Anjali Mrig

Anjali Mrig

Softskills Trainer

Followers of Anjali Mrig3000 followers
location of Anjali MrigMalaysia

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  • Timeline

  • About me

    Content Strategist & Editor for MarTech, SAAS, and Healthcare Brands. Former Agency Owner and Content Director.

  • Education

    • International College of Music (ICOM)

      2016 -
      Foundation degree Music
    • Asian college of Teachers

      2017 - 2017
      Certificate in TESOL Special Education and Teaching
    • Indira Gandhi National Open University

      2017 - 2020
      Bachelor of Arts - BA ENGLISH LANGUAGE AND LITERATURE/LETTERS
  • Experience

    • Meharban Overseas Private Limited

      Jun 2017 - Dec 2017
      Softskills Trainer

      Besides catering to a number of clients and helping them improve their written and spoken English, I was also responsible for developing comprehensive written booklets for training purposes. During my time at Meharban, I was also entrusted to produce my own articles for their in-house publication as well as for their website. I singlehandedly curated the content for trainining, along with introducing Cambridge LMS for the same.

    • HT Media Ltd

      Aug 2017 - Aug 2018
      Subject Matter Expert

      As the youngest Subject Matter Expert in the history of HT, I was chosen based on my proficiency in English, passion for writing and devotion to public speaking. In a team comprising of people twice my age, the screening committee entrusted me with the same duties in my training hall.Using Cambridge LMS, I conducted trainings for professionals, students and people from all walks of life. Using CEFR as a yardstick, I screened candidates and enrolled them in the appropriate training programes. Show less

    • Skyeng для учителей английского

      Feb 2018 - Jul 2019
      English Second Language Teacher
    • MZ Digital Marketing

      May 2018 - Jun 2021

      As the Account Executive, I was responsible for managing, executing & strategizing for all digital marketing campaigns. I also help businesses rebrand themselves and become profitable through effective strategies focused on their target audience to convert website visitors to leads through integrated cross-platform marketing. I have ranked pages on the first pages in weeks (and sometimes in days) in SERP results and saved our clients hundreds of thousands of dollars in advertising spend.My understanding of each industry's target audience comes through market research, and something I like to call "business empathy". As a marketing strategist, my focus is on helping entrepreneurs improve their business itself so that we can create the loop of loyal customers who become our agents for marketing simply because of the value we add through our business to their lives. For this, I identify the pain points of the user by actually talking to them, studying their behaviors through data we collect over time, spy on your competitors & create strategies that focus on solving the problems they face. Through this data collection, I am able to stay ahead of the competition & produce results each time.I believe that you have to experience the world as the customer to truly add value through your product & service, and this is where I deploy business empathy. This combined with my expertise in SEO, Copywriting, Business Strategy, Email Marketing, Google Ads & Creative Design allows me to produce results consistently for my clients across many facets. Show less I start my process of crafting blogs by conducting a thorough research on the client's brand and brand voice. By utilizing the likes of Moz, SEMRush, and Google Search Console, I also incorporate appropriate keywords while centering my content around a primary focus keyword. In my role, I have produced hundreds of articles, blog posts, product listings, service descriptions, and E-books for a number of clients. My work spans across sectors like FinTech, Tax, and Legal Services, Home Improvement, Real Estate, Technology, and Marketing among many more. Show less

      • Account Executive

        Aug 2020 - Jun 2021
      • Content Director

        Jul 2019 - Aug 2020
      • Copywriter

        May 2018 - Aug 2019
    • AMSquaad Digital Marketing

      Jun 2021 - Mar 2025
      Chief Executive Officer
    • Vizion Interactive

      May 2022 - now
      Senior Content Writer
    • Foundation Digital, LLC

      Aug 2022 - Jun 2023
      Marketing Copywriter

      I wrote web copy & SEO content for B2B clients.

    • CreativeAIs.com

      Apr 2023 - Jan 2024

      I review top AI tools & help you reduce your marketing spend on creative assets with my insights.

      • Associate Editor

        Aug 2023 - Jan 2024
      • Staff Writer

        Apr 2023 - Jan 2024
    • Unframed Digital

      Aug 2023 - Mar 2025
      Copywriter
    • Optimist

      Oct 2023 - Jan 2024
      SEO Writer (for an SEO SAAS company)
    • SEO Stack

      Nov 2024 - now
      Web Content Writer
    • Eventbrite

      Jan 2025 - now
      Content Writer
  • Licenses & Certifications

    • Hubspot SEO Certification

      HubSpot Academy
      Jun 2021