Show less

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  Expolink egypt - egyptian exporters association

  Jul 2011 - Dec 2011

  Account executive

  Designing construction, displaying booths and shelves.Designing upper and lower branding for company booths.Acquiring new clients.Preparing detailed financial budgets.Responsible for booking space through exhibition organizers and service providers.Complete financial plan for disbursement amounts, dates and submission to finance department

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  Orange

  Jan 2012 - May 2013

  Corporate brand specialist

  • Managed Ramadan Corporate Campaign ‘Dayman Ma Baad’, which achieved 13+ million views on Youtube, won Gold in the Dubai Lynx Awards and was personally recognized with an honorary certificate for the project success • Implemented effective advertising campaigns serving brand and company objectives • Managed the advertising agency to develop and ensure efficient cost and communication mix across TV, radio, print, and outdoor campaigns suited to all target markets• Worked closely and communicated with all department members to ensure consistency of ongoing campaigns across all internal and external channels• Launched 5 Corporate Campaigns across all various media Show less

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  Koretna, flat 6 labs (start-up accelerator

  Jul 2013 - Aug 2014

  Ceo/co-founder

  • Envisioned potential market size and company scalability through extensive market research• Developed the financial and business model to forecast company revenues• Created and pitched several investor presentations• Worked cohesively with partners and agency to create the Ramadan tournament app and develop the Koretna company website• Created online & offline` branding and marketing campaign to boost user acquisition• Negotiated and signed numerous partners to ensure application growth and success• Worked closely with designer to develop company branding and marketing tools• Took part in workshops & mentor-ships for business ideologies and practices Show less

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  Digital republic linked by isobar

  Sept 2014 - Sept 2019

  Heading New Performance Marketing Department; • Acquired numerous brands for outsourcing performance capabilities: Reebok, Honda, British Council, General Motors, Mattel, GAC Car and RAK. • Supervised over 55 campaign launches across 11 countries: Egypt, Saudi Arabia, UAE, Bahrain, Oman, Libya, Tunisia, Qatar, Palestine, Bahrain and England. Heading Business Development for Media Department;• Increased department’s profit margin by 10%• Acquired new clients, namely L’oreal & Sunbullah KSA• Developed a Big Data Insights & Consumer Behavior workshop; also extended to top clients • Creating new partnerships with newfound publications as well as locking annual deals and VRs with existing publishersManaging Core Business Department for digital brand strategies and execution;• Developing annual department business plan and co-leading on financials & business reviews Show less • Handled strategic planning based on market and consumer insights derived from systems such as CCS Planner• Achieved company objectives & targets with a 5% increase in profit margin YoY• Developed innovative marketing & PR strategies as the Lipton ‘Do More’ campaign achieving over 180,000 reads & 10 publications taking part in the CSR activation• Raised brand awareness through consistent marketing and product campaign launches for 8+ brands• Won over 5 pitches including Reckitt Benckiser and Snickers• Managed client annual reviews and strategic proposals Show less • Handled over 14 different clients from multiple industries: F&B, Real Estate, Banking, Electronics, Health Care, Education, Beauty & Cosmetics & Automotive• Developed annual digital marketing strategies & accordingly created media plans • Handled Media Buying with numerous publishers and websites• Developed weekly and monthly analysis/reporting on all campaigns• Executed campaign optimizations, on a daily basis, to ensure optimum results• Managed budgeting and costing for all media campaigns• Developed and showcased numerous client presentations on a monthly basis• Executed digital campaigns through multiple systems: Google Display, Google Search, Youtube, Facebook, Twitter, Instagram, Make Me Reach, Programmatic buying• Helped design and create digital banners Show less

  • Digital Media Director

    Sept 2018 - Sept 2019

  • Senior Digital Media Manager

    Mar 2017 - Sept 2018

  • Senior Digital Media Planner

    Aug 2015 - Mar 2017

  • Digital Media Planner

    Sept 2014 - Aug 2015
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  Omd egypt

  Sept 2019 - Jan 2021

  Digital director
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  Madrasty

  Feb 2021 - now

  Head of digital marketing